Menu
×
×

Sign Up

Your Profile will be reviewed by Admin
TODAY :
EVENT DATES
Oct 2017
MoTuWeThFrSaSu
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
EXHIBITION HALL DATES
Oct 2017
MoTuWeThFrSaSu
      1
2345678
9101112131415
16171819202122
23242526272829
3031     

Venue

Pennsylvania Convention Center 1101 Arch Street Philadelphia , Pennsylvania 19107
Tel: (800) 428-9000
Website
Google Map

11th Annual Digital Pharma East

800 0

Overview

Event Overview:

The Digital Pharma Team invites you to download the extensive brochure, agenda and content to judge for yourself how the 11th Annual Digital Pharma East can help you and more than 800 of your industry peers overcome these key challenges to realize the potential of digital health for the future of your business:

Optimize your speed and flexibility: The order of magnitude differential in product life cycles:
Bridging the gap between “pharma speed” and “digital speed”
Overcoming roadblocks in converting ideas to actionable solutions
Shifting your mindset - learn about pharma competencies and processes geared to risk minimization at expense of speed and flexibility

Create an adaptive company culture: It is vital you account for the absence of the “fail fast" mentality that exists in startups and other sectors by:
Determining how to reach those difficult but necessary stepping stones to success
Assessing risk-aversion bottlenecks limiting operational effectiveness
Emphasize execution, execution, execution: Learn how to balance speed, relevance, demands and utility
Success depends upon rapid, iterative development and testing with real-world feedback - developing a disruptive approach

We look forward to seeing you at our new home in Philadelphia!

Agenda

Oct 3   
8:00AM

Registration and Morning Coffee for Disruptive Technologies Day Participants

8:45AM

Co-Chairmen’s Opening Remarks

9:00AM

Case Study Driving Social, Mobile and Innovation Disruption in a Slow-Moving Industry

TRACY YEDLIN, Social, Mobile, Innovation Team Lead, Customer Engagement and Marketing Innovation Team, TAKEDA PHARMACEUTICALS 

9:30AM

How Do You Feel?: Overcoming the Emotional Limitations of Technology

RYAN JORDAN, Senior Vice President, Creative Director, IMRE 
BRENDA MCCALL, Associate Director, Respiratory Marketing, NORTH AMERICA ASTRAZENECA 

10:00AM

DTD KEYNOTE Migrating Fitness to Wellness: Population Health Wearables for Early Breast Cancer Detection

ROB ROYEA, CEO, CYRCADIA HEALTH 

10:30AM

Morning Networking and Refreshment Break

11:00AM

Case Study Zen and the Art of Crowdsourcing: How Pfizer Leads Innovation by Using Crowd Power

BRYAN COHEN, Digital Platform Lead – Promotional Operations, Sales, and Marketing, Worldwide Innovation Fellow, PFIZER, INC. 

11:30AM

Applying Virtual Reality to Drive Empathy

NATALIA MANCUSO, Senior Product Manager, REGENERON 
BRENT SCHOLZ, Vice President of Creative, INTOUCH SOLUTIONS 

12:00PM

DTD KEYNOTE Rebeca Bechily Social Intelligence: Driving Social and More – 30 Ideas in 30 Minutes

REBECA BECHILY, Head of U.S. Consumer Marketing, Hemotology, SHIRE 

12:30PM

Attaching a Digital Concierge to Marketed Drug Packagings: The Next Big Thing in Patient Centricity?

