It's Happening Here
Join us at the industry's annual gateway to innovations, creativity and connections – you'll see more in one place, at one time, than you will all year.
Come see what's new for your business at the Midwest Foodservice Expo!
An Event for ALL of Foodservice
Midwest Foodservice Expo (formerly Wisconsin Restaurant Expo) is a leading regional event that unites thousands of food and beverage professionals under one roof to do business and have fun.
Exhibit hall with 1000’s of new products
Seminars offer expert advice and practical solutions
Exciting demos present today’s hottest trends
Cool events provide fresh inspiration to last all year
Harness the power to build your business - Attend the Expo.
The Midwest Foodservice Expo is where professionals from all corners of the industry come to find the products and services that will define the next year. It's where they go to connect. It's everything foodservice. It's all in one place. It's where you need to be.
Where you’ll meet the right buyers
Delivers key Midwest decision makers from every corner of foodservice and hospitality for face-to-face
Nothing is more powerful than a handshake
Meeting buyers at our Expo is a cost-effective alternative to drop-in calls. Expo attendees come to you,
ready to talk business.
Harness the power to build your business.
Exhibit at the Expo.
In existence since 1933, the Wisconsin Restaurant Association is a not-for-profit trade association dedicated to supporting the foodservice industry.
WRA membership includes thousands of foodservice businesses representing virtually every size and style of establishment in the state. Restaurateur members include fine dining establishments, mom-and-pop supper clubs, small cafes, fast food outlets, corporate chain restaurants, institutional food service operations, catering businesses and hotel and motel food services, to name a few. In addition to restaurateur and food service operators, WRA has hundreds of Supplier Associate Members that provide goods and services to the restaurant industry.