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AFM is the premiere global marketplace for motion picture production and distribution and the largest gathering of film industry professionals in North America. Join 8,000 attendees from around the world for eight days unlike any other.

Where is the AFM held?

Santa Monica, California.  The Loews Santa Monica Beach Hotel is the AFM headquarters. Screenings take place at theaters throughout Santa Monica and Conferences are held at the Fairmont Miramar Hotel. See the AFM Campus Map.

Film Buyers:

AFM defines a Buyer as a company which has contracted with one or more members of IFTA to distribute or sub-distribute three motion pictures or television programs during the last three years.

Who Should Register as an Industry Attendee?

Acquisition Executives, Advertising & PR Agencies, Agents, Artist Managers, Attorneys, Bankers, Development Executives, Directors, Festival Directors, Film Commissioners, Filmmakers, Financiers, Post Production Facilities, Producers, Studio Facilities, Trade Associations, Writers and all who provide products and services to the motion picture industry.


Who may exhibit?

Any production or distribution company may exhibit at the AFM.

How To Exhibit

The 34th AFM will take place November 6 - 13, 2013. The AFM provides the tools and opportunities for Exhibitors to present their films and projects to 1,500+ Buyers from 70 countries - all gathered in one location and ready to do business.

Exhibition Space is available to motion picture and television companies as well as companies offering services to the film industry.

Motion Pictures and Television Companies
Any production or distribution company may exhibit at the AFM. Exhibitor registration opened in June 2013. While the majority of office space has been assigned, standard offices and two-room connecting offices are available on the 2ndand 3rd floors of the Loews Hotel. Sales companies outside of North America have the additional option to exhibit in the International Pavilion

Companies that register as an Exhibitor receive the following benefits:

  • Inclusion as an exhibitor on website and other exhibitor lists
  • Inclusion in
  • 1 year membership to MyAFM, the AFM’s  online community
  • Access to Buyers List
  • Register before October 10th to be included in the printed show directory.

To screen at the AFM a company must be registered with exhibit space (office or international pavilion).

Options to Exhibit:

  • Exhibitor With Office: Office costs start at $6,340 for a standard office on the 2nd floor. A $3,500 exhibition fee is added to the office rental. To screen at the AFM a company must be registered with exhibit space. Three (3) Exhibitor Photo Badges are included.
  • International Pavilion: The International Pavilion is for sales companies from outside of North America.  The cost for a 6 sqm mini-booth in the Pavilion is $4,600 and includes up to two (2) Exhibitor Photo Badges.  Visit International Pavilion page for more information.

To Exhibit

10 Reasons to Exhibit at AFM

  • Reach more than 1,500 Buyers from 70+ countries with billions of dollars in buyer power.
  • See Buyers you won't see at other markets. More than 20% of buying companies at the AFM don’t go to Cannes!
  • AFM Buyers are motivated and serious about buying film. They’ve invested time and money to travel to Santa Monica.
  • Markets deliver the best return on your marketing investment. Where else can you meet all the Buyers under one roof?
  • Build your sales pipeline and cultivate new relationships. Do you really know EVERY Buyer?
  • Films don't sell themselves. The best deals result from face-to-face contact.
  • Unlike a festival, you have the opportunity for multiple offers because every Buyer will be there.
  • The AFM is six months after Cannes, the longest gap between film markets. Buyers will be ready to buy.
  • Maintain and build your company's profile. Your absence would be noticed by Buyers and the trade press.
  • More centralized than Cannes, better weather than Berlin, the easiest market for Buyers and Sellers to do business.

*How much is it to exhibit?

Each company pays a $3,500 exhibition fee in addition to the office rental cost.  The least expensive office is $5,825. Companies may also register as an “Exhibitor without office”.  The $3,500 exhibition fee includes up to four (4) photo badges.  However, only companies with offices may screen films at the AFM.

About the IFTA:

The American Film Market is produced by the Independent Film & Television Alliance,

The Independent Film & Television Alliance (IFTA®) is the global trade association of the independent motion picture and television industry and the voice and advocate for the Independents worldwide.

Don't wait to register for the American Film Market 2013. You'll meet influential people and maximize your opportunities for success. Start now by accessing the information below.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 11/06/2013 - 11/13/2013
Classification: B2B
Primary Industry: Media
Other Industries: Associations: Trade / Professional, Business, Media, Other / Miscellaneous
Estimated Attendance: 8,000
Audience: Whatever aspect of the film industry you work in, AFM is a must-attend event!
Acquisition Executives ⢠Advertising Agencies ⢠Agents ⢠Artist Managers Attorneys ⢠Bankers ⢠Broadcast and Cable Networks ⢠Development Executives Digital Media Distributors ⢠Directors ⢠DVD Distributors ⢠Festival Directors Film Commissioners ⢠Filmmakers ⢠Financiers ⢠Mobile Content Buyers Online Content Providers ⢠Post Production Facilities ⢠Press ⢠Producers Public Relations Agencies ⢠Studio Facilities ⢠Theatrical Distributors Trade Associations ⢠Writers...and all who provide products and services to the motion picture industry.
Notes: Buyer Statistics:
- More than 20% of buying companies at the AFM don't go to Cannes.
- Reach more than 1,500 Buyers from 70+ countries with billions of dollars in buyer power.
Venue: The Loews Santa Monica Beach Hotel
Venue Phone: (310) 458-6700
Venue Type: Indoor - Hotel
Official Conference Hotel:Hotel Information:
Conference Hotel URL:
Number of Exhibitors:400+
Show Owner:IFTA
Sponsorship: Yes
Sponsorship Details: AFM Sponsorship
Every year over 8,000 film industry executives and professionals converge in the beach city of Santa Monica for 8 days of deal making, networking, screenings, conferences and private events.
AFM provides a variety of unique and tailored sponsorship opportunities for companies looking to market and gain access to this captive industry audience. Packages are carefully designed to ensure that every Sponsor achieves an excellent return on its investment.

For more information about becoming a Sponsor, please contact Robin Burt, Marketing Vice President at 1-310-446-1020 or

Booth Size Booth Cost   Available Amenities
Exhibit Fee* $3,500 exhibition fee in addition to the office rental cost   Electricity: Yes - Unknown Price
Office Rental Fee $5,825 minimum   Water: n/a
  Generator: n/a
  Marketing Vehicles Allowed: Call
Other Booth Sizes Available: n/a

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