CHRISTOPHE BUREAU, Vice President, Strategic Innovation, STEVANATO GROUP 

1:00PM

Networking Lunch for Disruptive Technologies Day Participants

2:00PM

Case Study Aligning Disruptive Innovation, Digital Health, Commercial and Customer Strategy, Presenting Artificial Intelligence: The First ChatBot in the Pharma Industry

ELISA CRISAFULLI, Digital Customer Engagement Associate Director, MSD ITALIA 

2:30PM

Everybody Lies. Finding the Truth With Digital

TANYA BHAVNANI, Marketing Director, DERMIRA 
JEFF ROHWER, Co-Founder and Strategy Lead, SENTIENT 

3:00PM

Case Study Content, Storytelling and Influencers: Embracing an Inevitable Shift

ELIZABETH HOFF, Director, R&D Content Development, StoryLab, ABBVIE 

3:30PM

Afternoon Networking and Refreshment Break

4:00PM

Panel Discussion Reality Reality – What Do We Need to Do to Pave the Way for VR/AI/Chatbots and the Like?

MODERATOR:

ZOE DUNN, Principal, HALE ADVISORS 

PANELISTS:

GLENN BUTCHER, Senior Director, Global Cystic Fibrosis Marketing, VERTEX PHARMACEUTICALS 
AMIT PHERWANI, Director, Digital Marketing, NOVO NORDISK 

4:30PM

The Gamification Playbook for Pharmaceutical Marketers

TOM KOTTLER, CEO, HEALTHPRIZE TECHNOLOGIES 
GABE ZICHERMANN, Gamification Expert, GAMIFICATION 

5:00PM

Case Study Digital Product Launch: Theory or Tactic?

QUANG PHAM, CEO, ESPERO PHARMACUETICALS 

5:30PM

Disruptive Technologies Day Networking Cocktail Reception Hosted By:

If you are interested in hosting this cocktail reception, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.

Oct 4   

7:30AM

Registration Opens, Continental Breakfast and Morning Coffee in Exhibition Hall

8:30AM

Co-Chairs' Opening Remarks and Event Welcome

RITESH PATEL, Chief Digital Officer, WPP HEALTH & WELLNESS 
JAMIE ROSATI, Executive Director, Digital Strategy and Enterprise Social Media Group, MERCK 

8:50AM

Pharma Keynote Session Innovation and Risk Taking in the Pharmaceutical World

DANIEL SEEWALD, Worldwide Innovation Leader, Senior Director, PFIZER, INC. 

9:20AM

Keynote Session Is Digital a Means to an End?

BHARAT TEWARIE, Chief Marketing Officer and Exective Vice President, UCB PHARMACEUTICALS 

9:50AM

Taking a Vision of Digital Health in Pharma's Future

JEFF ARNOLD, Chairman and CEO, SHARECARE 

10:20AM

Morning Networking and Refreshment Break

10:50AM

The Practical Guide to Driving Customer Engagement Transformation at Your Organization

11:20AM

Keynote Session Challenging Conventional Thinking

ELAINE O'HARA, Senior Vice President, Marketing and Sales, OTSUKA PHARMACEUTICALS AMERICA 

11:50AM

How to Effectively Reach Health Consumers on Mobile

ASHIK DESAI, Executive Vice President of Business Growth and Analytics, OUTCOME HEALTH 

12:20PM

DIGITAL PHARMA SERIES™ ANNUAL PLENARY PANEL DISCUSSION Digital Medicines and Therapeutics: How Can Pharma Generate Value From Health Solutions?

PANELISTS:

JASPER BEARD, Director of Marketing, Digital, VIIV HEALTHCARE 
OMAR CHANE, Principal, Pharmaceutical and Life Sciences Digital Transformation, PWC 
BOB CHIB, Head of Corporate Strategy and Innovation, Licensing and Alliances, ASTELLAS PHARMA 
DAN GANDOR, Head of Takeda Digital Accelerator – USA, TAKEDA PHARMACEUTICALS 

1:00PM

Networking Strolling Lunch in the Exhibition Hall

2:00PM

Pharma Keynote Session Leveraging Digital: Navigating Digital Trends and Technologies to Maximize Positive Outcomes for Patients

NICOLE MOWAD-NASSAR, Vice President and Head of U.S. Business Operations and External Partnerships, TAKEDA PHARMACEUTICALS 

