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Event Overview:

The SCAA Annual Exposition, The Event, was designed to be the coffee professional's one stop shop for everything they need to succeed in the coffee industry. As the industry's standard setter, the SCAA has built a solid reputation over the last 30 years of providing the most up to date, qualified information and providing our members the tools to succeed.

The Event was justly named to describe the once a year exposition that had everything for everyone in the coffee world. Roasters & Retailers could attend and have the opportunity to exhibit their products on the show floor, network with the industry's decision makers, and further their professional careers by participating in the SCAA's numerous lectures, labs or certificate programs. Food and Beverage Service Professionals could attend to view the industry's most innovative and cutting edge coffee products, learn about integrating specialty coffee into their existing business plan, and easily make purchasing decisions face to face on the show floor. Coffee Enthusiasts of all professional backgrounds could attend to participate or watch the coffee competitions, mingle with like-minded attendees at receptions and lunches, or learn more about the art of cupping, brewing or roasting in our educational programs.

The SCAA works tirelessly all year to create an event that will be all-inclusive for every aspect of the coffee industry and benefit all coffee professionals and markets. If coffee is your business, your career path or your passion, SCAA's The Event is the only show you need to attend to reach your goals in the industry.

Exhibitor Information:

For over 25 years, we have been perfecting our strategy of driving attendee interest across varied industries that our Exhibitors would most benefit from. The SCAA is known for having its finger on the pulse of the industry-due to our ongoing focus on statistics and trending, we are well equipped to be ahead of the who, what, when, where and why. We understand that our Exhibitors cater to diverse market segments and we tactically reach out to those interest groups that yield the highest ROI for their companies. With the goal of serving the needs of the entire coffee community, the SCAA developed The Event, an all-in-one model that creates the opportunity for coffee industry professionals to reach their target audience easily, economically and under one roof.

About The SCAA:

Established in 1982 by a small group of coffee professionals seeking a common forum to discuss issues and set quality standards for the specialty coffee trade, the SCAA is now the world's largest coffee trade association with nearly 3,000 company members. SCAA members can rightfully be credited for much of the growth and success the specialty coffee industry has experienced over the past twenty-five years. 

There may be many networking opportunities at the 29th Annual SCAA Exposition - Specialty Coffee Association Of America. Find out more in the event details below.

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Website: http://www.scaaevent.org/...
Conference/Event Dates: 04/20/2017 - 04/23/2017
Expo/Exhibit Dates: 04/21/2017 - 04/23/2017
Classification: B2B
Primary Industry: Food / Beverage
Other Industries: Agriculture, Agriculture - Horticulture, Associations: Trade / Professional, Business, Food / Beverage, Restaurant Supply
Estimated Attendance: 10,000
Audience: The SCAA Event draws the world's leading coffee professionals and companies-from CEO's and corporate leaders to specialized local and regional chains, start-up manufacturers and retailers, producers from around the globe representing every growing region and devoted, passionate individuals from every walk of life within the industry.
Notes: Past Attendee Statistics:
9,158 Attendee-Only +
3,026 Exhibitor-Attendees =
12,184 Total Guests in Attendance

Attendee-Only Statistics:
5,787 U.S. Attendees + 3,371 International Attendee

Years in the coffee industry:
31% have been in the industry more than 10 years
23% have been in the industry more than 6 years
46% have been in the industry less than 5 years or are new to the industry

77% of all attendees either authorize or recommend purchasing decisions
37% of all attendees are from outside the United States
Venue: Washington State Convention Center
Venue Phone: (206) 694-5000
Venue Type: Indoor - Convention Center
Number of Exhibitors:Nearly 400 (As of 2/10/15) (Previous Year)
Exhibit Floorplan:Click Here
Show Owner:Specialty Coffee Association of America (SCAA)
Show Manager:SCAA
Sponsorship: Yes
Sponsorship Details: If your company has connections to the coffee industry in any way, The SCAA Event is the best opportunity to maximize your investment and reach your target customer demographic.

Booth Size Booth Cost   Available Amenities
10' x 10' $2,165 Member; $2,615 Non-Member   Electricity: Yes - Unknown Price
10' x 10' Corner $2,515 Member; $3,165 Non-Member   Water: n/a
20' x 20' Island $10,515 Member; $14,015 Non-Member   Generator: n/a
Table Top $1,365 Member; $1,965 Non-Member   Marketing Vehicles Allowed: Yes
Other Booth Sizes Available: Yes

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