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Event Overview:

Taste, pair, engage, smile and taste again like it’s your job. Because it is.

Co-located under the same roof as the world-famous NRA Show, BAR is where the wine, spirits and beer flow freely, so restaurateurs can spend an afternoon exploring and discovering the elements to perfect their bar.

How? By sampling and comparing products to taste what fits you. By tasting more with food to understand what’s possible. Talking to the experts themselves. And learning though hands-on experience how you can apply emerging trends, products and techniques to your business.

It’s a total, interactive experience that helps owners, bartenders, executive buyers and chefs keep their bars relevant and competitive year over year - and it just happens to be a lot of fun.

Exhibitor Information:

Meet 4,100+ pre-qualified beverage alcohol buyers in one place - each with the power to put your products in front of thousands of consumers.

Welcome to Beverage Alcohol for Restaurants (BAR) at NRA Show®.

BAR is the world’s only forum tailored exclusively to beverage alcohol for the restaurant and hospitality industry.

Each May, top VIP buyers, independent operators, distributors, chefs and chain execs come together in Chicago with top brands, emerging names and craft/boutique producers.

Each attendee has some unique need. Each exhibitor has something special to offer. And the matchmaking that takes place over two special days can send products like yours into new territory that will change your business.

So engage, sample, explain and sell like it’s the opportunity of the year, because it is.

About NRA:

The National Restaurant Association (NRA) is the largest foodservice trade association in the world* - supporting nearly 500,000 restaurant businesses. In partnership with our state restaurant associations (SRA), we work every day to empower all restaurant owners and operators to achieve more than they thought possible.

*Largest foodservice trade association by membership.

About NASDA:

The National Association of State Departments of Agriculture (NASDA) is a non-profit, non-partisan association representing the Commissioners, Secretaries, and Directors of the 54 state and territorial Departments of Agriculture. NASDA's mission is to support and promote American agriculture through a variety of programs, including sponsorship of the American Food Fair (AFF).

Co-located with NRA Show 2016 & NASDA American Food Fair (AFF)

Don't wait to register for the BAR 2016 - Beverage Alcohol for Restaurants (Formerly International Wine, Spirits & Wine Event). You'll meet influential people and maximize your opportunities for success. Start now by accessing the information below.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 05/22/2016 - 05/23/2016
Expo/Exhibit Hours: Sunday 12pm-6pm; Monday 12pm-6pm
Classification: B2B
Primary Industry: Food / Beverage
Other Industries: Associations: Trade / Professional, Business, Distribution, Food / Beverage, Hospitality, Manufacturing, Restaurant Supply
Estimated Attendance: 4,700
Cost to Attend:
Audience: C-Level, Beverage Directors, Distributors, Chefs and Purchasing Agents from large
Chains and Independents
Notes: Additional 44,000+ attendees with co-located NRA Show

Past Attendee Statistics:

Restaurant/Foodservice Operators 84%
Affiliated 9%
Distributors and Importers 5%
Retail 2%

Purchasing Role:
Makes Decisions 70%
Influence Decisions 23%
Specify Products/Services 6%
No Role 1%
Venue: McCormick Place
Venue Phone: (312) 791-7000
Venue Type: Indoor - Convention Center
Number of Exhibitors:125+ (2015) (Previous Year)
Exhibit Floorplan:Click Here
Show Owner:National Restaurant Association (NRA)
Show Manager:NRA
Sponsorship: Yes
Sponsorship Details: Once you have your exhibit space locked up, take a look at additional ways to multiply your exposure at and around BAR. Leverage these high-profile opportunities to get your brand and products seen by influencers beyond your booth.

Booth Size Booth Cost   Available Amenities
Table Top $1,800   Electricity: Yes - Unknown Price
8' x 10' $2,699   Water: n/a
2 Booths $5,199   Generator: n/a
Corner Additional $300 / Prices are subject to change.   Marketing Vehicles Allowed: Yes
Other Booth Sizes Available: Yes

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BAR 2016 - Beverage Alcohol for Restaurants (Formerly International Wine, Spirits & Wine Event)

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