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Trade Show Marketing By The Numbers

Here are some interesting stats gathered through market research that reinforce why the power of social media marketing is a powerful tool for improving sales and trade show marketing results.

  • 88% of attendees have not been seen a member of your company’s sales staff in the preceding 12 months.
  • Seven out of ten attendees plan to buy one or more products
  • 76% asked for quotes and 26% signed purchase orders (average from all shows)
  • 72% of show visitors say the show influenced their buying decision
  • 87% of attendees will share some of the information obtained at an exhibition
  • 64% of attendees tell at least six other people about the event
  • 58% attend only the show in which you are exhibiting
  • 40% are first time attendees
  • It costs 22% less to contact a potential buyer at a show than it does through traditional field sales calls
  • 54% of exhibitors do not set objectives, and a much larger percentage have no formal process to either measure objectives or report about what happened at their events

If you have taken the steps to use social media to connect with people, develop relationships, and generate buzz for your trade show via social media, you can dramatically increase the amount of "warm leads" visiting your booth and increase the odds of closing a sale on the show floor. Learn more on how to maximize your social impact at your next trade show.

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EventsInAmerica.com is a comprehensive directory of tradeshows, conferences, meetings and conventions in the USA and Canada. Search for free to find extensive details on thousands of upcoming shows. Add your event at no charge to get higher visibility, promotional value and leads from potential exhibitors and attendees. Click here to see an example of an event listing on EventsInAmerica.com. Add your Partner page to our list of trusted industry suppliers and venue operators. Add your Event Planner page to our list of trusted event and meeting planners. 


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A/V
Armodilo Display Solutions
AMP Audio Visual

Apparel and Promotional Products
Circular Blu

Book Celebrity Talent
Book Celebrity Talent and Speakers

Booth and Exhibit Designers
Watson Productions
Grapevine Visual Concepts
3DA Display
Infinity Exhibits
EZ Backdrops, Inc
ACI Design
Epic Displays
The TradeShow Network Marketing Group
Octametro

Catering
Dick's Last Resort San Antonio

Educational Content Development
Jason Kiesau
Claire Pickens, CVPM

Entertainers
The Not Old Better Show
Dave Davlin

Event & Meeting Planners
St. John's University
National Trade Productions, Inc.
Corporate Dimensions LTD
Federal Business Council, Inc.
Events & Incentives Solutions
Origin Event Planning
American Conference Marketing

Event Analytics
Bear Analytics

Event Labor
AF Services, Inc.

Event Management Software
Expo Inc.
Poken
Conferences i/o

Event Media
Conferences i/o
EMC Events, a division of EMC Outdoor

Event Webcasting
Digitell Inc.
Performedia

Experiential & Event Marketing Agencies
EMC Events, a division of EMC Outdoor
Watson Productions
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com

Hotels & Conference Facilities
St. John's University
Renaissance Portsmouth-Norfolk Waterfront Hotel
Hilton St. Petersburg Bayfront
Four Points by Sheraton Manhattan Midtown West
Marriott Plaza San Antonio
Hilton Fort Worth
Hilton Minneapolis / St. Paul Airport Mall of America
Crowne Plaza Atlanta Perimeter at Ravinia
The Westin Princeton at Forrestal Village
Hilton Orange County / Costa Mesa
Sugar Land Marriott Town Square
Sheraton Indianapolis City Centre Hotel
Renaissance Palm Springs Hotel
Hilton Boston Back Bay

Independent Sales Representation
RepHunter, Inc

Language Translation Services
International Simultaneous Interpreters

List Building / Data Conversion
Bear Analytics

Marketing Services
Jim Nowakowski

Models and Talent
Kathy Bernard, Speaker and LinkedIn/Career Expert

Photography Services
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com
Khaaliq Thomas Photography

Premium Items/Giveaways
Sweet Wrappings

Professional and Motivational Speakers
Kathy Bernard, Speaker and LinkedIn/Career Expert
Dave Davlin
Jim Nowakowski
David Morey - Speaker/Author/Strategist and Performer
The Productivity Experts
Jason Kiesau
The Not Old Better Show
Kathy Gruver, PhD
Book Celebrity Talent and Speakers
John Mattone-Global, Inc.
Enes Smith Presents - The Body Language of Like
Claire Pickens, CVPM

Public Relations Agencies
ThePRFreelancer, Inc.

Security Services
AF Services, Inc.

Seminar Organizers/Producers
Federal Business Council, Inc.
John Mattone-Global, Inc.

Technology
Expo Inc.
Poken

Trade Show Booth Traffic Builders
Corporate Dimensions LTD
Sweet Wrappings
Octametro

Travel Services
Book Your Trip

Venues
Dick's Last Resort San Antonio

Video Production
AMP Audio Visual

Virtual Event Management
Digitell Inc.