As the healthcare industry continues to change and evolve, it is more important than ever to stay ahead of the curve on Web strategy and development.
Greystone.Net’s annual Healthcare Internet Conference (HCIC) is the largest event of its kind that provides an opportunity to analyze “best practices” on a range of issues and brings together healthcare leaders from a variety of disciplines to collaborate and learn.
Case studies are presented from hospitals in the country on what’s working, including advances in mHealth, physician and patient connectivity and ROI successes. Also, practical tips and ideas for Web strategies and tactics are presented and discussed. HCIC also offers attendees an opportunity to learn from the leading vendors in the country.
Today’s healthcare leaders are finding themselves facing the unbridled growth of Web-based operations, interactivity, functionality and innovation. This complex and challenging - yet exhilarating - time is helping to shape the future of healthcare.
This conference pulls together those in Marketing, Information Services, Web, eHealth and mHealth to learn, collaborate and advance the industry. This year’s conference topics focus on seven major tracks:
Strategy Development: Leading the Digital Transformation
Highlighting the role of robust strategic thought as the healthcare industry addresses the needs of its diverse audiences (patients, consumers, physicians, employees, etc.) through their ever growing Web footprint (public-facing Web site, patient portal, physician portals, intranet and such.)
Patient Experience and Patient Engagement
Highlighting the newer tools, solutions, techniques and tactics designed specifically to leverage the Web to improve the patient experience and encourage patient engagement.
Big Data and Analytics
Helping attendees understand the digital and marketing opportunities available through Big Data and how to evaluate the effectiveness, efficiency and business value of their digital footprint.
Bringing social media, geo-location targeting and mobile communications together to allow marketers to target and communicate with their audiences in new ways.
Web Solutions and Tools
Showcasing best-in-class examples of content, applications, interactivity and functionality in healthcare Web sites.
Focusing on the development and execution of digital marketing plans, tactics and campaigns – including everything from organic search to online marketing to reputation management and beyond, all designed to help you continue to expand your digital footprint.
Advanced Strategies and Emerging Technologies
Focusing on advanced strategies and emerging technologies for the more sophisticated eHealth team or a health system with a robust and growing digital ecosystem.
Planning to Attend? You Can Expect ...
Three days of thought provoking case studies and useful information.
Four pre-conference workshops designed to allow deep dives in select topics.
Exposure to vendor solutions that can enable your strategies.
Fun receptions, breaks and luncheons with relevant and interesting speakers and colleagues..
A beautiful venue
Watch a recent video on why you should plan to attend this year.
The largest event of its kind - HCIC - brings together healthcare leaders from a variety of disciplines to collaborate and learn. Today’s healthcare leaders are ï¬nding themselves facing the unbridled growth of Web-based operations, interactivity, functionality and innovation. This complex and challenging - yet exhilarating - time is helping to shape the future of healthcare.
Be a part of helping organizations thrive in this environment by embracing and leveraging the convergence of the Web, technology, marketing, operations and connectivity. This conference pulls together those in Digital, Marketing, Information Services, Web, eHealth and mHealth to learn, collaborate and advance the industry as eHealth and mHealth converge.
As a sponsor or exhibitor at the Annual Greystone.Net Healthcare Internet Conference, you will:
• Connect with the right people from the right organizations, including nearly 700 leaders in healthcare Marketing, Information Services, Web, eHealth and mHealth from leading hospitals, health systems, academic medical centers, children’s hospitals and physician practices.
• Promote your company to decision-makers through numerous branding opportunities offered with each sponsorship and exhibitor package. There is no better way to identify your company as a leader in the healthcare Web space. • Contribute to the educational experience by sharing your knowledge and expertise with attendees through presentations and booth demonstrations.
• Join the conversation and become part of the solution healthcare leaders are seeking for their Web challenges and needs.
Founded in 1996, Greystone.Net is a firm that provides education, consulting services and products that are the innovation through which we build skills and capabilities and develop knowledge capital for healthcare organizations.
We were formed with a vision of how both classic and interactive marketing techniques could transform the way healthcare organizations interact with patients, consumers, physicians, employees and others. Throughout its history, Greystone has expanded its offerings and capitalized on evolving trends and technologies to benefits its clients. We have worked with hundreds of hospitals and health systems as they strive to develop, implement and integrate interactive marketing strategies.