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Event Overview:

Where You Belong.

Find new products, innovative ideas and connect with fellow foodservice professionals at this unique business event - it’s where our industry calls home.

An Event for ALL of Foodservice
Midwest Foodservice Expo is a leading regional event that unites thousands of food and beverage professionals under one roof to do business and have fun.

Who Attends?

The Midwest Foodservice Expo is a trade only event that is not open to the general public. Attendees should be directly involved in the foodservice and hospitality industry, working in customer service, food preparation or managerial roles. Businesses from every corner of the industry are invited, including restaurants, bars, caterers, bakeries, school cafeterias, hospitals, hotels, coffee shops, grocery stores, c-stores and more. No one under age 16 (including infants and toddlers) will be admitted into the exhibit hall.

Exhibitor Information:

The Midwest Foodservice Expo is where professionals from all corners of the industry come to find the products and services that will define the next year. It's where they go to connect. It's everything foodservice. It's all in one place. It's where you need to be.

Where you’ll meet the right buyers
Delivers key Midwest decision makers from every corner of foodservice and hospitality for face-to-face

Nothing is more powerful than a handshake
Meeting buyers at our Expo is a cost-effective alternative to drop-in calls. Expo attendees come to you,
ready to talk business.

Harness the power to build your business. Exhibit at the Expo.

About WRA:

In existence since 1933, the Wisconsin Restaurant Association is a not-for-profit trade association dedicated to supporting the foodservice industry.

WRA membership includes thousands of foodservice businesses representing virtually every size and style of establishment in the state. Restaurateur members include fine dining establishments, mom-and-pop supper clubs, small cafes, fast food outlets, corporate chain restaurants, institutional food service operations, catering businesses and hotel and motel food services, to name a few.   In addition to restaurateur and food service operators, WRA has hundreds of Supplier Associate Members that provide goods and services to the restaurant industry.

There may be many networking opportunities at the 2016 Midwest Foodservice Expo. Find out more in the event details below.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 03/07/2016 - 03/09/2016
Expo/Exhibit Dates: 03/07/2016 - 03/09/2016
Expo/Exhibit Hours: Mon. 11am - 5pm; Tue. 10am - 5pm; Wed. 10am - 3pm
Classification: B2B
Primary Industry: Restaurant Supply
Other Industries: Associations: Trade / Professional, Business, Food / Beverage, Grocery / C Store, Hospitality, Restaurant Supply
Estimated Attendance: 7,500
Cost to Attend:
Audience: Industry Professionals from Restaurants, Bars & Taverns, School Foodservice, Convenience Stores, Coffee Shops, Correctional Institutes, Caterers, Healthcare Facilities, Private Clubs, Bakeries, Delis & More
Notes: Past Attendee Statistics:

52% Restaurant
20% Catering, Banquet, & Mobile
11% Institutional Cafeteria (including K-12 Schools and Colleges)
20% Bar/Lounge
11% Bakery & Pastry Arts
10% Clubs & Recreation
6% Hospital/Healthcare
4% Hotel/Motel/Resort
5% Coffee House
4% Deli, Grocery & C-Store
4% Takeout & Delivery

Buyers You Won't See Elsewhere
62% of attendees only visit ONE show each year - the Midwest Foodservice Expo

Visibility with top execs
70% of attendees were business owners, executives, chefs and management-level decision makers

Drawing from a wide region
2014 attendees came from 21 states including Wisconsin, Illinois, Iowa, Minnesota, Michigan, and beyond.

Not the usual crowd
39% of attendees said 2014 was their first time at the Expo

Attendees by volume
55% of last year's attendees had an alcohol license

Variety in ownership
68% of attendees came from single store independent establishments
32% came from chain brands, franchises and establishments with multiple locations
Venue: Wisconsin Center
Venue Phone: (414) 908-6000
Venue Type: Indoor - Convention Center
Number of Exhibitors:275
Exhibit Floorplan:Click Here
Show Owner:Wisconsin Restaurant Association (WRA)
Show Manager:WRA
Prospectus PDF:Download Exhibitor Prospectus PDF
Sponsorship: Yes
Sponsorship Details: Provide value to your prospective customers while getting additional exposure. Contact us to create your unique opportunity!

Booth Size Booth Cost   Available Amenities
WRA Member $20.75 per sq. ft.   Electricity: Yes - Unknown Price
Non Member $21.75 per sq. ft.   Water: n/a
Corner Additional $200   Generator: n/a
  Marketing Vehicles Allowed: Yes
Other Booth Sizes Available: Yes

Advance Networking

How do I show up here?

Personal Notes

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2016 Exhibitor List:



Dawn Faris, CEM
Vice President Exposition & Business Development
Questions on: Overall event, Registration and Sponsorships

Ryan Pettersen
Supplier Services Specialist
Questions on: Exhibitor services

Amy Nitschke
Expo Projects Manager
Questions on: Group Meetings, Tabletop Design Competition and Featured Products

Brenda Toler
Business Development Manager
Questions on: Exhibit sales

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2016 Midwest Foodservice Expo

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