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Best Practices to Create an Effective and Scalable Sales Enablement Strategy in Life Sciences

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Overview

Developing and executing a sales enablement strategy is critical to keep sales teams competitive and relevant in the rapidly evolving healthcare landscape. Medical device and pharmaceutical companies need to ensure marketing and sales teams work in lock-step to meet both individual healthcare provider (HCP) needs as well as key accounts and networks. In this webinar the speakers will cover:

  • Considerations when creating a sales enablement initiative in a regulated industry
  • Content best practices to ensure compliance and sales readiness
  • New digital bridges to coordinate sales and marketing around the customer

o  Internal communication/collaboration

o  Mobile content enablement

o  Events/tradeshows

o  Rep–triggered email

o  Prescriptive analytics

  • How sales enablement compliments and improves the ROI of customer relationship management systems (CRM)

The opportunity costs of misalignment between sales and marketing range from customer dissatisfaction, to lost deals, to compliance violations. But with a well-defined and executed sales enablement strategy, Life Sciences companies can truly leverage their customer relationships in new, measurable and compliant ways.

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