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Mar 2017
Mar 2017


Wisconsin Center 400 W. Wisconsin Avenue Milwaukee , Wisconsin 53203
Tel: (414) 908-6000
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2017 Midwest Foodservice Expo


Event Overview:

Where You Belong.

Find new products, innovative ideas and connect with fellow foodservice professionals at this unique business event - it’s where our industry calls home.

An Event for ALL of Foodservice
Midwest Foodservice Expo is a leading regional event that unites thousands of food and beverage professionals under one roof to do business and have fun.

Who Attends?

The Midwest Foodservice Expo is a trade only event that is not open to the general public. Attendees should be directly involved in the foodservice and hospitality industry, working in customer service, food preparation or managerial roles. Businesses from every corner of the industry are invited, including restaurants, bars, caterers, bakeries, school cafeterias, hospitals, hotels, coffee shops, grocery stores, c-stores and more. No one under age 16 (including infants and toddlers) will be admitted into the exhibit hall.

Exhibitor Information:

The Midwest Foodservice Expo is where professionals from all corners of the industry come to find the products and services that will define the next year. It's where they go to connect. It's everything foodservice. It's all in one place. It's where you need to be.

Where you’ll meet the right buyers
Delivers key Midwest decision makers from every corner of foodservice and hospitality for face-to-face

Nothing is more powerful than a handshake
Meeting buyers at our Expo is a cost-effective alternative to drop-in calls. Expo attendees come to you,
ready to talk business.

Harness the power to build your business. Exhibit at the Expo.

About WRA:

In existence since 1933, the Wisconsin Restaurant Association is a not-for-profit trade association dedicated to supporting the foodservice industry.

WRA membership includes thousands of foodservice businesses representing virtually every size and style of establishment in the state. Restaurateur members include fine dining establishments, mom-and-pop supper clubs, small cafes, fast food outlets, corporate chain restaurants, institutional food service operations, catering businesses and hotel and motel food services, to name a few.   In addition to restaurateur and food service operators, WRA has hundreds of Supplier Associate Members that provide goods and services to the restaurant industry.

Past Attendee Statistics: 52% Restaurant 20% Catering, Banquet, & Mobile 11% Institutional Cafeteria (including K-12 Schools and Colleges) 20% Bar/Lounge 11% Bakery & Pastry Arts 10% Clubs & Recreation 6% Hospital/Healthcare 4% Hotel/Motel/Resort 5% Coffee House 4% Deli, Grocery & C-Store 4% Takeout & Delivery Buyers You Won't See Elsewhere 62% of attendees only visit ONE show each year - the Midwest Foodservice Expo Visibility with top execs 70% of attendees were business owners, executives, chefs and management-level decision makers Drawing from a wide region 2014 attendees came from 21 states including Wisconsin, Illinois, Iowa, Minnesota, Michigan, and beyond. Not the usual crowd 39% of attendees said 2014 was their first time at the Expo Attendees by volume 55% of last year's attendees had an alcohol license Variety in ownership 68% of attendees came from single store independent establishments 32% came from chain brands, franchises and establishments with multiple locations
Sponsorship Details:
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