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A leading regional event for professionals from every corner of foodservice and hospitality.

Exhibit hall with 1000’s of new products
Seminars offer expert advice and practical solutions
Exciting demos present today’s hottest trends
Cool events provide fresh inspiration to last all year

Harness the power to build your business - Attend the Expo.


An Event for ALL of Foodservice

Midwest Foodservice Expo (formerly Wisconsin Restaurant Expo) is a leading regional event that unites thousands of food and beverage professionals under one roof to do business and have fun.

New name, expanded focus

The Midwest Foodservice Expo branding coincides with our commitment to expand our focus in all food, beverage and hospitality markets.

The Midwest Foodservice Expo is the largest and most exciting regional event in the Midwest!


Midwest Foodservice Expo (formerly Wisconsin Restaurant Expo) is a leading regional event that unites thousands of food and beverage professionals with foodservice suppliers under one roof to do business.

New name, expanded focus
The Midwest Foodservice Expo branding coincides with our commitment to further attendance growth and
expand our focus in all foodservice markets.

Where you’ll meet the right buyers
Delivers key Midwest decision makers from every corner of foodservice and hospitality for face-to-face

Nothing is more powerful than a handshake
Meeting buyers at our Expo is a cost-effective alternative to drop-in calls. Expo attendees come to you,
ready to talk business.

Harness the power to build your business.
Exhibit at the Expo.

About WRA

In existence since 1933, the Wisconsin Restaurant Association is a not-for-profit trade association dedicated to supporting the foodservice industry.

WRA membership includes thousands of foodservice businesses representing virtually every size and style of establishment in the state. Restaurateur members include fine dining establishments, mom-and-pop supper clubs, small cafes, fast food outlets, corporate chain restaurants, institutional food service operations, catering businesses and hotel and motel food services, to name a few.   In addition to restaurateur and food service operators, WRA has hundreds of Supplier Associate Members that provide goods and services to the restaurant industry.

There may be many networking opportunities at the 2014 Midwest Foodservice Expo (Previously Wisconsin Restaurant Expo). Find out more in the event details below.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 03/10/2014 - 03/12/2014
Expo/Exhibit Dates: 03/10/2014 - 03/12/2014
Expo/Exhibit Hours: Mon. 11am - 5pm; Tue. 10am - 5pm; Wed. 10am - 3pm
First Move-In Date: 03/08/2014
Classification: B2B
Primary Industry: Restaurant Supply
Other Industries: Associations: Trade / Professional, Business, Food / Beverage, Hospitality, Restaurant Supply
Estimated Attendance: 7,500
Audience: Industry Professionals from Restaurants, Bars & Taverns, School Foodservice, Convenience Stores, Coffee Shops, Correctional Institutes, Caterers, Healthcare Facilities, Private Clubs, Bakeries, Delis & More
Notes: Attendee Statistics:

49% Restaurant
18% Catering, Banquet, & Mobile
15% Institutional Cafeteria (including K-12 Schools and Colleges)
19% Bar/Lounge
9% Bakery & Pastry Arts
10% Clubs & Recreation
5% Hospital/Healthcare
5% Hotel/Motel/Resort
4% Coffee House
3% Deli, Grocery & C-Store

60% of attendees reported our expo was the ONLY show they attended.

Not the usual crowd - 40% of attendees said 2013 was their first time at the Expo.

70% of attendees were business owners, executives, chefs and highly-placed managers.

57% of last yearâ€TMs attendees had an alcohol license
Venue: Wisconsin Center
Venue Phone: (414) 908-6001
Venue Type: Indoor - Convention Center
Official Conference Hotel:Hyatt Regency Milwaukee
Conference Hotel URL:
Number of Exhibitors:Appx. 200 Exhibitors (Previous Year)
Exhibit Floorplan:Click Here
Show Owner:Wisconsin Restaurant Association
Show Manager:Wisconsin Restaurant Association
Exhibitor Prospectus:Click Here
Sponsorship: Yes

Booth Size Booth Cost   Available Amenities
WRA Member $19.70 per sq. ft.   Electricity: Yes - Unknown Price
Non Member $20.70 per sq. ft.   Water: n/a
Corner Additional $200   Generator: n/a
  Marketing Vehicles Allowed: Yes
Other Booth Sizes Available: n/a

Advance Networking

How do I show up here?

Personal Notes

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2014 Exhibitor List:


Exhibit Contacts:

Dawn Faris, CEM, VP Exposition and Business Development
Ext. 246

Ryan Pettersen, Supplier Services Specialist
Ext. 238

Amy Nitschke, Business Development & Exhibit Sales Coordinator
Ext. 245

Brenda Toler, Business Development & Special Projects Coordinator
Ext. 239

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2014 Midwest Foodservice Expo (Previously Wisconsin Restaurant Expo)

exhibitor lists