America's Top Tradeshow Directory | Events In America
Facebook Linked In Twitter Videos

Industry Expertise

Share your ideas here about events and the events business.

If you're a thought-leader in the events industry – or you simply want to provide your point of view – you can share your knowledge on Events In America (EIA) by self-publishing articles, stories, ideas, images and blogs. We welcome all relevant content. If you'd like to publish, click the button below to begin the process. There is no cost for publishing your content. You may also upload a photo of yourself or of an event to illustrate a point.

Submit an Article

Share This Article


Views: 5736

ShowGo Software Offers Simple Yet Powerful Trade Show Management Tool

Mark Travers

EventsInAmerica.com (EIA) spoke with Shane Eckel, President of Seattle Software Corporation, at the EXHIBITORLIVE show in Las Vegas.

 

EIA: Your company created the software product, ShowGo. Tell us about it.

 

Eckel: ShowGo manages everything surrounding a tradeshow – budget, expenses, return on objectives and all the logistics. We use our technology to make tradeshow management a simpler process.

 

How so?

 

For instance, ShowGo allows the user to duplicate a show – in a smart way – from one year to the next. It adjusts all the dates and even creates a budget for next year’s show based on last year’s actual expenses. The user can easily bump the budget up in increments, say 8%, 9%, 10% -- or bump it down. ShowGo cuts down on redundancy and makes the whole tradeshow management process a lot easier.

 

Who are some of your clients? And who would be the typical client?

 

Honeywell, GE, Bayer Healthcare and Olympus are among our Fortune 500 and 100 clients. The typical client is the corporate exhibitor that does several shows. The average client does about 45 shows per year.

 

So take us through your system. Tell us more about the problems it solves.

 

ShowGo is modeled after Microsoft Outlook, so it’s simply designed and has a comfortable user interface that people are already familiar with. ShowGo captures everything from an event into one single form, so you just double click on the calendar and up pops the event form. There are 8 different modules in the event form – event information, scheduling, marketing, financials and so on. It’s one location for everything.

 

What are the consequences of not having ShowGo?

 

If you don’t have a product like this, if you don’t have ShowGo, you’re probably using Excel for your budget, and Word documents and email to send out itineraries to sales people going to the show. ShowGo is hosted in the cloud and puts all the details in one location, so it’s really easy to communicate all the information to the stakeholders who need to know.

 

Who would the stakeholders be in this case?

 

Stakeholders would include management, so they can know the budget numbers for the year, the sales reps – the people going to the shows – so they can know what inventory is being shipped, when it’s supposed to arrive, what times the install and break-down hours are, what times are scheduled for booth duty, and so on. Stakeholders include anyone who’s involved in tradeshow execution, whether it’s in the planning stage or being at the show itself.

 

Are there other providers of software like this?

 

Including us, there are only three in the country. We’ve been around since 2000, so we have some longevity.

 

So then, what’s your differentiator? Why ShowGo?

 

There are great differences between ShowGo and the others in how we approach design and in the way the products are created. We really focus on simplicity and the elegant design of the software, itself. We purposely modeled ShowGo after Outlook so it’s simple to understand but it’s also really powerful. You want users to embrace a product like this, not be afraid of it. So design is really important.

 

Any new products?

 

We’re always adding enhancements to ShowGo. We added ShowGo Mobile two years ago – we were the first in the industry to do that. And this year, we have a new product called ShowGo Virtual Assistant, where we’ll take your exhibitor manual and enter it for you – and then it’s downloadable within 24 hours. No other product does that. We’re always innovating in that way.

 

Final words?

 

We’d love to show you a demo. Just go to seattlesoftware.com.

 

Contact:

You can reach Shane Eckel, President of Seattle Software Corporation, at shane.eckel@seattlesoftware.com or 206.286.7677, ext.114. For more information, visit www.seattlesoftware.com.

