B2B Social Communications Leadership

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The B2B Social Communications Leadership Forum is a gathering of seniormarketing and communications executives from major B2B brands. The eventwill focus on case studies and examples of how leading B2Borganizations connect with customers, prospects, employees, partners,and the media through social communications.  Thepresentations will be followed by a 60 minute interactive moderatedpanel discussion where attendees will have an opportunity to askquestions and share their insights with the audience.

REGISTRATION FEE
  $195.00

SPEAKERS: pher Hosford, East Coast Bureau Chief, BtoB & Evan Welsh, Director of Global Media Relations, SAP

SPONSORS: B2B, NYU SCPS & Blue Fountain Media

We will address the following questions:

• How are B2B brands using content strategy and content marketing as valuable currency to attract and retain customers and prospects?
• What are specific examples of how B2B marketers provide better customer service through social CRM?
• How do leading B2B organizations use and integrate social data to shape and refine their marketing and communications strategy?
• How do leading brands organize themselves to integrate social with their overall marketing, communications, and customer service platforms?
• What are the leading platforms and technologies being employed for B2B social communications?
• How do you leverage organizational thought leadership to power social communications?   

If the B2B Social Communications Leadership is important to your business, act now and make the appropriate connections. See the contact information below.