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Event Overview:

As the healthcare industry continues to change and evolve, it is more important than ever to stay ahead of the curve on Web strategy and development.

Greystone.Net’s annual Healthcare Internet Conference (HCIC) is the largest event of its kind that provides an opportunity to analyze “best practices” on a range of issues and brings together healthcare leaders from a variety of disciplines to collaborate and learn.

Case studies are presented from hospitals in the country on what’s working, including advances in mHealth, physician and patient connectivity and ROI successes. Also, practical tips and ideas for Web strategies and tactics are presented and discussed. HCIC also offers attendees an opportunity to learn from the leading vendors in the country.

Today’s healthcare leaders are finding themselves facing the unbridled growth of Web-based operations, interactivity, functionality and innovation. This complex and challenging - yet exhilarating - time is helping to shape the future of healthcare.

Attendee Information:

This conference pulls together those in Marketing, Information Services, Web, eHealth and mHealth to learn, collaborate and advance the industry. This year’s conference topics focus on seven major tracks:
Strategy Development: Leading the Digital Transformation
Highlighting the role of robust strategic thought as the healthcare industry addresses the needs of its diverse audiences (patients, consumers, physicians, employees, etc.) through their ever growing Web footprint (public-facing Web site, patient portal, physician portals, intranet and such.)
Patient Experience and Patient Engagement
Highlighting the newer tools, solutions, techniques and tactics designed specifically to leverage the Web to improve the patient experience and encourage patient engagement.
Big Data and Analytics
Helping attendees understand the digital and marketing opportunities available through Big Data and how to evaluate the effectiveness, efficiency and business value of their digital footprint.
Bringing social media, geo-location targeting and mobile communications together to allow marketers to target and communicate with their audiences in new ways.
Web Solutions and Tools
Showcasing best-in-class examples of content, applications, interactivity and functionality in healthcare Web sites.
Digital Marketing
Focusing on the development and execution of digital marketing plans, tactics and campaigns – including everything from organic search to online marketing to reputation management and beyond, all designed to help you continue to expand your digital footprint.

Advanced Strategies and Emerging Technologies
Focusing on advanced strategies and emerging technologies for the more sophisticated eHealth team or a health system with a robust and growing digital ecosystem.

Planning to Attend? You Can Expect ...

Three days of thought provoking case studies and useful information.
Four pre-conference workshops designed to allow deep dives in select topics.
Exposure to vendor solutions that can enable your strategies.
Fun receptions, breaks and luncheons with relevant and interesting speakers and colleagues..
A beautiful venue
Watch a recent video on why you should plan to attend this year.

Exhibitor Information:

The largest event of its kind - HCIC - brings together healthcare leaders from a variety of disciplines to collaborate and learn. Today’s healthcare leaders are finding themselves facing the unbridled growth of Web-based operations, interactivity, functionality and innovation. This complex and challenging - yet exhilarating - time is helping to shape the future of healthcare.

Be a part of helping organizations thrive in this environment by embracing and leveraging the convergence of the Web, technology, marketing, operations and connectivity. This conference pulls together those in Digital, Marketing, Information Services, Web, eHealth and mHealth to learn, collaborate and advance the industry as eHealth and mHealth converge.

  As a sponsor or exhibitor at the Annual Greystone.Net Healthcare Internet Conference, you will:

• Connect with the right people from the right organizations, including nearly 700 leaders in healthcare Marketing, Information Services, Web, eHealth and mHealth from leading hospitals, health systems, academic medical centers, children’s hospitals and physician practices.

• Promote your company to decision-makers through numerous branding opportunities offered with each sponsorship and exhibitor package. There is no better way to identify your company as a leader in the healthcare Web space. • Contribute to the educational experience by sharing your knowledge and expertise with attendees through presentations and booth demonstrations.

• Join the conversation and become part of the solution healthcare leaders are seeking for their Web challenges and needs.

About Greystone.Net:

Founded in 1996, Greystone.Net is a firm that provides education, consulting services and products that are the innovation through which we build skills and capabilities and develop knowledge capital for healthcare organizations.

We were formed with a vision of how both classic and interactive marketing techniques could transform the way healthcare organizations interact with patients, consumers, physicians, employees and others. Throughout its history, Greystone has expanded its offerings and capitalized on evolving trends and technologies to benefits its clients. We have worked with hundreds of hospitals and health systems as they strive to develop, implement and integrate interactive marketing strategies.

If the 21st Annual Greystone.Net Healthcare Internet Conference (HCIC) is important to your business, act now and make the appropriate connections. See the contact information below.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 10/23/2017 - 10/25/2017
Classification: B2B
Primary Industry: Medical Business & Administration
Other Industries: Business, Healthcare General, IT, Marketing, Medical Business & Administration, Medical Technology, Professional Healthcare, Technology
Estimated Attendance: 700
Audience: Industry Professionals in Marketing, Information Services, Web, eHealth and mHealth including:
Web Directors, Webmasters and Web Team Members
Vice Presidents of Marketing
Chief Information Officers
Chief Technology Officers
Marketing & Communications Directors
Public Relations Directors
Business Development Executives
IT Professionals
Physician Relations Directors
Strategic Planners
Notes: Past Attendees by Title:
54% Marketing
45% Web/IT
1% Other

Past Attendees by Function:
30% Director
26% Manager
10% C-Suite/President
10% Web Leader/Developer
8% Other
Venue: JW Marriott Austin
Venue Phone: (512) 474-4777
Venue Type: Indoor - Hotel
Official Conference Hotel:JW Marriott Austin
Conference Hotel URL:
Number of Exhibitors:80+ (2016) (Previous Year)
Show Owner:Greystone.Net
Show Manager:Healthcare Strategy Institute, Inc.
Sponsorship: Yes
Sponsorship Details: A range of opportunities are available to increase your company's visibility. Don't miss the chance to be part of this unique and valued educational conference.

Booth Size Booth Cost   Available Amenities
10' x 10' $3,195   Electricity: Yes - Unknown Price
Price is subject to change.   Water: n/a
  Generator: n/a
  Marketing Vehicles Allowed: Call
Other Booth Sizes Available: Yes

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2016 Exhibitor List (partial)

2015 Exhibitor List:

2013 Exhibitors:

A.D.A.M., a business unit of Ebix

Adprime Health

Angie's List

AVID Design, Inc.

Baldwin Publishing

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Blue Compass

BlueSpire Strategic Marketing


BroadcastMed, Inc.

BVK Direct

Care Publications

CareTech Solutions

CentreTEK Solutions


Coffey Communications, Inc.

Connect Healthcare

Corrigan Partners, LLC

CPM Healthgrades

Creative Marketing Programs

Customized Communications, Inc.

Element Solutions




Everyday Health, Inc.





HCCG, Inc.

HealthBanks, Inc.


Human Practice

In10sity Healthcare

InJoy Birth & Parenting Education

KDS Health


Krames StayWell

LionShare Marketing

LVM Systems, Inc.



Medicom Health Interactive




Monigle Associates, Inc.

National Research Corporation

Nucleus Medical Media

Passport Health Communications


Private Health News


ReachLocal, Inc.


Six Feet Up

TeaLeaves Health

Trumba Corporation

Truven Health Analytics



Virtually Anywhere Interactive

Vizitr, LLC

Wax Custom Communications

WriterGirl & Associates

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