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Event Overview:

Discover 80,000 on-trend and best-in-class products including confections, cheese, coffee, snacks, spices, ethnic, natural, organic and more. Connect with 1,400 exhibitors representing the latest in specialty foods and beverages from across the U.S. and 35 countries and regions.

Since 1955, the Fancy Food Shows have been North America’s largest specialty food and beverage marketplace. Between the Winter Show in San Francisco and the Summer Show in New York City, the Specialty Food Association events bring in more than 40,000 attendees from more than 80 countries and regions to see 260,000 innovative specialty food products, such as confections, cheese, coffee, snacks, spices, ethnic, natural, organic and more.

The Shows are attended by every major food buying channel, influential members of the trade and consumer press and other related businesses.

The Winter Fancy Food Show presents educational seminars and talks addressing the basics of specialty food, innovation, trends, and other topics important to manufacturers, retailers and other members of the trade.

Exhibitor Information:

The Winter Fancy Food Show is the West Coast's largest specialty food and beverage event. Exhibit with over 1,500 exhibitors and put your products in front of over 19,000+ quality buyers.

Exhibiting in the Winter Fancy Food Shows is the most convenient and cost-effective way to meet buyers from every major food/beverage buying channel in the U.S. and around the world.

The Fancy Food Shows are known for the quality of their attendees. An impressive 85% of all Show attendees either authorize or recommend purchasing decisions. A sampling of buyers that attend every Show include Whole Foods, Costco, Kroger, Barnes & Nobles, Wal-Mart, The Fresh Market,, Restaurant Associates.

Our Business Builders 1-to-1 program gives exhibitors the opportunity to present their company and products in pre-scheduled appointments with some of the industry’s most important distributors, retailers, brokers and foodservice buyers.

About Specialty Food Association, Inc.:

The Specialty Food Association is a thriving community of food artisans, purveyors, importers and entrepreneurs who bring craft, care and joy to the distinctive foods they sell. Established in 1952 in New York, the not-for-profit trade association provides its 3,000+ members in the U.S. and abroad the tools, knowledge and connections to champion and nurture their companies in an always-evolving marketplace. The Association (formerly the National Association for the Specialty Food Trade, Inc.) owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi Awards honoring excellence in specialty food.

Not sure if you want to exhibit at or attend the 42nd Winter Fancy Food Show? See the panels below to get the information you need to make an informed decision.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 01/22/2017 - 01/24/2017
Expo/Exhibit Dates: 01/22/2017 - 01/24/2017
Classification: B2B
Primary Industry: Food / Beverage
Other Industries: Associations: Trade / Professional, Business, Food / Beverage, Grocery / C Store, Restaurant Supply, Wholesale / Retail
Estimated Attendance: 20,000
Cost to Attend:
Audience: Retailers, Restaurateurs, Distributors
Notes: The Winter Fancy Food Show 2016 had record-breaking attendance up 16% over last year. With nearly 20,000 attendees, 1,500 exhibitors, and over 1,000 new products
Venue: Moscone Center
Venue Phone: (415) 974-4073
Venue Type: Indoor - Convention Center
Official Conference Hotel:Contact onPeak, formerly Travel Planners, at
Number of Exhibitors:1,500 (Previous Year)
Event Square Footage:213,000 (2015)
Exhibit Floorplan:Click Here
Show Owner:Specialty Food Association, Inc.
Show Manager:Freeman
Sponsorship: Yes
Sponsorship Details: The industry authority.
The market's largest audiences.
Unmatched visibility for your brands and products.

The Specialty Food Association is the single most authoritative resource for information on specialty foods, delivered to the largest audiences in the specialty food purchasing and supply chain.

Our market-leading vehicles give you a full range of options to build your market presence in person, in print, and online, from fully integrated, brand-building programs to fixed-format ads.

Booth Size Booth Cost   Available Amenities
Exhibit Space - Member $34.00 per sq. ft.   Electricity: Yes Free 500w electrical outlet if you order lead retrieval machine
Exhibit Space - Non Member $35.00 per sq. ft.   Water: n/a
  Generator: n/a
  Marketing Vehicles Allowed: Yes
Other Booth Sizes Available: n/a

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2017 Floorplan & Exhibitor List:

2016 Floorplan & Exhibitor List:

2015 Floorplan & Exhibitor List:


Sales Contacts:

Kim Farrell
Territory Sales Manager
States: AL, AR, AZ, CA (Southern), CO, HI, IA, KS, KY, LA, MO, MS, NE, NM, OK, TN, TX, UT

Phyllis Mintz
Territory Sales Manager
States: AK, CA (Northern), ID, OR, MT, ND, NV, OR, SD, WA, WY

Jessica Searson
Member Relations Specialist
States: IL, IN, MD, MI, MN, NJ, OH, PA, WI

Michele Hilton
212-482-6440 ext. 206
States: DC, DE, FL, GA, MD, NC, Puerto Rico, SC, VA, WV

Kathy Sackett
Territory Sales Manager
States: CT, MA, ME, NH, NY, RI, VT

Jay Bhattacharjee
International Sales Manager

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