Tanzer Outlines the Four Key Components of Choosing an App Developer
EventsInAmerica.com spoke with Steven Tanzer, President of TripBuilder Media at the IAEE Expo! Expo! in Los Angeles.
EIA: What is TripBuilder Media? Tell us about your company.
Steven Tanzer: We’ve been in business for over 25 years and have a proven track record of enhancing events, both through our mobile applications and our folding event media. And some of the unique features we offer include city content built directly into our mobile applications so people can create a personalized itinerary – it’s a really important feature. Event managers choose a host city for a particular reason – to get the most out of it – and our apps really help them to do that.
We also have all the state-of-the-art features that anyone would want in a very user-friendly format. I think a lot of companies say that, but very few of them actually live up to it. Combined with our outstanding client service, it makes a very compelling argument for any event organizer to use our mobile apps.
How do you see business evolving for 2015?
It’s absolutely trending up. There are tons of event managers out there who have been thinking about adding mobile apps and have now come to realize that if you don’t have a mobile app, you’re behind the times. Those events are going to be coming on board in 2015, so I definitely see an increase in usage.
But there are a lot of mobile app developers today, why TripBuilder?
Most mobile app developers don’t actually specialize in events, so the first thing event managers look for when choosing a partner is experience. They ask: ‘How many years have you been around? How many events have you worked on? Who’s using you?’ Experience is a key component.
The second thing they look for is a feature set. They say, ‘What do you have that will help attendees get the most out of my event?’ In that regard, we have every feature that most event managers are going to want.
The third key component is integration. Event managers want to be able to have their mobile app integrate with third-party platforms – with registration, with abstract management companies and others. And third-party integration is something we do very well and very often.
And lastly, they’ll usually want some form of customization. People are just not satisfied with the cookie-cutter approach that some of these other vendors offer. They want certain custom features to be added. That’s what we do.
What new technologies are coming to the events industry?
One of the things we’re hearing about is the use of iBeacons. A lot of clients are interested in them, but they’re not looking to pull the trigger quite yet. I think that technology is maybe a year or two away. You need to be able to have the beacons deployed in a cost-effect manner and have a real need and use for them. There are also certain privacy concerns that an event organizer needs to consider, but that’s one of the big trends people are talking about right now.
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