2:20PM

Insights From a Year of Website Visitor Identification Data

DAVE REIM, Chief Product Officer, DMD 

2:50PM

Pharma Keynote Session Blurring the Lines Between Personal and Non-Personal Promotion

JOHN GALLO, Executive Director, Customer Strategy and Shared Services, SUNOVION PHARMACEUTICALS 

3:20PM

Uncovering New Opportunities for Programmatic in Healthcare

CHRIS NEUNER, SVP and GM of Digital Health Solutions, PULSEPOINT 

3:50PM

Afternoon Networking and Refreshment Break

4:20PM

Pharma Keynote Session Applying Digital From the Consumer Side of a Business to the Pharma Side of the Business – What Can Be Leveraged and Introduced

MEGHAN RIVERA, Vice President, Digital Marketing/Engagement, AMAG PHARMACEUTICALS 

4:50PM

How to Successfully Monetize Content Marketing

ROBIN KAMEN, Head of Content Marketing Advisory Services, NEWSCRED 

5:20PM

The Practical Guide to Driving Customer Engagement Transformation at Your Organization

JEFF GREENE, Senior Analyst and Multichannel Consultant, DRG DIGITAL - MANHATTAN RESEARCH 

5:50PM

Pharma Keynote Session Social Listening and ROI: Identifying the Nexus

JOSHUA PALAU, Senior Director Global Partnerships, JOHNSON & JOHNSON 

6:20PM

Main Conference Day 1 Networking Cocktail Reception Hosted By:

Oct 5   

Track A | HCP 

Track B | PATIENTS 

Track C | DATA SCIENCE & ANALYTICS 

Track D | INNOVATION 

Track E | MEDIA 

7:45AM

Morning Coffee in the Exhibition Hall

Morning Coffee in the Exhibition Hall

Morning Coffee in the Exhibition Hall

Morning Coffee in the Exhibition Hall

Morning Coffee in the Exhibition Hall

8:30AM

Chairman’s Opening Remarks

DR. THEODORE SEARCH, PHARM.D., Founder and CEO, SKIPTA 

Chairman’s Opening Remarks

JENNIFER MORMILE, Chief Industry Officer, CONDÉ NAST 

Chairman’s Opening Remarks

ELENA ALIKHACHKINA, Worldwide Head Analytics Technology, Strategic Insights and Data Solutions, JOHNSON & JOHNSON 

Chairman’s Opening Remarks

Senior Executive, ACQUIA

Chairman’s Opening Remarks

SEKEMA NEWTON-BYRD, Director, Health and Beauty, OATH 

8:40AM

Case Study HCP Websites - How Should We Evaluate Them?

MICHAEL ROWBOTHAM, Multichannel Marketing Director, PFIZER, INC. 

Case Study Taking on a Digital Medical Project That Assists in Instructional Design, Communicating With Various Stakeholders and Expands the Information for Potential Patients

ERIC LIN, PH.D., Health Scientist, ELI LILLY JAPAN K.K. 

Case Study Profiling the Use of Analytics for Both Front-End (Web) Analysis and CRM (Sales) Scoring

ERIK POOLE, Director, Digital Strategy and Products, ZOETIS 
MACKENZIE VIOLA, Associate Director, U.S. Marketing and Sales Digital Platforms, ZOETIS 

Case Study A Company Perspective: Digital Transformation at Bayer

JEFF RASP, Director, U.S. Consumer Marketing Strategy, BAYER HEALTHCARE 

Case Study Brand Reputation: The Power of Social Media

ILANA ROBBINS, Digital Strategist, Social Media Lead, BIOGEN 

9:10AM

The Doctor Won’t See You Now... She Is on Her Phone. How to Reach Doctors Where They Are (Smartphone) With What They Want (Compelling Content)

DR. JOSHUA LANDY, Chief Medical Officer, FIGURE 1 
ROBERT STEVENS, U.S. Head, Medical Affairs Innovation and Engagement Strategy, U.S. Clinical Development and Medical Affairs, NOVARTIS 

