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Using Technology And Design To Attract Trade Show Visitors

Trade shows are a great way to expand your client base, gain exposure for your business or promote a product. When it comes to maximizing the benefits of any trade show appearance, your booth design can be the difference between having a constant crowd and getting lost in the crowd surrounding your competition. By incorporating innovative marketing strategies and engaging the customer, these designs and technologies offer ways to raise the bar for your trade show booths.

Interactive Displays and Visitor Engagement

Interactive elements are one of the easiest ways to make an impression and draw potential customers toward your booth. Including test samples or functional versions of your products if you are not selling direct from the booth can help with concept and prototype promotion. Anything that you can do to invoke a sensory experience will help seal your place in the minds of any participants as well. From incorporating scents or unique textures to directing attention using lighting systems or proximity-based sound equipment, making a booth feel dynamic and unique is a key to visitor engagement.

Cutting Edge and Affordable Booth Technologies

Video and touch screen displays also add a level of interaction to any show as well. One of the newest technologies to help create customer interaction is interactive tabletops. Interactive tabletops incorporate touch screens, video playback or interactive lighting to create interaction between those around the table. These tables can interact based on touch, sound and a variety of other options. Most units are self-contained for increased durability as well as easy set up, disassembly and transport. From playing a simple game using business cards on the surface of the table to displaying product information for each booth visitor and capturing contact information, these offer easy ways to connect and promote your brand.

Another innovative technology that is seeing increased use at trade shows is near field communication. This technology uses identifying chips in smartphones and other devices to transmit information or interact with other technologies. Uses include exchanging contact information, distributing promotional materials and more. All that is required for visitors is a compatible device. Simply place the device near a product or informational display, videos, additional information, samples or product-related downloads can be initiated for increased interaction. Innovative uses include offering digital versions of the booth for browsing outside the trade show, incorporating NFC technology into daily giveaways, offering exclusive promotions using NFC and NFC-activated displays and exhibits.

Branding Trends and Tools

When a visitor has thousands of options and limited time, you have just seconds to capture their attention. Visual branding elements are a great way to do this. From large moving banners to complete table wraps and custom booth designs, integrating your brand seamlessly into your booth is essential. Using bold text, high-contrast colors and a clean design provides high visibility and prevents your booth from getting lost in the sights, sounds and chaos of surrounding booths. 

All-in one-booth kits are a great way to accomplish this goal on nearly any budget. Designed to deploy in just a few steps, these booths are often simple transportation, set up and store. From simple enclosed tables to custom-designed faux storefronts and fantasy worlds, you can offer an experience that is optimized in every way to increase conversions, promote interaction and leave a lasting impression on any visitor.

 

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EventsInAmerica.com is a comprehensive directory of trade shows, conferences, meetings and conventions in the USA and Canada. Search for free to find extensive details on thousands of upcoming shows. Add your event at no charge to get higher visibility, promotional value and leads from potential exhibitors and attendees. Click here to see an example of an event listing on EventsInAmerica.com.

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