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Event Description

Developing and executing a sales enablement strategy is critical to keep sales teams competitive and relevant in the rapidly evolving healthcare landscape. Medical device and pharmaceutical companies need to ensure marketing and sales teams work in lock-step to meet both individual healthcare provider (HCP) needs as well as key accounts and networks. In this webinar the speakers will cover:

  • Considerations when creating a sales enablement initiative in a regulated industry
  • Content best practices to ensure compliance and sales readiness
  • New digital bridges to coordinate sales and marketing around the customer

o  Internal communication/collaboration

o  Mobile content enablement

o  Events/tradeshows

o  Rep–triggered email

o  Prescriptive analytics

  • How sales enablement compliments and improves the ROI of customer relationship management systems (CRM)

The opportunity costs of misalignment between sales and marketing range from customer dissatisfaction, to lost deals, to compliance violations. But with a well-defined and executed sales enablement strategy, Life Sciences companies can truly leverage their customer relationships in new, measurable and compliant ways.

Contact the event managers listed below for more information about how you can participate at the Best Practices to Create an Effective and Scalable Sales Enablement Strategy in Life Sciences.

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Event Details

Conference/Event Dates: 12/01/2016 - 12/01/2016
Conference/Event Hours: 1 hour
Classification: B2B
Primary Industry: Sciences
Other Industries: Business, Sciences
Audience: VPs, Directors, Managers at MedTech, Pharmaceutical and Biotech companies, involved in:

Marketing Communications
Sales operations
Field-force and/or commercial excellence
Sales training
Mobile Strategy/Initiatives

Booth Details

Booth Size Booth Cost   Available Amenities
No Exhibiting   Electricity: n/a
  Water: n/a
  Generator: n/a
  Marketing Vehicles Allowed: n/a
Other Booth Sizes Available: n/a

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