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Event Overview:

The Must-Attend B2B Marketing & Sales Event Of 2017

Moving Messaging From Commodity To Competitive Advantage Across The Customer Lifecycle

Focus is the phrase of the day for B2B organizations. Whether they’re embracing an account-based-marketing approach, diving deeper into buyer personas, or simply shifting their focus from top of funnel activity to MQL stage prospects, today’s marketing and sales teams are zeroing in on the unique, high-impact strategies they need.

With four targeted tracks addressing all key areas of the revenue funnel, the B2B Content2Conversion Conference (now a part of B2B Marketing Exchange), provides the perfect forum to bring together cross-functional teams and enable customized learning paths for content strategy, marketing ops , demand gen, and product marketing professionals.

Attendee Information:

What You’ll Gain From #B2BMX

B2B Marketing Exchange brings together the top thought leaders and practitioners in both content, demand generation, and sales.

The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers.

Taking place early in the calendar year, #B2BMX provides you with a playbook to optimize your 2017 marketing plans, empowering you to:

Test drive the latest tools and apps to create interactive content
Plan your content calendar
Optimize your database to reach more prospects within your target audience
Measure the effectiveness of your campaigns
Get an inside look at award-winning B2B content programs from current and past Killer Content Award winners
Blueprints for impacting revenue in later stages of the sales funnel with lead acceleration and sales enablement programs that increase conversion and close rates

There may be many networking opportunities at the 2017 B2B Marketing Exchange (B2BMX) / B2B Content2Conversion Conference (B2B C2C). Find out more in the event details below.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 02/20/2017 - 02/22/2017
Classification: B2B
Primary Industry: Marketing
Other Industries: Business, Marketing
Estimated Attendance: 850
Cost to Attend:
Audience: B2B Marketing Professionals
Venue: Fairmont Scottsdale Princess
Venue Phone: (480) 585-4848
Venue Type: Indoor - Hotel
Official Conference Hotel:Fairmont Scottsdale Princess
Conference Hotel URL:
Sponsorship: Yes
Sponsorship Details:

Booth Size Booth Cost   Available Amenities
Sponsorship Opportunities Available Please Contact B2BMX for Additional Information   Electricity: n/a
  Water: n/a
  Generator: n/a
  Marketing Vehicles Allowed: Call
Other Booth Sizes Available: n/a

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