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Trade Show Marketing By The Numbers

Here are some interesting stats gathered through market research that reinforce why the power of social media marketing is a powerful tool for improving sales and trade show marketing results.

  • 88% of attendees have not been seen a member of your company’s sales staff in the preceding 12 months.
  • Seven out of ten attendees plan to buy one or more products
  • 76% asked for quotes and 26% signed purchase orders (average from all shows)
  • 72% of show visitors say the show influenced their buying decision
  • 87% of attendees will share some of the information obtained at an exhibition
  • 64% of attendees tell at least six other people about the event
  • 58% attend only the show in which you are exhibiting
  • 40% are first time attendees
  • It costs 22% less to contact a potential buyer at a show than it does through traditional field sales calls
  • 54% of exhibitors do not set objectives, and a much larger percentage have no formal process to either measure objectives or report about what happened at their events

If you have taken the steps to use social media to connect with people, develop relationships, and generate buzz for your trade show via social media, you can dramatically increase the amount of "warm leads" visiting your booth and increase the odds of closing a sale on the show floor. Learn more on how to maximize your social impact at your next trade show.

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EventsInAmerica.com is a comprehensive directory of tradeshows, conferences, meetings and conventions in the USA and Canada. Search for free to find extensive details on thousands of upcoming shows. Add your event at no charge to get higher visibility, promotional value and leads from potential exhibitors and attendees. Click here to see an example of an event listing on EventsInAmerica.com. Add your Partner page to our list of trusted industry suppliers and venue operators. Add your Event Planner page to our list of trusted event and meeting planners. 


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Preferred Partners
Consider these Preferred Partners for your events:

A/V
SmartSource Rentals
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Armodilo Display Solutions
AMP Audio Visual

Book Celebrity Talent
Book Celebrity Talent and Speakers

Booth and Exhibit Designers
Nimlok
Signworld America
BuildASign.com
3DA Display
Epic Displays
Diper Exhibitions
ACI Design
The TradeShow Network Marketing Group
Watson Productions
Octametro
Infinity Exhibits
EZ Backdrops, Inc

Catering
Dick's Last Resort San Antonio

Computer & Technology Rentals
SmartSource Rentals

Educational Content Development
Jason Kiesau

Entertainers
All Things Speaking
Dave Davlin
The Not Old Better Show

Event & Meeting Planners
Corporate Dimensions LTD

Event Analytics
Bear Analytics

Event Labor
AF Services, Inc.

Event Management Software
Conferences i/o
Expo Inc.
Poken
ShowGo Software
ConfPlus

Event Media
EMC Events, a division of EMC Outdoor
BossTab.com
Conferences i/o

Event & Meeting Planners
American Conference Marketing
Origin Event Planning
Liz King Events
Plan Ahead Events Nashville South

Event Webcasting
Digitell Inc.
Performedia

Experiential & Event Marketing Agencies
Watson Productions
EMC Events, a division of EMC Outdoor
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com

Furniture Rentals
Diper Exhibitions

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Hilton Orange County / Costa Mesa
Marriott Plaza San Antonio
Renaissance Portsmouth-Norfolk Waterfront Hotel
Hilton St. Petersburg Bayfront
Crowne Plaza Atlanta Perimeter at Ravinia
Hilton Fort Worth
Hilton Boston Back Bay
Hilton Minneapolis / St. Paul Airport Mall of America
Sugar Land Marriott Town Square
The Westin Princeton at Forrestal Village
Sheraton Indianapolis City Centre Hotel
Four Points by Sheraton Manhattan Midtown West
Renaissance Palm Springs Hotel

Independent Sales Representation
RepHunter, Inc

Language Translation Services
International Simultaneous Interpreters

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Bear Analytics

Marketing Services
Jim Nowakowski

Photography Services
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com
Khaaliq Thomas Photography

Premium Items/Giveaways
Sweet Wrappings

Printing Services
BuildASign.com

Professional and Motivational Speakers
Kathy Gruver, PhD
Enes Smith Presents - The Body Language of Like
Book Celebrity Talent and Speakers
The Not Old Better Show
Dave Davlin
All Things Speaking
The Productivity Experts
Jim Nowakowski
SpeakerMatch - The World's Largest Speakers Bureau
David Morey - Speaker/Author/Strategist and Performer
Jason Kiesau
John Mattone-Global, Inc.

Public Relations Agencies
ThePRFreelancer, Inc.

Security Services
AF Services, Inc.

Seminar Organizers/Producers
John Mattone-Global, Inc.

Technology
Poken
Expo Inc.
ConfPlus

Trade Show Booth Traffic Builders
Octametro
Sweet Wrappings
Corporate Dimensions LTD

Travel Services
Book Your Trip

Venues
Dick's Last Resort San Antonio

Video Production
AMP Audio Visual

Virtual Event Management
Digitell Inc.