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Trade Show Networking Can Help Your Business Expand and Grow Market Share

Ashley Andrews

Networking is one of the most important things you can do to build your brand recognition and your customer base. You will meet people who can provide you with needed capital, and even provide supplies and materials to build up your supply chain. There are a number of ways to use networking to give your business a boost, and gain a greater share of the market in which it operates.  

The following information will help you better understand the role networking plays in the creation, maintenance and expansion of your company.

Tradeshows form the basis for many networking plans

If you’re running a niche business, such as an auto manufacturer or juice box company, it’s a great idea to attend trade shows, exhibitions, and niche meetings. These events give you a twofold advantage. First, you’re able to take advantage of opportunities by setting up a table (or booth), which presents your company’s products and services to other attendees. Second, you’ll benefit from walking around, making connections, and connecting with similar niche businesses.

You’ll need someone to man your booth while you’re away. At any networking event, it’s imperative to make the rounds and examine what other tables have to offer. Carry business cards, greet strangers, and make those connections. If you’re understaffed, look for temporary staffing solutions that can connect you with talented marketers or business people, who are registered for short-term or on-going opportunities. Talent agencies staff temporary employees that specialize in running exhibits and demos.

Making Connections

Making introductions can be an awkward and daunting task, but it’s the only way to get what you want from a networking event. Here are some tips to help you build connections through quality introductions:

  • Come up with a one-sentence introduction, or elevator pitch (it’s called an elevator pitch because of its length; it should be over in the length of time it takes to ride an elevator from one floor to another). Development Crossroads recommends taking the time to “craft a one-sentence networking introduction, and try it out at your next networking event.”
  • Use a shared experience to create common ground. If you’re in the same business, this shouldn’t be difficult. If not, put out your feelers and find something to connect about.
  • Focus on your expertise, and don’t deviate from what you do. You’re an industry specialist, so tell people about that. Share client stories, business anecdotes, and experiment with what works.

Gather Identifying Info and Stay Organized

Attempt to acquire the email address, company name, and cell phone number from all contacts. Place this information in a special binder, called your contact binder. These can be pocket-sized or larger.

Lots of people will attempt to make contact with you, as well. They’ll put out feelers, and assess how your business could benefit theirs. Look for situations that are mutually beneficial, and avoid any attempt to oversell you items and services you cannot afford.

By attending trade shows, marketing events, and even job fairs you are meeting new people who are capable of supplying products for your business, offering sourcing of those supplies and raw materials, and/or partnering with you to increase your customer base. All-in-all, these are the benefits of a networking event, and good reasons to attend. 

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A/V
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Epic Displays
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The TradeShow Network Marketing Group
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ACI Design

Catering
Dick's Last Resort San Antonio

Computer & Technology Rentals
Event Technology Rentals

Educational Content Development
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Entertainers
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St. John's University
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Origin Event Planning
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Panvista
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Event Management Software
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Expo Inc.

Event Media
EMC Events, a division of EMC Outdoor
Conferences i/o

Event Webcasting
Performedia
Digitell Inc.

Experiential & Event Marketing Agencies
Watson Productions
EMC Events, a division of EMC Outdoor

Hotels & Conference Facilities
Renaissance Palm Springs Hotel
Four Points by Sheraton Manhattan Midtown West
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Independent Sales Representation
RepHunter, Inc

Language Translation Services
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List Building / Data Conversion
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Logistics and Transportation
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A Ride In Luxury, Inc

Marketing Services
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Models and Talent
Kathy Bernard, Speaker and LinkedIn/Career Expert

Photography Services
Visual Storyteller

Premium Items/Giveaways
Sweet Wrappings

Professional and Motivational Speakers
Kathy Bernard, Speaker and LinkedIn/Career Expert
David Morey - Speaker/Author/Strategist and Performer
Jason Kiesau
Claire Pickens, CVPM
Jim Nowakowski
Kathy Gruver, PhD
John Mattone-Global, Inc.
Dave Davlin
Tom Koulopoulos
The Not Old Better Show

Public Relations Agencies
ThePRFreelancer, Inc.

Seminar Organizers/Producers
Federal Business Council, Inc.
John Mattone-Global, Inc.

Technology
Panvista
Expo Inc.
AP Live

Trade Show Booth Traffic Builders
Corporate Dimensions LTD
Octametro
Sweet Wrappings

Transportation
A Ride In Luxury, Inc

Travel Services
Book Your Trip

Venues
Dick's Last Resort San Antonio

Video Production
Mainstream Media, LLC
AP Live

Virtual Event Management
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Digitell Inc.