Marketing Strategies for Nonprofit Successâ€‹
One-of-a-kind perspectives, expert-led sessions and an exceptional line-up of speakers will be featured throughout this unparalleled conference program, with all content tailored specifically for nonprofit marketers. Attendees will engage with a diverse group of their peers from nonprofits of all types and sizes, including foundations, charities, education, museums, associations, hospitals and government agencies.
The American Marketing Association (AMA) is the essential community for marketers.
In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.
Today, the AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices(TM).
The AMA. The One Community Essential for Marketers.