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EVENT DATE
May 2013
M T W T F S S
20212223242526
EXPO DATE
May 2013
M T W T F S S
20212223242526

Venue

New York University Midtown Campus 11 West 42nd Street
Room 1027
New York , NY 10036
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Type: Indoor - Convention Center

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B2B Mobile Leadership Forum

New York University Midtown Campus
B2B 75

EVENT DESCRIPTION

By now we understand the trends with mobile. Almost all business decision makers have smartphones and most of them identify their phone as their primary business communication tool. Tablets are increasingly the device of choice to consume content for business leaders. Mobile traffic is growing at an unprecedented rate. The B2B Mobile Leadership Forum is limited to 75 senior marketing and communications executives from major B2B brands and agencies. Our format will include case study presentations followed by a 60 minute interactive moderated panel discussion where  attendees will have an opportunity to ask questions and share their insights with the audience.

We will address the following questions:

  • How are B2B brands integrating content marketing and social media with mobile to attract and retain customers and prospects?
  • What are the leading platforms and technologies being employed for B2B mobile communications?
  • Why is it critical that B2B companies understand the close relationship between email marketing and mobile?
  • How do you optimize mobile for the delivery platform for your marketing program?
  • What are the differences and considerations B2B brands need to make with mobile search engine marketing?
  • Why should you build a mobile app ....or not?
  • How do leading B2B organizations use and integrate mobile data to shape and refine their marketing and communications strategy?

Not sure if you want to exhibit at or attend the B2B Mobile Leadership Forum? See the panels below to get the information you need to make an informed decision.

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EVENT DETAILS

Primary Industry:
Marketing
Other Industries:
Business, Marketing, Social Media, Technology
Audience:
75 senior marketing and communications leaders from leading brands, agencies, and technology companies.
Notes:
Show Owner:
Sponsorship: Yes

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