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May 2014
May 2014


Moscone Center 747 Howard Street 5th Floor San Francisco , California 94103
Tel: (415) 974-4000
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Cisco Live! San Francisco



Cisco Live is Cisco’s premier education and training destination for IT professionals worldwide.

Be a part of the largest gathering of Cisco customers, experts, and partners anywhere in the world, May 18-22 in San Francisco.

Join us for more than 600 sessions, nine amazing keynotes, more than 200 of Cisco’s top partners, and a customer appreciation event you’ll never forget! Celebrate 25 years of Cisco Live.


The World of Solutions Expo is more than the exhibition and interactive learning area of Cisco Live – it is the true heartbeat of the conference. Home to various attendee activities and high-traffic attractions, the World of Solutions consistently is a top reason why Cisco customers attend Cisco Live. As exhibitors, Cisco partners have the opportunity to showcase their products and meet with thousands of technology innovators and loyal Cisco customers.

Why Exhibit at Cisco Live?

Cisco Live is our single largest educational and training event of the year, attracting more than 20,000 IT and communications professionals. This is an exclusive group of industry leaders who are eager to learn about new technologies from Cisco and trusted Cisco partners.

Audience Profile

Cisco Live is an important opportunity for customers to get the latest information on Cisco products and services. It is the must-attend conference for all key audience segments. At a glance, results for surveyed customers show:

  • Cisco Live is the must-attend event for Cisco customers: Record in-person participation with 20,000 (an increase of 18% year over year), 15,000 customers and partners (a 20% year over year), representing 3,900 companies attended in 2013.
  • 189,000 Ustream Views (80% Increase year over year), 7,000 Virtual Event Account activations.
  • Over 200 exhibiting partners (60% increase over the last 6 years). Among attendees, 75 percent intend to take direct action with Cisco partners as a resulting of attending.
  • Most product areas measured showed double-digit increases in level of familiarity before and after the event.
  • 64 percent of attendees are now interested in a product or service they were not aware of prior to Cisco Live.
  • Cisco customers value their experience at Cisco Live: 93 percent of attendees rated the event “very/extremely valuable.”
  • 20 percent of attendees’ time was spent in the World of Solutions.
  • 93 percent of customers surveyed indicated they were likely to purchase products as a result of attending.
  • 43 percent are first-time attendees.
  • Almost 200,000 leads were collected in the World of Solutions during the 2013 conference.

Source: Cisco Live 2013 Registration and Survey Data

Attendee by Job Level: 62% Network Engineer/Staff 19% Management 11% Staff 6% Senior Manager 2% Executive Attendees by Segment: 51% Enterprise 20% Partner/Reseller 16% Commercial 12% Service Provider 1% Networking
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