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Trade Show Marketing By The Numbers

Here are some interesting stats gathered through market research that reinforce why the power of social media marketing is a powerful tool for improving sales and trade show marketing results.

  • 88% of attendees have not been seen a member of your company’s sales staff in the preceding 12 months.
  • Seven out of ten attendees plan to buy one or more products
  • 76% asked for quotes and 26% signed purchase orders (average from all shows)
  • 72% of show visitors say the show influenced their buying decision
  • 87% of attendees will share some of the information obtained at an exhibition
  • 64% of attendees tell at least six other people about the event
  • 58% attend only the show in which you are exhibiting
  • 40% are first time attendees
  • It costs 22% less to contact a potential buyer at a show than it does through traditional field sales calls
  • 54% of exhibitors do not set objectives, and a much larger percentage have no formal process to either measure objectives or report about what happened at their events

If you have taken the steps to use social media to connect with people, develop relationships, and generate buzz for your trade show via social media, you can dramatically increase the amount of "warm leads" visiting your booth and increase the odds of closing a sale on the show floor. Learn more on how to maximize your social impact at your next trade show.

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EventsInAmerica.com is a comprehensive directory of tradeshows, conferences, meetings and conventions in the USA and Canada. Search for free to find extensive details on thousands of upcoming shows. Add your event at no charge to get higher visibility, promotional value and leads from potential exhibitors and attendees. Click here to see an example of an event listing on EventsInAmerica.com. Add your Partner page to our list of trusted industry suppliers and venue operators. Add your Event Planner page to our list of trusted event and meeting planners. 


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Preferred Partners
Consider these Preferred Partners for your events:

A/V
BossTab.com
AMP Audio Visual
Armodilo Display Solutions
SmartSource Rentals

Apparel and Promotional Products
Circular Blu

Book Celebrity Talent
Book Celebrity Talent and Speakers

Booth and Exhibit Designers
Watson Productions
EZ Backdrops, Inc
The TradeShow Network Marketing Group
3DA Display
Octametro
Epic Displays
ACI Design
Infinity Exhibits
Signworld America

Catering
Dick's Last Resort San Antonio

Computer & Technology Rentals
SmartSource Rentals

Educational Content Development
Jason Kiesau
Claire Pickens, CVPM

Entertainers
The Not Old Better Show
Dave Davlin

Event & Meeting Planners
Federal Business Council, Inc.
Corporate Dimensions LTD

Event Analytics
Bear Analytics

Event Labor
AF Services, Inc.

Event Management Software
Expo Inc.
Conferences i/o
ConfPlus
ShowGo Software
Poken

Event Media
Conferences i/o
BossTab.com
EMC Events, a division of EMC Outdoor

Event & Meeting Planners
Origin Event Planning
American Conference Marketing
Events & Incentives Solutions

Event Webcasting
Performedia
Digitell Inc.

Experiential & Event Marketing Agencies
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com
Watson Productions
EMC Events, a division of EMC Outdoor

Hotels & Conference Facilities
Sheraton Indianapolis City Centre Hotel
Hilton Minneapolis / St. Paul Airport Mall of America
Hilton Orange County / Costa Mesa
Four Points by Sheraton Manhattan Midtown West
Crowne Plaza Atlanta Perimeter at Ravinia
The Westin Princeton at Forrestal Village
Renaissance Palm Springs Hotel
Renaissance Portsmouth-Norfolk Waterfront Hotel
Hilton Fort Worth
Hilton St. Petersburg Bayfront
Sugar Land Marriott Town Square
Hilton Boston Back Bay
Marriott Plaza San Antonio

Independent Sales Representation
RepHunter, Inc

Language Translation Services
International Simultaneous Interpreters

List Building / Data Conversion
Bear Analytics

Marketing Services
Jim Nowakowski

Photography Services
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com
Khaaliq Thomas Photography

Premium Items/Giveaways
Sweet Wrappings

Professional and Motivational Speakers
David Morey - Speaker/Author/Strategist and Performer
The Not Old Better Show
Book Celebrity Talent and Speakers
Kathy Gruver, PhD
John Mattone-Global, Inc.
Jason Kiesau
Dave Davlin
Enes Smith Presents - The Body Language of Like
Jim Nowakowski
Claire Pickens, CVPM
The Productivity Experts

Public Relations Agencies
ThePRFreelancer, Inc.

Security Services
AF Services, Inc.

Seminar Organizers/Producers
Federal Business Council, Inc.
John Mattone-Global, Inc.

Technology
Poken
ConfPlus
Expo Inc.

Trade Show Booth Traffic Builders
Octametro
Corporate Dimensions LTD
Sweet Wrappings

Travel Services
Book Your Trip

Venues
Dick's Last Resort San Antonio

Video Production
AMP Audio Visual

Virtual Event Management
Digitell Inc.