Marketing With Confidence: Tangible Measurements for Selecting the Best Approach to Your Social Strategy

DAWN LACALLADE, Chief of Social Strategy, Vice President of Account Services, LIVEWORLD 

Multichannel Marketing and Marketing Automation in the HCP New World

Senior Executive, CELGENE

SANJIV MODY, Founder and CEO, PIXACORE 

Session To Be Determined

FRANK LIN, Chief Technology Officer, DMD 

Examining the Latest Trends in Programmatic

9:40AM

Case Study It’s Time for a Rethink: How to Do CLM

NUVAN DASSANAIKE, Vice President — Head of Global Digital and Digital Innovation, MYLAN 

Case Study Using Social Media to Raise Awareness of Clinical Research – A Year Later Account

JOSEPH KIM, Senior Advisor, Clinical Innovation, ELI LILLY AND COMPANY 

Case Study To Tableau and Beyond - Storytelling With Multiple Analytics Solutions

CAROLYN CHU, IT Lead, Global Marketing Services Analytics, JOHNSON & JOHNSON 

An In-Depth Showcase of GSK Digital Trials and Innovation Projects

MICHELE CROUTHAMEL, Digital Platform Lead, GLAXOSMITHKLINE 

Case Study Better Media Management for a Dynamic Digital World

ROBERT GARGIULO, Marketing Director, MYLAN CONSUMER HEALTHCARE 

10:10AM

Morning Networking and Refreshment Break

Morning Networking and Refreshment Break

Morning Networking and Refreshment Break

Morning Networking and Refreshment Break

Morning Networking and Refreshment Break

10:40AM

What HPCs Want - An Under-the-Hood View on How to Glean Deep, Meaningful and Actionable Insights

DR. THEODORE SEARCH, PHARM.D., Founder and CEO, SKIPTA 

The Digital Difference: New Forms of Patient Engagement

JIM O’DONOGHUE, Vice President of Connected Health, S3 CONNECTED HEALTH 

IDO: Accelerating Time to Value and ROI

DAVID HEGARTY, Senior Director Digital Experience, EPSILON 

Global Challenges Of Modern Day Commercial Execution And The Need For Innovation

Microsoft, Managing Director of Health and Life Sciences and Indegene, EVP

How Behavioral Data Is Transforming Pharma Customer Engagement Through Media, and the Debut of the Pharma Mobile Index

JEFFREY D. ERB, President, HEALIX 

11:10AM

Case Study HCP Engagement and Customer Experience Management for the Modern World and Modern Customer

ALISON REICHERT, Director, Digital Strategy and Data Innovation, PFIZER, INC 

Case Study Keeping Up With Customer Expectations

AMANDA PHRANER, Senior Manager, Public Relations and Social Media, HORIZON PHARMACEUTICALS 

Case Study People-Based Engagements for Healthcare

UTENG CHEANG, Mobile Innovation Leader, Customer Experience and Innovation, ASTRAZENECA 

Case Study Digital Production Service in a Global Pharma Company

RAMIRO SOUTO, Director, IT Marketing and Sales Channel Engagement North America, BOEHRINGER INGELHEIM 

Milkshake Media: Jobs That Each Digital Medium Must Deliver in Order to Be Successful

JIM DELASH, Multichannel Marketing Director, GLAXOSMITHKLINE 

11:40AM

Five Key Physician Insights Pharma Needs to Know

The 10 Million Patient Focus Group: Insights From an Astrophysicist

We all trust the Internet. Health questions we previously asked friends, families, and doctors - are now asked and answered online. The internet acts as a barometer of public health attitudes and interests. What can we uncover about people’s healthcare needs? What formats of information about healthcare resonate best? What if you could understand how major world events impact health concerns? Could we predict the future of the public’s health? Learn how former astrophysicist turned data scientist Dr. Roberts at Verywell has studied the reading patterns of millions to derive insights into the changing health landscape.

