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EVENT DATE
Mar 2017
M T W T F S S
13141516171819
EXPO DATE
Mar 2017
M T W T F S S
13141516171819

Venue

Wisconsin Center 400 W. Wisconsin Avenue
Milwaukee , WI 53203
Location map
Type: Indoor - Convention Center
booking.com

Partners

exhibitus success by design Remington Hotels

2017 Midwest Foodservice Expo

Wisconsin Center
B2B 125,000 7,600 Approximately 300

EVENT DESCRIPTION

Event Overview:

Where You Belong.

Find new products, innovative ideas and connect with fellow foodservice professionals at this unique business event - it’s where our industry calls home.

An Event for ALL of Foodservice
Midwest Foodservice Expo is a leading regional event that unites thousands of food and beverage professionals under one roof to do business and have fun.

Who Attends?

The Midwest Foodservice Expo is a trade only event that is not open to the general public. Attendees should be directly involved in the foodservice and hospitality industry, working in customer service, food preparation or managerial roles. Businesses from every corner of the industry are invited, including restaurants, bars, caterers, bakeries, school cafeterias, hospitals, hotels, coffee shops, grocery stores, c-stores and more. No one under age 16 (including infants and toddlers) will be admitted into the exhibit hall.

Exhibitor Information:

The Midwest Foodservice Expo is where professionals from all corners of the industry come to find the products and services that will define the next year. It's where they go to connect. It's everything foodservice. It's all in one place. It's where you need to be.

Where you’ll meet the right buyers
Delivers key Midwest decision makers from every corner of foodservice and hospitality for face-to-face
business.

Nothing is more powerful than a handshake
Meeting buyers at our Expo is a cost-effective alternative to drop-in calls. Expo attendees come to you,
ready to talk business.

Harness the power to build your business. Exhibit at the Expo.

About WRA:

In existence since 1933, the Wisconsin Restaurant Association is a not-for-profit trade association dedicated to supporting the foodservice industry.

WRA membership includes thousands of foodservice businesses representing virtually every size and style of establishment in the state. Restaurateur members include fine dining establishments, mom-and-pop supper clubs, small cafes, fast food outlets, corporate chain restaurants, institutional food service operations, catering businesses and hotel and motel food services, to name a few.   In addition to restaurateur and food service operators, WRA has hundreds of Supplier Associate Members that provide goods and services to the restaurant industry.

Not sure if you want to exhibit at or attend the 2017 Midwest Foodservice Expo? See the panels below to get the information you need to make an informed decision.

EVENT CONTACTS

Sign Up for FREE Membership and Log In to access Event Contact Information.

EVENT DETAILS

Primary Industry:
Restaurant Supply
Other Industries:
Associations: Trade / Professional, Business, Food / Beverage, Grocery / C Store, Hospitality, Restaurant Supply
Audience:
Industry Professionals from Restaurants, Bars & Taverns, School Foodservice, Convenience Stores, Coffee Shops, Correctional Institutes, Caterers, Healthcare Facilities, Private Clubs, Bakeries, Delis & More
Notes:
Past Attendee Statistics:

52% Restaurant
20% Catering, Banquet, & Mobile
11% Institutional Cafeteria (including K-12 Schools and Colleges)
20% Bar/Lounge
11% Bakery & Pastry Arts
10% Clubs & Recreation
6% Hospital/Healthcare
4% Hotel/Motel/Resort
5% Coffee House
4% Deli, Grocery & C-Store
4% Takeout & Delivery

Buyers You Won't See Elsewhere
62% of attendees only visit ONE show each year - the Midwest Foodservice Expo

Visibility with top execs
70% of attendees were business owners, executives, chefs and management-level decision makers

Drawing from a wide region
2014 attendees came from 21 states including Wisconsin, Illinois, Iowa, Minnesota, Michigan, and beyond.

Not the usual crowd
39% of attendees said 2014 was their first time at the Expo

Attendees by volume
55% of last year's attendees had an alcohol license

Variety in ownership
68% of attendees came from single store independent establishments
32% came from chain brands, franchises and establishments with multiple locations
Show Owner:
Wisconsin Restaurant Association (WRA)
Sponsorship: Yes

Exhibitor Information +

Booth Details:

Booth Size
Booth Cost
10' x 10' Customized
Starting at $2,075
Amenities
Electricity:
Yes - Unknown Price
Water:
n/a
Generator:
n/a
Marketing Vehicles Allowed:
Yes
Services
Yes
Show Owner
Wisconsin Restaurant Association (WRA)
Show Manager
WRA

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2017: 2,575 Trade Shows
2018: 575 Trade Shows
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