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The Heart O' Texas Fair & Rodeo, held at the Extraco Events Center in Waco is a 501(c)(3) non-profit organization. We operate year-round along side our over 500 active volunteers, fulfilling our mission to produce events for education, entertainment and agricultural experiences at the premier multi-use facility while giving back through youth scholarships and a positive economic impact to Central Texas.

In 2013, the Heart O' Texas Fair & Rodeo will celebrate its 61st Anniversary! Over the past 60 years the Fair & Rodeo has offered Central Texas a place to come and support the community while enjoying the sights, sounds and smells that make the Heart O' Texas Fair & Rodeo what it is!

The Music Zone is a fun new area outside the South end of the Coliseum where our main stage acts will perform. This area will be blocked off and will require an additional ticket.


Here is your chance to be associated with one of the largest events in Central Texas. Whether you want to join a committee, become a sponsor or sell your products we have something for you!   The Heart O' Texas Fair & Rodeo, held at the Extraco Events Center in Waco is a 501(c)(3) non-profit organization.

With more than 200,000 Fairgoers each year, the Heart O' Texas Fair & Rodeo is a prime location to feature your tasty treats, innovative products and to establish brand awareness to the Waco community and beyond.

Wild West Market Place
The Wild West Market Place is an indoor shopping area located in the center of the Fairgrounds next to the Extraco Creative Arts building and the Carnival. It is easily accessible and a great place to take a break with the family to do some shopping. The range of products and services is endless and the traffic is continuously flowing through the 28,000 square ft building, which only allows for the best 140 exhibits. Hours open during the week: 4 - 10 p.m.; Weekends: 12 noon - 11 p.m.

Extraco Coliseum Concourse
Extraco Coliseum - home to one of the Nation’s top rodeos, the concourse holds around 10 vendors. Perfect for the vendor wanting a vendor space but needing less hours than the Wild West Market Place. The concourse hours are in conjunction with the rodeo daily. Hours open during the week: 6 - 10 p.m.; Weekends: Vary

Outdoor Exhibits
The Outdoor Exhibits are strategically dispersed across the Fairgrounds, adjacent to popular features including the Hot Spot Stage and the Carnival. High traffic will allow for maximum exposure for your products. Outdoor Exhibits can accommodate larger display areas with few limitations to booth size.

Food Vendors
Each Food Vendor is carefully selected. Presentation and appearance are very important and only the highest quality booths with exceptional food products are selected. Due to the economics of supply and demand, limits to the number of Food Vendors have to be made to allow only 3 Vendors per food item. All food vendors will be on a token only payment plan. Token machines will be located throughout the outdoor/food exhibits for easy access to fairgoers. Tokens will be collected each night from each vendor. Vendor space cost is $65/front ft. (paid upfront) or 20% total gross sales; whichever is greater.

Not sure if you want to exhibit at or attend the 2013 Heart O' Texas Fair & Rodeo? See the panels below to get the information you need to make an informed decision.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 10/04/2013 - 10/12/2013
Conference/Event Hours: *Please See Attendance Notes*
Classification: Consumer
Primary Industry: Miscellaneous
Other Industries: Local Shows & Fairs, Miscellaneous
Estimated Attendance: 200,000
Audience: Open to the Public
Notes: Friday, October 4th open from 4 p.m. - Midnight
Saturday, October 5th open from 12 noon - Midnight
Sunday, October 6th open from 12 noon - 11 p.m.
Monday, October 7th open from 2 p.m. - 11 p.m.
Tuesday, October 8th open from 4 p.m. - 11 p.m.
Wednesday, October 9th open from 4 p.m. - 11 p.m.
Thursday, October 10th open from 4 p.m. - 11 p.m.
Friday, October 11th open from 4 p.m. - Midnight
Saturday, October 12th open from 12 noon - Midnight
Venue: Extraco Events Center
Venue Phone: (254) 776-1660
Venue Type: Indoor - Other
Show Owner:Heart O' Texas Fair & Rodeo
Show Manager:Heart O' Texas Fair & Rodeo
Sponsorship: Yes

Booth Size Booth Cost   Available Amenities
10' x 10' Line - Inside $400   Electricity: Yes - Unknown Price
10' x 10' Corner - Inside $500   Water: n/a
10' x 20' Line - Inside $650   Generator: n/a
Outdoor $65.00 per front ft.   Marketing Vehicles Allowed: Yes
Other Booth Sizes Available: Yes

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Sponsorship Contacts:

(254) 776-1660

Devin Mejia
Senior Division Manager
EXT 278

Patrice Martin

Coordinator, Sponsorship Development
EXT 277

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2013 Heart O' Texas Fair & Rodeo

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