DR. JONATHAN ROBERTS, Chief Innovation Officer, VERYWELL 

Using Data to Optimize HCP Campaigns

IRA HAIMOWITZ, VP, Product Strategy, CROSSIX 

Health Videos:  The Growing Consumer Appeal and Impact on Digital Pharma Choices

MICHAEL O’DONNELL, CEO, HEALTHINATION 

Panel Discussion From Insight to Action – What You Should Know BEFORE You Pull the Trigger on Trigger-Based Marketing

MODERATOR:

DR. SUSAN DORFMAN, Chief Commercial Officer, CMI/COMPAS 

PANELISTS:

JOSE FERRERIA, VP, CXM and Data Insights, CMI/COMPAS 
JOE GATTUSO, EVP, Director of Strategic Planning, SUDLER NETWORK 
DESTRY SULKES, M.D, Chief Data Officer, WPP HEALTH & WELLNESS 

12:10PM

CLOSING PANEL DISCUSSION: HCP Engagement of the Future: How Will Pharma Adapt?

PANELISTS:

FABRIZIO CARANCI, Channel Innovation Director, MERCK 
NATE GROSS, Co-Founder, DOXIMITY 
PETER JUSTASON, Director, Multichannel Marketing, PURDUE PHARMACEUTICALS 
ALVIN LIN, Director, Hematology Marketing, PHARMACYCLICS 
ISABEL SILVA, Global Oncology Digital Strategy and Solutions Director, NOVARTIS 

CLOSING PANEL DISCUSSION: Navigating the New World of Patient Engagement and Targeting: Taking Into Account Consumer Expectations and the Evolving Pharma Business Model

PANELISTS:

JOSH AXELROD, Regulatory Counsel, JAZZ PHARMA 
JON MICHAELI, Executive Vice President, Marketing and Business Development, MEDISAFE, USA 
ERIC PEACOCK, CEO, MYHEALTHTEAMS 

CLOSING PANEL DISCUSSION: The Growth of Data Science, Measurement and Analytics in Multichannel Digital Health: Examining the Changing Role of the Customer and the Different Touchpoints to Pharma

MODERATOR:

ELENA ALIKHACHKINA, Worldwide Head Analytics Technology, Strategic Insights and Data Solutions, JOHNSON & JOHNSON 

PANELISTS:

VANESSA BRAGANZA, Head of Global Multichannel Strategy and Operations, ABBVIE 
MIKE LUND, Vice President, Business Development, CONVERSANT 
KYLE PATEL, Head of U.S. Commercial Operations, PHARMIWEB SOLUTIONS 
SAI PUNJABI, Global Digital Marketing Capabilities and Operations Director, ALLERGAN 

CLOSING PANEL DISCUSSION:Harmonizing People, Process and Technology – the Secret Formula for Better Measurement and Better Results

MODERATOR:

MIKE DELLA PORTA, Vice President of Technology and Operations, BUTLER/TILL 

CLOSING PANEL DISCUSSION: The Promise of Programmatic for Healthcare Digital Buys

PANELISTS:

JACK HOGAN, Chief Technology Officer, LIFESCRIPT 
GLENN ROGINSKI, Director, Media and Connections - Pharmaceuticals/Medical Devices and Diagnostics, JOHNSON & JOHNSON 

12:50PM

Strolling Lunch in the Exhibition Hall

Strolling Lunch in the Exhibition Hall

Strolling Lunch in the Exhibition Hall

Strolling Lunch in the Exhibition Hall

Strolling Lunch in the Exhibition Hall

Oct 5   
2:00PM

PHYSICIAN TOWN HALL Targeting the Digital Physician: What Do Your Physician Customers Really Want? — Insights From Physician Leaders From Around the World

MODERATOR:

DR. KEVIN CAMPBELL, Cardiologist, Medical Expert, CBS NEWS & FOX NEWS

PANELISTS:

