America's Top Tradeshow Directory | Events In America
Facebook Linked In Twitter Videos

Industry Expertise

Share your ideas here about events and the events business.

If you're a thought-leader in the events industry – or you simply want to provide your point of view – you can share your knowledge on Events In America (EIA) by self-publishing articles, stories, ideas, images and blogs. We welcome all relevant content. If you'd like to publish, click the button below to begin the process. There is no cost for publishing your content. You may also upload a photo of yourself or of an event to illustrate a point.

Submit an Article

Share This Article


Views: 5016

Tips For Coordinating Your Event Schedule

Many businesses develop customer relationships at trade shows. The face-to-face aspect of a trade show exhibit can build rapport and trust with clients. However, the logistics of exhibiting at a trade show can be challenging and expensive. If logistics are not handled correctly, your exhibit materials and equipment may be delayed or lost. 

Consider these tips for your next event:

Thinking about the process

Once you decide to attend a trade show, think about the process. You’ll need to decide exactly how your exhibit area will look. All items will need to be shipped to the event location. Someone will need to ensure that everything is set up before the trade show starts.

Your sales and marketing staff will staff the exhibit. They will need details on the event location, dates and times. Finally, someone will need to pack up and ship your exhibit items back to your company. Rather than plan all of this on your own, you may consider hiring a logistics company.

Choosing a logistics company

Ask the logistics vendor for references. Speaking with a reference is a great way to evaluate a business. Ask the reference how their trade show was handled. Would they use the same firm again?

Ask the logistics business if they offer advanced warehousing. This feature allows you to ship trade show items to the event location and store them. Some logistics firms have warehouses around the country. They can store your event items near the event site. Advanced warehousing helps ensure that your event equipment arrives at the venue on time.

Using an account coordinator

Most logistics firms will provide an account coordinator to help manage your event. Trade show advisor points out that your sales and marketing staff needs to focus on promotion. You don’t want your sales staff to spend time on logistics. Many businesses shift the logistics responsibility to an account coordinator.  

Here are some of the details that an account coordinator can address:

·  Shipping: Schedule the date and time for your exhibit items to be shipped. Ensure that the items are carefully handled. Fragile items can be packed with padding. Your exhibit items also need to be labeled correctly. The coordinator will fill out the shipping paperwork early. One copy will go with the items being shipped, while the coordinator retains a separate copy.

·  Storage: Once the items arrive, they need to be securely stored until the event starts.

·  Set-up: The coordinator can find your exhibit location and set up the exhibit for you.

·  Tear down: A coordinator will pack up your exhibit after the show. They will ensure that the shipment is properly labeled. The firm will track the shipment of your goods back to your office.

Using an exhibit at a trade show is a great way to build relationships with customers and prospects. Consider hiring a logistics company to make sure your trade show exhibit is a success.

 

 

Share This Article

Article Image 1
Preferred Partners
Consider these Preferred Partners for your events:

A/V
Armodilo Display Solutions
SmartSource Rentals
AMP Audio Visual
BossTab.com

Apparel and Promotional Products
Circular Blu

Book Celebrity Talent
Book Celebrity Talent and Speakers

Booth and Exhibit Designers
Epic Displays
EZ Backdrops, Inc
ACI Design
Infinity Exhibits
The TradeShow Network Marketing Group
Watson Productions
3DA Display
Signworld America
Grapevine Visual Concepts
Octametro

Catering
Dick's Last Resort San Antonio

Computer & Technology Rentals
SmartSource Rentals

Educational Content Development
Claire Pickens, CVPM
Jason Kiesau

Entertainers
The Not Old Better Show
Dave Davlin

Event & Meeting Planners
Federal Business Council, Inc.
National Trade Productions, Inc.
Corporate Dimensions LTD
Events & Incentives Solutions
Origin Event Planning
American Conference Marketing

Event Analytics
Bear Analytics

Event Labor
AF Services, Inc.

Event Management Software
ShowGo Software
Expo Inc.
Poken
ConfPlus
Conferences i/o

Event Media
EMC Events, a division of EMC Outdoor
BossTab.com
Conferences i/o

Event Webcasting
Digitell Inc.
Performedia

Experiential & Event Marketing Agencies
Watson Productions
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com
EMC Events, a division of EMC Outdoor

Hotels & Conference Facilities
Hilton Orange County / Costa Mesa
Sheraton Indianapolis City Centre Hotel
The Westin Princeton at Forrestal Village
Marriott Plaza San Antonio
Crowne Plaza Atlanta Perimeter at Ravinia
Hilton St. Petersburg Bayfront
Renaissance Portsmouth-Norfolk Waterfront Hotel
Renaissance Palm Springs Hotel
Hilton Boston Back Bay
Four Points by Sheraton Manhattan Midtown West
Sugar Land Marriott Town Square
Hilton Fort Worth
Hilton Minneapolis / St. Paul Airport Mall of America

Independent Sales Representation
RepHunter, Inc

Language Translation Services
International Simultaneous Interpreters

List Building / Data Conversion
Bear Analytics

Marketing Services
Jim Nowakowski

Models and Talent
Kathy Bernard, Speaker and LinkedIn/Career Expert

Photography Services
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com
Khaaliq Thomas Photography

Premium Items/Giveaways
Sweet Wrappings

Professional and Motivational Speakers
Enes Smith Presents - The Body Language of Like
The Not Old Better Show
Jason Kiesau
The Productivity Experts
Book Celebrity Talent and Speakers
Jim Nowakowski
John Mattone-Global, Inc.
Kathy Bernard, Speaker and LinkedIn/Career Expert
Kathy Gruver, PhD
Claire Pickens, CVPM
David Morey - Speaker/Author/Strategist and Performer
Dave Davlin

Public Relations Agencies
ThePRFreelancer, Inc.

Security Services
AF Services, Inc.

Seminar Organizers/Producers
Federal Business Council, Inc.
John Mattone-Global, Inc.

Technology
Expo Inc.
Poken
ConfPlus

Trade Show Booth Traffic Builders
Octametro
Corporate Dimensions LTD
Sweet Wrappings

Travel Services
Book Your Trip

Venues
Dick's Last Resort San Antonio

Video Production
AMP Audio Visual

Virtual Event Management
Digitell Inc.