Group Y, the original collective of youth marketing, action sports and entertainment professionals, will launch the ASC Action Sports + Culture Conference in conjunction with the AGENDA Trade Show in Long Beach, Wednesday, July 24 from 9:00 a.m.-6:00 p.m. The event theme “Authenticity” will focus on the key ingredient that is the foundation upon which youth culture and action sports are based - the ‘North Star’ in a landscape driven by commitment, progression and constant reinvention. The outstanding roster of heavy hitters whose work has impacted youth culture and action sports will draw on their experience, bringing insight and perspective on what authenticity means: how to respect the traditions of the past, break the rules of tomorrow, and recognize and embrace visionary ideas while sustaining a trajectory that is true.
YouTube - Derek Callow - Director, Global Partner Marketing
Red Bull North America - Christopher Mater, Head of Sports Marketing
th13teen - riCardo CRESPO - C/C/O (Formerly 20th Century Fox, SVP Global Creative Chief )
Sol Republic & Monster Cable - Kevin Lee, CEO, VP of Brand & Corporate Development
Loeb & Loeb - Brian Socolow, Partner and Chair, Sports Practice Group
Brain Farm - Curt Morgan, CEO, Creative Director & Executive Producer
STOKED - Steve Larosiliere, Founder & President
Host & Moderator - Pat Parnell, Sports Broadcast Journalist (NBC, Fuel, ASP)
*Additional Speakers Announced Soon.