Content marketing is more than just a buzzword; in order to ensure messaging is relevant to your customers, it must be an integral part of your marketing campaign. The most successful brands provide value to their customers by addressing their concerns, helping them meet their goals or providing some other benefit. Although some companies have people whose jobs are directly focused on content creation and management, all marketers and brand teams should be engaged in content marketing.
ExL’s 5th Content Marketing for Life Sciences Conference, coming to Philadelphia, PA December 1-2, 2016, will be a can’t-miss event for life science content marketers. Stay tuned for more information regarding this event!
Top Five Reasons to Attend
Share best practices for content development within the highly regulated life sciences industry
Explore best practices for various content marketing distribution channels, such as social media, video and sales force tools
Learn how to develop timely, relevant content that moves customers along their path to purchase
Harness the power of various related tools, from CRM platforms to programmatic opportunities to increase engagement
Participate in the conversation at the only event specifically focused on content marketing within the life sciences industry
Exhibitor / Sponsor Information:
ExL offers a wide variety of options to gain access, drive brand recognition and create the ideal platform to promote your business solutions. We design events with your goals in mind; creating an environment to decrease sales cycles and rapidly convert introductions into business.
What are you looking to accomplish? Here’s a snapshot:
Prospect Nurturing Plans
Increase Brand Recognition
Networking Smarter, Not Harder
Skyboxes- Sporting Events & Concerts
Showcase Thought Leadership
Present to our Audiences