Learn how you can analyze data to measure your market position, benchmark against your competitors, and inform your enrollment management strategy.
Should you cut your tuition rates? Is your current tuition discount rate effective? Should you consider opening another campus location? Should you expand or cut your program offerings?
All of these questions, and more, are the key issues strategic enrollment managers wrestle with each day. The schools that have been most successful in growing their enrollment over the past few years are those that have answered these questions by having a clear sense of their market position.
Join us in Newport Beach to learn how you can use readily available data and simple analyses to measure your market position, benchmark against your competitors, and inform your enrollment management strategy. With the help of our expert instructors, we will guide you through a market analysis, help you interpret what the data means, and give you ideas for turning that knowledge into strategy for your campus leadership team.
WHO SHOULD ATTEND
This conference is appropriate for enrollment managers, strategic planners, institutional researchers and other higher education professionals involved in strategic enrollment management. Considering the blend of strategic and tactical content of this program, participants are encouraged to attend as cross-functional teams. While data analysis will be the focus of much of our learning, you do not need to be a data expert to benefit from the discussion. Sample data sets will be provided.
WHAT TO BRING
Because we will be working with various data sets (spreadsheets, etc.) provided by the conference instructors, you will need a laptop with Microsoft Excel to fully participate.