 

_________________________

 

EventsInAmerica.com is a comprehensive directory of tradeshows, conferences, meetings and conventions in the USA and Canada. Search for free to find extensive details on thousands of upcoming shows. Add your event at no charge to get higher visibility, promotional value and leads from potential exhibitors and attendees. Click here to see an example of an event listing on EventsInAmerica.com. Add your Partner page to our list of trusted industry suppliers and venue operators. Add your Event Planner page to our list of trusted event and meeting planners.

 

Share This Article

Preferred Partners
Consider these Preferred Partners for your events:

A/V
Armodilo Display Solutions
SmartSource Rentals
BossTab.com
AMP Audio Visual

Apparel and Promotional Products
Circular Blu

Book Celebrity Talent
Book Celebrity Talent and Speakers

Booth and Exhibit Designers
Octametro
Grapevine Visual Concepts
Signworld America
The TradeShow Network Marketing Group
Watson Productions
3DA Display
Epic Displays
EZ Backdrops, Inc
Infinity Exhibits
ACI Design

Catering
Dick's Last Resort San Antonio

Computer & Technology Rentals
SmartSource Rentals

Educational Content Development
Claire Pickens, CVPM
Jason Kiesau

Entertainers
The Not Old Better Show
Dave Davlin

Event & Meeting Planners
Federal Business Council, Inc.
Corporate Dimensions LTD
National Trade Productions, Inc.
Events & Incentives Solutions
American Conference Marketing
Origin Event Planning

Event Analytics
Bear Analytics

Event Labor
AF Services, Inc.

Event Management Software
ConfPlus
Conferences i/o
Expo Inc.
ShowGo Software
Poken

Event Media
Conferences i/o
BossTab.com
EMC Events, a division of EMC Outdoor

Event Webcasting
Performedia
Digitell Inc.

Experiential & Event Marketing Agencies
Watson Productions
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com
EMC Events, a division of EMC Outdoor

Hotels & Conference Facilities
Hilton Boston Back Bay
Sugar Land Marriott Town Square
Crowne Plaza Atlanta Perimeter at Ravinia
Hilton Fort Worth
Marriott Plaza San Antonio
Hilton Minneapolis / St. Paul Airport Mall of America
Four Points by Sheraton Manhattan Midtown West
Sheraton Indianapolis City Centre Hotel
Renaissance Portsmouth-Norfolk Waterfront Hotel
Hilton Orange County / Costa Mesa
Renaissance Palm Springs Hotel
Hilton St. Petersburg Bayfront
The Westin Princeton at Forrestal Village

Independent Sales Representation
RepHunter, Inc

Language Translation Services
International Simultaneous Interpreters

List Building / Data Conversion
Bear Analytics

Marketing Services
Jim Nowakowski

Models and Talent
Kathy Bernard, Speaker and LinkedIn/Career Expert

Photography Services
Khaaliq Thomas Photography
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com

Premium Items/Giveaways
Sweet Wrappings

Professional and Motivational Speakers
Book Celebrity Talent and Speakers
Dave Davlin
Claire Pickens, CVPM
Jim Nowakowski
John Mattone-Global, Inc.
The Not Old Better Show
Kathy Gruver, PhD
The Productivity Experts
Enes Smith Presents - The Body Language of Like
David Morey - Speaker/Author/Strategist and Performer
Jason Kiesau
Kathy Bernard, Speaker and LinkedIn/Career Expert

Public Relations Agencies
ThePRFreelancer, Inc.

Security Services
AF Services, Inc.

Seminar Organizers/Producers
John Mattone-Global, Inc.
Federal Business Council, Inc.

Technology
ConfPlus
Expo Inc.
Poken

Trade Show Booth Traffic Builders
Octametro
Corporate Dimensions LTD
Sweet Wrappings

Travel Services
Book Your Trip

Venues
Dick's Last Resort San Antonio

Video Production
AMP Audio Visual

Virtual Event Management
Digitell Inc.