DR. SHEILA SAHNI, Interventional Cardiology Fellow, UCLA HEALTH

JOHN NOSTA, President, NOSTALABS, Member, GOOGLE HEALTHCARE ADVISORY BOARD

DEBORAH A. FISHER M.D., MHS, Associate Professor of Medicine, Division of Gastroenterology, DUKE UNIVERSITY, Associate Director, Gastroenterology Research, DUKE CLINICAL RESEARCH INSTITUTE, Director, Social and Digital Media, DUKE GI

2:30PM

Session Outline to Be Determined

Senior Executive, ZS ASSOCIATES

3:00PM

Pharma Keynote Session Content, Storytelling and Influencers – Embracing an Inevitable Shift

JAVIER BOIX, Senior Director, StoryLab, Corporate Communications, ABBVIE 
GULDEN MESARA, Vice President, Health and Commercial Communications, ABBVIE 

3:30PM

What’s the Real Measure of Effectiveness? Defining the Right Measurement Approach for Your Digital POC Marketing Tactics

SCOTT NESBITT, Chief Analytics Officer, PATIENTPOINT 
LINDA RUSCHAU, Chief Client Officer, PATIENTPOINT 

4:00PM

Afternoon Networking and Refreshment Break

4:30PM

Digital Commercial Transformation: Building Data Driven, Real-Time Marketing Capability to Anticipate Customer Needs

JEREMY PINCUS, Head of Global Marketing Services, GLAXOSMITHKLINE 
TED STITES, Executive Vice President, Customer Experience, MERKLE 

5:00PM

Leveraging Online Discussion Platforms for Optimal Stakeholder Engagement

LANCE HILL, CEO, WITHIN3 

5:30PM

Case Study From DTC to HCP, Reaching Those That Matter Most

JULIA EISMAN, Global Marketing Solutions, FACEBOOK 

6:00PM

Pharma Keynote Session Creating a Digital Workspace to Drive the Business

NICOLE ROJAS, Senior Director, Head of Digital Communications, SHIRE 

6:30PM

Closing Remarks From the Chairs and Close of Conference

RITESH PATEL, Chief Digital Officer, WPP HEALTH & WELLNESS 
JAMIE ROSATI, Executive Director, Digital Strategy and Enterprise Social Media Group, MERCK 

 

Oct 6   
8:15AM

Morning Coffee and Registration for Forum Participants

9:00AM

Opening Comments and Welcome Address From the Chair

SHWEN GWEE, Head of Digital Strategy, Global Clinical Operations, BIOGEN, USA 

9:20AM

Case Study Driving Brand Transformation in a Patient-First Age: How EMD Serono Unlocked the Emotional Journey of Fertility Patients

CARRIE O’DELL, Senior Manager, Market Insights, EMD SERONO 
STEVE REEVES, Director Social Intelligence, DRG DIGITAL - MANHATTAN RESEARCH 

9:50AM

Case Study Gilead Sciences’ First Week of Service

ASHLEY BOELENS, Public Affairs Manager, Social Media, GILEAD SCIENCES 

10:20AM

Case Study Lilly TrialGuide and Buzzfeed: A Novel Approach to Engaging Millennials to Improve Clinical Trial Awareness

KELLY MCKEE, Director, Clinical Innovation, ELI LILLY 

10:50AM

Morning Networking Break

11:20AM

Case Study Stop Trying to Be Innovative!

SHWEN GWEE, Head of Digital Strategy, Global Clinical Operations, BIOGEN, USA 

11:50AM

TECHNOLOGY SHOWCASE 

MIKE MARETT, Founder, CONFIDEO 

12:20PM

TECHNOLOGY SHOWCASE Session Outline to Be Determined

12:50PM

Working and Networking Luncheon With 10-Minute "Pitch Presentations" From Startups and Digital Innovators

2:00PM

Chairperson’s Notes and Forum Day Roundup Evaluation of Lessons Learned

2:05PM

Close of Conference

Photos +

Videos +

RELATED EVENTS +

MORE events +

Display Makers +