The ANA Media Leadership Conference presented by Google will bring together senior-level industry stakeholders from clients, agencies, media companies, researchers, and more. The media industry’s annual kick-off event, formerly the ANA TV & Everything Video Forum, will provide attendees insights and best practices on holistic, channel neutral approaches to media.
Learn how cutting-edge marketers are innovating by using both traditional and newer media to elevate their brands in imaginative ways, forging tighter bonds with customers, and driving results. We’ll cover top industry issues including programmatic buying, trading desks, social TV, content marketing, native advertising, media transparency, mobile, and more! And because this is an ANA event, the client-side perspective will be front and center.
About The ANA:
Founded in 1910, the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA's membership includes more than 500 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers.