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Event Overview:

It's Happening Here

Join us at the industry's annual gateway to innovations, creativity and connections – you'll see more in one place, at one time, than you will all year.

Come see what's new for your business at the Midwest Foodservice Expo!

An Event for ALL of Foodservice

Midwest Foodservice Expo (formerly Wisconsin Restaurant Expo) is a leading regional event that unites thousands of food and beverage professionals under one roof to do business and have fun.

Exhibit hall with 1000’s of new products
Seminars offer expert advice and practical solutions
Exciting demos present today’s hottest trends
Cool events provide fresh inspiration to last all year

Harness the power to build your business - Attend the Expo.

Exhibitor Information:

The Midwest Foodservice Expo is where professionals from all corners of the industry come to find the products and services that will define the next year. It's where they go to connect. It's everything foodservice. It's all in one place. It's where you need to be.

Where you’ll meet the right buyers
Delivers key Midwest decision makers from every corner of foodservice and hospitality for face-to-face

Nothing is more powerful than a handshake
Meeting buyers at our Expo is a cost-effective alternative to drop-in calls. Expo attendees come to you,
ready to talk business.

Harness the power to build your business.
Exhibit at the Expo.

About WRA:

In existence since 1933, the Wisconsin Restaurant Association is a not-for-profit trade association dedicated to supporting the foodservice industry.

WRA membership includes thousands of foodservice businesses representing virtually every size and style of establishment in the state. Restaurateur members include fine dining establishments, mom-and-pop supper clubs, small cafes, fast food outlets, corporate chain restaurants, institutional food service operations, catering businesses and hotel and motel food services, to name a few.   In addition to restaurateur and food service operators, WRA has hundreds of Supplier Associate Members that provide goods and services to the restaurant industry.

If the 2015 Midwest Foodservice Expo is important to your business, act now and make the appropriate connections. See the contact information below.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 03/09/2015 - 03/11/2015
Expo/Exhibit Dates: 03/09/2015 - 03/11/2015
Expo/Exhibit Hours: Mon. 11am - 5pm; Tue. 10am - 5pm; Wed. 10am - 3pm
First Move-In Date: 03/07/2015
Classification: B2B
Primary Industry: Restaurant Supply
Other Industries: Associations: Trade / Professional, Business, Food / Beverage, Grocery / C Store, Hospitality, Restaurant Supply
Estimated Attendance: 7,500
Cost to Attend:
Audience: Industry Professionals from Restaurants, Bars & Taverns, School Foodservice, Convenience Stores, Coffee Shops, Correctional Institutes, Caterers, Healthcare Facilities, Private Clubs, Bakeries, Delis & More
Notes: Attendee Statistics:

52% Restaurant
20% Catering, Banquet, & Mobile
11% Institutional Cafeteria (including K-12 Schools and Colleges)
20% Bar/Lounge
11% Bakery & Pastry Arts
10% Clubs & Recreation
6% Hospital/Healthcare
4% Hotel/Motel/Resort
5% Coffee House
4% Deli, Grocery & C-Store
4% Takeout & Delivery

Buyers You Won't See Elsewhere
62% of attendees only visit ONE show each year - the Midwest Foodservice Expo

Visibility with top execs
70% of attendees were business owners, executives, chefs and management-level decision makers

Drawing from a wide region
2014 attendees came from 21 states including Wisconsin, Illinois, Iowa, Minnesota, Michigan, and beyond.

Not the usual crowd
39% of attendees said 2014 was their first time at the Expo

Attendees by volume
55% of last year's attendees had an alcohol license

Variety in ownership
68% of attendees came from single store independent establishments
32% came from chain brands, franchises and establishments with multiple locations
Venue: Wisconsin Center
Venue Phone: (414) 908-6001
Venue Type: Indoor - Convention Center
Official Conference Hotel:Hotel Information:
Conference Hotel URL:
Number of Exhibitors:250+
Exhibit Floorplan:Click Here
Show Owner:Wisconsin Restaurant Association (WRA)
Show Manager:WRA
Exhibitor Prospectus:Click Here
Sponsorship: Yes

Booth Size Booth Cost   Available Amenities
WRA Member $20.20 per sq. ft.   Electricity: Yes - Unknown Price
Non Member $21.20 per sq. ft.   Water: n/a
Corner Additional $200   Generator: n/a
  Marketing Vehicles Allowed: Yes
Other Booth Sizes Available: n/a

Advance Networking

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Personal Notes

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2015 Exhibitor List:


Exhibit Contacts:

Dawn Faris, CEM, VP Exposition and Business Development
Ext. 246

Ryan Pettersen, Supplier Services Specialist
Ext. 238

Amy Nitschke, Business Development & Exhibit Sales Coordinator
Ext. 245

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2015 Midwest Foodservice Expo

exhibitor lists