What It Is
FMX is the AAFP's annual meeting where you and your peers come together for inspiration, connections, and tools to make yourself, your patients, and your specialty even stronger.
What You'll Learn
FMX will challenge and expand your family medicine knowledge with the latest developments in health care, patient expectations, treatment guidelines, and technology.
What You'll Do
You’ll hear inspiring speakers, meet colleagues facing similar challenges, and strengthen your commitment to family medicine through General Sessions, an Expo Hall, workshops featuring 120 clinical topics, and networking events.
Get Ready for FMX
STRONG MEDICINE. STRONG DOCTORS.
Choosing family medicine means you’re already strong. And that’s why the AAFP Family Medicine Experience (FMX) was created - to provide interactive, immediate, and customizable learning and networking opportunities so you can make yourself, your patients, and your specialty even stronger.
Explore Practice Innovations
Amplify your family medicine arsenal through thousands of solutions from nearly 400 exhibitors. Explore new technologies, learn the latest on key topics, and find resources to inspire your patient care.
Don't miss your opportunity to network with family physicians at the FMX!
Why Exhibit at FMX?
FMX is the transformative live event where family physicians experience education, community, and solutions. The FMX exhibition floor has been designed with your objectives in mind. Careful attention has been placed on traffic generators, floor design, and engaging activities to help you succeed.
Your company can't miss the AAFP FMX:
Reach over 4,000 physicians
14.5 Expo Hours
8.5 Dedicated Expo Hours
FMX exhibitors tell us ...
87% find value in exhibiting at FMX.
86% reported meeting their marketing objectives.
82% say that the AAFP stands for something important to them.
85% say that the AAFP has a positive reputation in their industry.
What attendees want ...
Exhibiting is one of the highest-rated methods for influencing purchase decisions. Studies consistently prove the benefits.
Real-time interaction: Attendees come to connect with exhibitors in person, giving you a real opportunity to influence their buying.
Showcase products: Attendees come to be educated. Show them the key features and benefits of your products.
Influence trends: Attendees want to meet with exhibitors who listen to their needs and translate that feedback into future offerings.
The American Academy of Family Physicians is the national association of family doctors. It is one of the largest national medical organizations, with 124,900 members in 50 states, D.C., Puerto Rico, the Virgin Islands, and Guam, as well as internationally.