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World Dairy Expo is the international dairy meeting place, a five day event showcasing the finest in dairy genetics and the newest technologies available to the dairy industry. We look forward to hosting the dairy industry in Madison, Wisconsin this October!


World Dairy Expo is where the dairy industry meets.  No other dairy event in the world compares. Designed for dairy producers and industry partners World Dairy Expo is a showcase for elite dairy cattle, cutting edge research and modern technologies.

As a visitor you might choose to tour the huge commercial exhibit display area or watch the virtual farm tours to gather ideas for your operation. Or you might relax with the Coliseum crowd to see the dairy cattle exhibitors compete for coveted awards or get caught up in the lively bidding at one of the breed sales to purchase top genetics. Some families like to attend to observe the latest fitting and showing techniques to implement at home. Other producers and family members might compete in the World Forage Analysis Superbowl, Champion Dairy Products Contest, Youth Fitting/Showmanship Contest and 4-H/Post-Secondary or Intercollegiate Dairy Cattle Judging Contests as well as the FFA Dairy Judging events. And don’t forget to stop at the Purple Cow Gift Shop to buy a dairy souvenir for those at home before you leave the show. There are plenty of activities at World Dairy Expo for your family members and friends.

Join us as one of the 65,000+ dairy industry enthusiasts who make the trip to World Dairy Expo in Madison, Wisconsin. It is truly the international meeting place for the dairy industry. Make plans now to attend the 2013 event, October 1-5.

World Dairy Expo's 850+ company trade show is an opportunity for producers to see cutting edge technology and the latest dairy equipment. It’s an opportunity to talk one-on-one with leading researchers, technical experts and national sales representatives from around the world and see the latest technology for the dairy industry. Expo's strictly dairy focused trade show is the largest of its kind and it is all designed around helping today's producers become more profitable.

Commercial exhibits are located on-grounds in five main exhibit areas: Coliseum, Exhibition Hall, Arena Building, New Holland Trade Center and the Outdoor Trade Mall.


The world’s dairy industry comes together once a year to exchange ideas, make new contacts and see the latest technology the dairy industry has to offer. Your company can be a part of this global forum by exhibiting at World Dairy Expo.

If you are in the dairy business, you need to be in Madison, Wisconsin, USA October 1 through 5, 2013 for World Dairy Expo. Expo is the world’s only event focused strictly on the dairy industry, offering the most elite combination of commercial exhibits and dairy cattle in the world. You’ll find the most modern dairy equipment and the latest dairy technology and innovations from over 850 top companies from more than 28 countries. You’ll see North America’s top dairy cattle compete in seven breed shows for the coveted title of World Dairy Expo’s Supreme Champion. Coupled with Expo Seminars, Virtual Farm Tours and youth education, these elements combine to create an event that has led the industry for 47 years, making it the international meeting place for the dairy industry.

Whether you are a regional company looking to expand or a worldwide corpora-tion, World Dairy Expo is an unparalleled opportunity to market your products to dairy producers from around the globe.

Contact the event managers listed below for more information about how you can participate at the 2013 World Dairy Expo.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 10/01/2013 - 10/05/2013
Expo/Exhibit Dates: 10/01/2013 - 10/05/2013
Expo/Exhibit Hours: Tue. - Sat. 9am - 5pm
First Move-In Date: 09/28/2013
Classification: Consumer
Primary Industry: Agriculture
Other Industries: Agriculture, Agriculture - Horticulture, Local Shows & Fairs, Miscellaneous
Estimated Attendance: 72,000
Audience: Open to the Public
Notes: 2012 Attendee Statistics:

55% of producers spend two or more days at World Dairy Expo.

27% of attendees are
between the ages of 18
and 24.

47% of dairy producers have attended Expo every year for at
least the past 5 years.
â¢9 % attended 4 times
â¢14 % attended 3 times
â¢15% attended twice
â¢15% attended Expo for the first time in 2012

89% of attendees plan to see the trade show at World Dairy Expo.

2,950 registered international visitors from 95 countries registered at Expo.
Venue: Alliant Energy Center
Venue Phone: (608) 267-3976
Venue Type: Indoor - Other
Official Conference Hotel:Hotel Information:
Conference Hotel URL:
Number of Exhibitors:850+
Show Owner:World Dairy Expo
Show Manager:World Dairy Expo - Susan Orth
Exhibitor Prospectus:Click Here
Sponsorship: Yes
Sponsorship Details: World Dairy Expo helps you go beyond marketing your product in your booth to bring you to a whole new level of success. Expo sponsorships can be a unique way to show your support of the show while gaining invaluable exposure before, during and after the event.

Booth Size Booth Cost   Available Amenities
10' x 10' Arena Building - Indoor Space $1,520   Electricity: Yes - Unknown Price
8' x 10' Coliseum - Indoor Space $1,520   Water: n/a
Outdoor Trade Mall Space $1,520 - Up to 20' x 30'; $1.90 per sq. ft. - Larger Spaces   Generator: n/a
10' x 10' New Holland Trade Center $1,200   Marketing Vehicles Allowed: Yes
Other Booth Sizes Available: Yes

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