Milwaukee , WI 53203 Location map
2017 Midwest Foodservice Expo
Where You Belong.
Find new products, innovative ideas and connect with fellow foodservice professionals at this unique business event - it’s where our industry calls home.
An Event for ALL of Foodservice
Midwest Foodservice Expo is a leading regional event that unites thousands of food and beverage professionals under one roof to do business and have fun.
The Midwest Foodservice Expo is a trade only event that is not open to the general public. Attendees should be directly involved in the foodservice and hospitality industry, working in customer service, food preparation or managerial roles. Businesses from every corner of the industry are invited, including restaurants, bars, caterers, bakeries, school cafeterias, hospitals, hotels, coffee shops, grocery stores, c-stores and more. No one under age 16 (including infants and toddlers) will be admitted into the exhibit hall.
The Midwest Foodservice Expo is where professionals from all corners of the industry come to find the products and services that will define the next year. It's where they go to connect. It's everything foodservice. It's all in one place. It's where you need to be.
Where you’ll meet the right buyers
Delivers key Midwest decision makers from every corner of foodservice and hospitality for face-to-face
Nothing is more powerful than a handshake
Meeting buyers at our Expo is a cost-effective alternative to drop-in calls. Expo attendees come to you,
ready to talk business.
Harness the power to build your business. Exhibit at the Expo.
In existence since 1933, the Wisconsin Restaurant Association is a not-for-profit trade association dedicated to supporting the foodservice industry.
WRA membership includes thousands of foodservice businesses representing virtually every size and style of establishment in the state. Restaurateur members include fine dining establishments, mom-and-pop supper clubs, small cafes, fast food outlets, corporate chain restaurants, institutional food service operations, catering businesses and hotel and motel food services, to name a few. In addition to restaurateur and food service operators, WRA has hundreds of Supplier Associate Members that provide goods and services to the restaurant industry.
Not sure if you want to exhibit at or attend the 2017 Midwest Foodservice Expo? See the panels below to get the information you need to make an informed decision.
WRA - Wisconsin Restaurant Association
2801 Fish Hatchery Road
Madison, WI 53713
(800) 589-3211 x246
Please See Event Exibitors Section
Past Attendee Statistics:
20% Catering, Banquet, & Mobile
11% Institutional Cafeteria (including K-12 Schools and Colleges)
11% Bakery & Pastry Arts
10% Clubs & Recreation
5% Coffee House
4% Deli, Grocery & C-Store
4% Takeout & Delivery
Buyers You Won't See Elsewhere
62% of attendees only visit ONE show each year - the Midwest Foodservice Expo
Visibility with top execs
70% of attendees were business owners, executives, chefs and management-level decision makers
Drawing from a wide region
2014 attendees came from 21 states including Wisconsin, Illinois, Iowa, Minnesota, Michigan, and beyond.
Not the usual crowd
39% of attendees said 2014 was their first time at the Expo
Attendees by volume
55% of last year's attendees had an alcohol license
Variety in ownership
68% of attendees came from single store independent establishments
32% came from chain brands, franchises and establishments with multiple locations
Wisconsin Restaurant Association (WRA)
Exhibitor Information +