Milwaukee , WI 53203 Location map
2015 Midwest Foodservice Expo
It's Happening Here
Join us at the industry's annual gateway to innovations, creativity and connections – you'll see more in one place, at one time, than you will all year.
Come see what's new for your business at the Midwest Foodservice Expo!
An Event for ALL of Foodservice
Midwest Foodservice Expo (formerly Wisconsin Restaurant Expo) is a leading regional event that unites thousands of food and beverage professionals under one roof to do business and have fun.
Exhibit hall with 1000’s of new products
Seminars offer expert advice and practical solutions
Exciting demos present today’s hottest trends
Cool events provide fresh inspiration to last all year
Harness the power to build your business - Attend the Expo.
The Midwest Foodservice Expo is where professionals from all corners of the industry come to find the products and services that will define the next year. It's where they go to connect. It's everything foodservice. It's all in one place. It's where you need to be.
Where you’ll meet the right buyers
Delivers key Midwest decision makers from every corner of foodservice and hospitality for face-to-face
Nothing is more powerful than a handshake
Meeting buyers at our Expo is a cost-effective alternative to drop-in calls. Expo attendees come to you,
ready to talk business.
Harness the power to build your business.
Exhibit at the Expo.
In existence since 1933, the Wisconsin Restaurant Association is a not-for-profit trade association dedicated to supporting the foodservice industry.
WRA membership includes thousands of foodservice businesses representing virtually every size and style of establishment in the state. Restaurateur members include fine dining establishments, mom-and-pop supper clubs, small cafes, fast food outlets, corporate chain restaurants, institutional food service operations, catering businesses and hotel and motel food services, to name a few. In addition to restaurateur and food service operators, WRA has hundreds of Supplier Associate Members that provide goods and services to the restaurant industry.
If the 2015 Midwest Foodservice Expo is important to your business, act now and make the appropriate connections. See the contact information below.
WRA - Wisconsin Restaurant Association
2801 Fish Hatchery Road
Madison, WI 53713
(800) 589-3211 x246
Please See Event Exibitors Section
20% Catering, Banquet, & Mobile
11% Institutional Cafeteria (including K-12 Schools and Colleges)
11% Bakery & Pastry Arts
10% Clubs & Recreation
5% Coffee House
4% Deli, Grocery & C-Store
4% Takeout & Delivery
Buyers You Won't See Elsewhere
62% of attendees only visit ONE show each year - the Midwest Foodservice Expo
Visibility with top execs
70% of attendees were business owners, executives, chefs and management-level decision makers
Drawing from a wide region
2014 attendees came from 21 states including Wisconsin, Illinois, Iowa, Minnesota, Michigan, and beyond.
Not the usual crowd
39% of attendees said 2014 was their first time at the Expo
Attendees by volume
55% of last year's attendees had an alcohol license
Variety in ownership
68% of attendees came from single store independent establishments
32% came from chain brands, franchises and establishments with multiple locations
Wisconsin Restaurant Association (WRA)
Exhibitor Information +