America's Top Tradeshow Directory | Events In America
Facebook Linked In Twitter Videos

Industry Expertise

Share your ideas here about events and the events business.

If you're a thought-leader in the events industry – or you simply want to provide your point of view – you can share your knowledge on Events In America (EIA) by self-publishing articles, stories, ideas, images and blogs. We welcome all relevant content. If you'd like to publish, click the button below to begin the process. There is no cost for publishing your content. You may also upload a photo of yourself or of an event to illustrate a point.

Submit an Article

Share This Article


Views: 7075

The Best Way to Increase Booth Renewal

As an event organizer, your goal is to establish your events as the industry hub for knowledge and connections that the market players look forward to experiencing each year. To develop this status, or maintain it year after year, you must ensure that you’re locking in the support and presence of the influencers in your industry. The best way to renew these relationships for your next event is delivering them a profitable experience at your current show. This relies on registered attendees and the opportunity to direct them to their booths.

For some, this may be their first time exhibiting at a trade show, in which case they’re likely unsure how to draw traffic into their branded environments. For others who have exhibited at trade shows before, they may be looking for new ways to attract visitors and stand out on the expo floor. Help them accomplish these goals by offering advice on driving foot traffic to their booths. Sending out a newsletter, email, or information kit with with tips and tricks is an effective way to help exhibitors succeed and increase the amount booth renewals you see at the following event.

With this in mind, here a few ideas for you to include when creating your newsletter or information kit about how to drive attendance:

Pre-Show Marketing

Before attendees even arrive at the show, many have already researched and decided which exhibitors they’re sure to visit. This makes pre-show marketing essential to bringing attendees to your booth. One example of effective pre-show marketing is direct mail to pre-existing customers. Include a QR that links to online content and a call-to-action to better engage the potential guest. Another example is to send emails that include videos or other creative, eye-catching materials. Appointment booking before the show starts is another way to ensure attendance as well as being active on social media. As event organizers, it is important to promote your event on social media with event hashtags that exhibitors can also use to promote themselves.

Booth Atmosphere and Experience

It is your job as an event organizer to have a site floor plan that is open and comfortable for guests and exhibitors. As an exhibitor, an important part of drawing traffic into your booth is to have an interesting and inviting atmosphere and environment. Encourage exhibitors to wear bright attire and have a positive attitude to attract guests. An “experience,” such as a photo booth, virtual reality, or an interactive kiosk, engages attendees and increases their interest in the exhibitor’s product. Another great way for exhibitors to have an inviting atmosphere is to have complimentary WiFi that guests can access after a call-to-action such as signing up for a newsletter or email notification, seating for guests to relax, and a charging station.

Product Engagement

Ultimately, exhibitors are at your trade show are looking to generate leads and increase interest in their products or services. Offer opportunities for them to get creative in these endeavors! Encourage your exhibitors to host or sponsor guest speakers from their companies, or develop their own in-booth seminars to generate brand awareness and interest in their company. Product samples are another effective way to increase booth foot traffic and allow attendees to directly test and engage with the goods. Lastly, announcing a product launch at the show is an enticing strategy to spark interest in attendees and also draw in media covering news at the show. People are innately eager to be one of the first to know about the new and exciting releases, and exhibitors should be encouraged to fuel that fire.

In the end, as an event organizer, in order to renew more exhibitors and have a successful trade show, you must ensure that your exhibitors are getting the attention and foot traffic they’re paying for. Higher booth attendance and excited attendees leads to better ROI for exhibitors, larger event marketing budgets to renew for next year, and happy event organizers!

About Scanalytics

Scanalytics is among the top 10 fastest growing “Internet of Things” companies, measuring human behavior insights through intelligent floor sensors. The SoleSensor platform translates consumer foot traffic into actionable data through a dashboard interface for real-time and historical viewing of trends in physical spaces. Using the floor sensor technology, brands capture and analyze occupancy, traffic patterns and engagement times to increase conversions and improve ROI.

With over 40 million impressions to date, Scanalytics has deployed SoleSensors across the United States, Canada, Mexico, Europe and Southeast Asia. Learn more at: www.scanalyticsinc.com.

__________________________________________________________

EventsInAmerica.com is a comprehensive directory of tradeshows, conferences, meetings and conventions in the USA and Canada. Search for free to find extensive details on thousands of upcoming shows. Add your event at no charge to get higher visibility, promotional value and leads from potential exhibitors and attendees. Click here to see an example of an event listing on EventsInAmerica.com. Add your Partner page to our list of trusted industry suppliers and venue operators. Add your Event Planner page to our list of trusted event and meeting planners.

New: Now Get Exhibitor Lists from EventsInAmerica.com.

Share This Article

Article Image 1
Services
Consider these Preferred Partners for your events:

A/V
Armodilo Display Solutions

Apparel and Promotional Products
Circular Blu

Booth and Exhibit Designers
Epic Displays
The TradeShow Network Marketing Group
Grapevine Visual Concepts
ACI Design
Watson Productions
Octametro

Catering
Dick's Last Resort San Antonio

Computer & Technology Rentals
Event Technology Rentals

Educational Content Development
Jason Kiesau
Claire Pickens, CVPM

Entertainers
The Not Old Better Show
Dave Davlin

Event & Meeting Planners
Federal Business Council, Inc.
Corporate Dimensions LTD
St. John's University
National Trade Productions, Inc.
Origin Event Planning
Lumina Event Solutions
Events & Incentives Solutions
American Conference Services

Event Analytics
Bear Analytics
Panvista

Event Management Software
Expo Inc.
Conferences i/o

Event Media
Conferences i/o
EMC Events, a division of EMC Outdoor

Event Webcasting
Digitell Inc.
Performedia

Experiential & Event Marketing Agencies
EMC Events, a division of EMC Outdoor
Watson Productions

Hotels & Conference Facilities
St. John's University
Four Points by Sheraton Manhattan Midtown West
Renaissance Palm Springs Hotel

Independent Sales Representation
RepHunter, Inc

Language Translation Services
International Simultaneous Interpreters

List Building / Data Conversion
Bear Analytics

Logistics and Transportation
Book Your Trip
A Ride In Luxury, Inc

Marketing Services
Jim Nowakowski

Models and Talent
Kathy Bernard, Speaker and LinkedIn/Career Expert

Photography Services
Visual Storyteller

Premium Items/Giveaways
Sweet Wrappings

Professional and Motivational Speakers
Tom Koulopoulos
Jason Kiesau
Dave Davlin
The Not Old Better Show
John Mattone-Global, Inc.
Jim Nowakowski
David Morey - Speaker/Author/Strategist and Performer
Kathy Bernard, Speaker and LinkedIn/Career Expert
Claire Pickens, CVPM
Kathy Gruver, PhD

Public Relations Agencies
ThePRFreelancer, Inc.

Seminar Organizers/Producers
John Mattone-Global, Inc.
Federal Business Council, Inc.

Technology
AP Live
Panvista
MaxRecall Technologies
Expo Inc.

Trade Show Booth Traffic Builders
Octametro
Sweet Wrappings
Corporate Dimensions LTD

Transportation
A Ride In Luxury, Inc

Travel Services
Book Your Trip

Venues
Dick's Last Resort San Antonio

Video Production
AP Live
Mainstream Media, LLC

Virtual Event Management
Mainstream Media, LLC
Digitell Inc.