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Event Overview:

World Dairy Expo is the international dairy meeting place, a five day event showcasing the finest in dairy genetics and the newest technologies available to the dairy industry. We look forward to hosting the dairy industry in Madison, Wisconsin!

Attendee Information:

World Dairy Expo is where the dairy industry meets.  No other dairy event in the world compares. Designed for dairy producers and industry partners World Dairy Expo is a showcase for elite dairy cattle, cutting edge research and modern technologies.

Join us as one of the 77,000+ dairy industry enthusiasts who make the trip to World Dairy Expo in Madison, Wisconsin. It is truly the international meeting place for the dairy industry. Make plans now to attend.

World Dairy Expo's 850+ company trade show is an opportunity for producers to see cutting edge technology and the latest dairy equipment. It’s an opportunity to talk one-on-one with leading researchers, technical experts and national sales representatives from around the world and see the latest technology for the dairy industry. Expo's strictly dairy focused trade show is the largest of its kind and it is all designed around helping today's producers become more profitable.

Exhibitor Information:

The world’s dairy industry comes together once a year to exchange ideas, make new contacts and see the latest technology the dairy industry has to offer. Your company can be a part of this global forum by exhibiting at World Dairy Expo.

If you are in the dairy business, you need to be in Madison, Wisconsin, USA for World Dairy Expo. Expo is the world’s only event focused strictly on the dairy industry, offering the most elite combination of commercial exhibits and dairy cattle in the world. You’ll find the most modern dairy equipment and the latest dairy technology and innovations from over 850 top companies from more than 28 countries. You’ll see North America’s top dairy cattle compete in seven breed shows for the coveted title of World Dairy Expo’s Supreme Champion. Coupled with Expo Seminars, Virtual Farm Tours and youth education, these elements combine to create an event that has led the industry for 47 years, making it the international meeting place for the dairy industry.

Whether you are a regional company looking to expand or a worldwide corpora-tion, World Dairy Expo is an unparalleled opportunity to market your products to dairy producers from around the globe.

Not sure if you want to exhibit at or attend the 2016 World Dairy Expo? See the panels below to get the information you need to make an informed decision.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 10/04/2016 - 10/08/2016
Conference/Event Hours: Opens at 7:30am daily
Expo/Exhibit Dates: 10/04/2016 - 10/08/2016
Expo/Exhibit Hours: 9am-5pm daily
Classification: Consumer
Primary Industry: Agriculture
Other Industries: Agriculture, Agriculture - Horticulture, Local Shows & Fairs, Miscellaneous
Estimated Attendance: 77,000
Cost to Attend: Ages 12 & over, $10 Daily, $30 Season
Audience: Open to the Public
Notes: Based on 2014 show data:

54% of producers
spend two or more days
at World Dairy Expo.

22% of attendees are
between the ages of 18
and 24.

45% of dairy
producers have attended
Expo every year for at
least the past 5 years.
12% attended 4 times
14 % attended 3 times
14% attended twice
15% attended Expo
for the first time in 2014

84% of attendees
plan to see the trade show
at World Dairy Expo.

3,248 registered
international visitors from
94 countries registered at
Venue: Alliant Energy Center
Venue Phone: (608) 267-3976
Venue Type: Indoor - Convention Center
Official Conference Hotel:Hotel List:
Conference Hotel URL:
Number of Exhibitors:875
Exhibit Floorplan:Click Here
Show Owner:World Dairy Expo
Show Manager:World Dairy Expo
Sponsorship: Yes
Sponsorship Details: Are you looking to reach dairy producers and key industry people from around the world? Tell them about your product, service or message through a sponsorship or advertising opportunity with World Dairy Expo.

Booth Size Booth Cost   Available Amenities
10' x 10' Arena Building indoor $1,610   Electricity: Yes - Unknown Price
8' x 10' Coliseum $1,610   Water: n/a
Outside Trade Mall Space - up tp 20' x 30' $1,610 (larger spaces available at $2 per sq. ft.)   Generator: n/a
10' x 10' New Holland Trade Center $1,270   Marketing Vehicles Allowed: Call
Other Booth Sizes Available: Yes

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