Columbus , OH 43215 Location map
Greater Columbus Convention Center
Cultivate'15 (Formerly OFA Short Course Convention & Marketplace)
What's at Cultivate? It's easier to ask what's not!
This is where you see the latest products, learn the latest trends, and connect - face to face - with the people you usually only meet over the phone or online. It would almost be overwhelming if it weren't so darned much fun.
Discover all the ways to CULTIVATE.
Who Should Attend Cultivate?
YOU, of course! More specifically, you should attend Cultivate if you:
Work in Horticulture
Are interested in a career in Horticulture
Are looking to buy Horticultural products or services for your business
Are looking to sell to horticulture companies
You've Got Questions? We've Got Solutions.
Cultivate is the largest horticultural industry event in North America, serving every segment from production and retail to installation and suppliers. So it's only natural that when you're here, you'll find the answers to all of your business questions, and all the solutions you need to grow.
Solutions Marketplace is where you'll find EVERYTHING you need for your business in one easy-to-navigate place. Every year, nearly 600 companies debut their new plants, products, and business services, and you get to see them first.
Trust us when we tell you to wear comfortable shoes. Solutions Marketplace is seriously big: it covers 7 acres!
NEW! Retail Terrace
Cultivate has long been a preferred destination for independent garden retailers, and although our Solutions Marketplace has always included numerous companies that provide them with products and services, we realized that there was even greater demand to offer more exhibitors and activities for this particular group.
Knowledge is power. Lucky for you, Cultivate provides you with educational programming guaranteed to teach you the what's, where's, how's, and why's of improving both your business and your bottom line.
At Cultivate, we offer more than 140 sessions full of innovative ideas and easy-to-implement solutions guaranteed to help you stay competitive. From classroom sessions to hands-on learning, idea exchanges to rapid-fire Q&A, we enable you to learn in the ways that suit you best.
At Cultivate, we dream big, and we encourage you to dream big, too. When you're here, innovation is everywhere, and your next big inspiration might be just around the corner.
It only takes one great idea to set your business on a whole new course - one to profit, growth, and (dare we say it?) less stress. Our sessions offer you hundreds of innovative ways to propel your company forward, help you balance work and life, boost your career, and let you sleep better at night.
In addition to our sessions, tours, and workshops, here are some other innovative ways we help you find your next BIG idea:
Get your TED style on with thought-provoking sessions that help you look at the future of the industry, your business, and yourself in all new ways.
IGNITE with the AmericanHort Scholars
In a fun, fast-paced series of presentations, six university students will present current industry topics to their audience. It's a great way for horticulture professionals to learn what's happening in education and how it can be applied to the industry. And it gives students the opportunity to develop their presentation skills and apply their theoretical knowledge to real issues. Not only is this a good chance for you to take a peek at what's going on in academia, it's also a great place to find your next intern or new hire.
Simply put, technology makes businesses grow. But keeping up with the latest and greatest can sometimes feel like a full-time job. Our Innovation Zone is the ideal way to cultivate your technology knowledge by allowing you to gain hands-on experience with the newest, most innovative products and technology. Tech heads will be ready and willing to show you the how's, what's, why's, and wherefore's, and answer any questions you may have, including how to use an iPad and its available Apps to help build your business.
It's so great to FINALLY meet you! Yep. You read that right. Cultivate is the only significant annual opportunity to get up close and personal with customers, suppliers, colleagues, and all the other people you carry on a cyber-relationship with all year long.
You know that networking is the best way to build your community and keep it strong. So mix and mingle. Visit the trade show floor. Meet people in the hallways and lobbies. And make the connections that can make your career. Here are a few of our favorite ways to meet and greet.
C'mon, Get Happy! Cultivate's Happy Hour is the perfect way to unwind after a busy day on the trade show floor. Mix with your industry colleagues. Mingle with your team. Build your network of contacts. And, of course, have fun.
Who Attends Cultivate?
Anyone and everyone who works with, lives with, or loves plant. Retailers, producers, installers, suppliers - basically all professionals throughout the supply chain - attend Cultivate every year, looking for the latest and greatest products and services.
With All That Cultivate Offers,
You Can't Afford Not to Attend!
As the largest trade show in the horticulture industry, Cultivate is THE must-attend event of the year. No other venue affords you as many opportunities to see new products, learn about new services, expand your education, and network with industry leaders.
On January 1, 2014, AmericanHort was born by the consolidation of the American Nursery & Landscape Association and OFA - The Association of Horticultural Professionals. With a combined 220+ years of experience with the whole of the plant and horticulture services industry, AmericanHort was formed by the ANLA and OFA members to unify the industry, improve collaboration, increase organizational efficiencies, and expand the support for the industry’s businesses. With that goal in mind, AmericanHort truly represents the entire horticulture industry, including breeders, greenhouse and nursery growers, retailers, distributors, interior and exterior landscapers, florists, students, educators, researchers, manufacturers, and all of those who are part of the industry market chain. It is the leading national association for the industry, and our size and scope makes AmericanHort the largest association for garden retailers in the world.
There may be many networking opportunities at the Cultivate'15 (Formerly OFA Short Course Convention & Marketplace). Find out more in the event details below.
Sherry L. Johnson, CMP
2130 Stella Court
Columbus, OH 43215
Past Attendee Statistics:
WHO is attending (the demographics)
46% have between 2 and 10 years of industry experience
34% are owners, CEOs, or senior level managers
29% are in search of new vendors
27% of attendees will be here for the first time
WHAT they're purchasing (and when)
58% looked at products/services with the intent of purchasing in the next 6 months
25% purchased products while at the event
56% are the ultimate decision makers when it comes to purchasing
WHY they're attending (the top-ranked reasons)
61% are seeking new products
56% want to stay up-to-date on new plant introductions
42% come to network with vendors, customers, colleagues
38% attend educational sessions
WHERE they're coming from
Attendees come from all 50 states and 22 countries
80% of locally owned garden retail business are located East of the Mississippi and can access Columbus easily
Several states (Ohio, Michigan, Indiana, and New York) with high-ranking horticulture production and sales are located within an easy drive of Columbus
Exhibitor Information +