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Event Overview:

There is a rumble building on the horizon in anticipation of the Annual Sturgis® Motorcycle Rally™. August 2020 has the potential to be one of the greatest and perhaps largest gathering of motorcycle enthusiasts of all time. The time is drawing near quickly that we will be right smack dab in the middle of Main Street madness, celebrating the 80th year of the Sturgis Rally.

Many of you are planning to attend this epic event and will become a part of Sturgis Motorcycle Rally history. Sturgis offers one of the best biker experiences in the world that is anticipated by thousands of fans months, even years in advance. The magic of the Hills is mesmerizing and the roads, well; there are few places on this good earth that offer this kind of riding.

Incredible roads like Needles Highway, Iron Mountain Road, the Wildlife Loop, Vanocker Canyon Road and Spearfish Canyon take you to amazing destinations - Mount Rushmore National Memorial, Custer State Park, Crazy Horse Memorial, Bear Butte State Park, the Badlands and Devil’s Tower National Monument. Highway 14A’s big, wide turns transport you to the infamous town of Deadwood and the mining town of Lead, and the awe inspiring Highway 385 meanders past towns like Hill City, Silver City and Custer, all contained in the Black Hills National Forest. It’s breathtaking and it’s glorious and it will make you want to return each year.
The Sturgis Motorcycle Rally is the experience of a lifetime in a place where local people can still show you a thing or two about hospitality and visiting exhibitors can show you anything and everything you’d want or need to dress you up or dress up your bike. Or heck, demo virtually every kind of bike on the market - custom, V-Twin or metric. It’s like being a kid again, in a candy store. Only better! Because in addition to the bikes there are concerts and races and bike shows, five blocks of Main Street bikes-only street vibe, the Annual Mayor’s Ride, Michael Lichter’s annual exhibit, the Sturgis Motorcycle Museum & Hall of Fame, organized rides, some pretty impressive watering holes, custom legends, blue skies and warm, sunny days. It’s all waiting for you in Sturgis and the beautiful Black Hills of South Dakota.

Exhibitor Information:

Sturgis, the City of Riders, strives to bring the best products & services to each & every Sturgis® Motorcycle Rally, offering everything Rally Attendees are seeking.

The 80th Anniversary Rally promises to be an amazing event with a projected attendance of 450,000!

Don't miss out on the opportunity to showcase your products & services!

Contact the event managers listed below for more information about how you can participate at the 80th Annual Sturgis Motorcycle Rally.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 08/03/2020 - 08/09/2020
Expo/Exhibit Dates: 08/03/2020 - 08/09/2020
Classification: Consumer
Primary Industry: Auto-Boat-RV Shows
Other Industries: Auto-Boat-RV Shows, Cultural Fairs, Local Shows & Fairs
Estimated Attendance: 450,000
Audience: Open to the Public
Venue: Sturgis
Venue Type: Outdoor - Street
Number of Exhibitors:800 (Throughout the Black Hills) (2016)
Event Square Footage:Throughout the City of Sturgis and the Black Hills
Show Owner:City of Sturgis, SD
Show Manager:City of Sturgis, SD
Sponsorship: Yes

Booth Size Booth Cost   Available Amenities
100 sq. ft. or Less - Food Vendor $560   Electricity: Yes - Unknown Price
10' x 10' Indoor Space $16.50 per sq. ft. / Prices are subject to change.   Water: n/a
  Generator: n/a
  Marketing Vehicles Allowed: Yes
Other Booth Sizes Available: Yes

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2015 Exhibitor List:


Exhibit Contacts:

For outdoor vendor space & sponsorship opportunities, contact Mark Playko at 614-668-1857

For indoor vendor space availability, please contact Autumn Lyons at 605-720-0800 ext. 220. 

Sponsorship Contacts:

Mark Playko

Jerry Cole
605-720-0800, ext. 222

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80th Annual Sturgis Motorcycle Rally

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