America's Top Tradeshow Directory | Events In America
Facebook Linked In Twitter Videos

Industry Expertise

Share your ideas here about events and the events business.

If you're a thought-leader in the events industry – or you simply want to provide your point of view – you can share your knowledge on Events In America (EIA) by self-publishing articles, stories, ideas, images and blogs. We welcome all relevant content. If you'd like to publish, click the button below to begin the process. There is no cost for publishing your content. You may also upload a photo of yourself or of an event to illustrate a point.

Submit an Article

Share This Article


Views: 6896

ShowGo Software Offers Simple Yet Powerful Trade Show Management Tool

Mark Travers

EventsInAmerica.com (EIA) spoke with Shane Eckel, President of Seattle Software Corporation, at the EXHIBITORLIVE show in Las Vegas.

 

EIA: Your company created the software product, ShowGo. Tell us about it.

 

Eckel: ShowGo manages everything surrounding a tradeshow – budget, expenses, return on objectives and all the logistics. We use our technology to make tradeshow management a simpler process.

 

How so?

 

For instance, ShowGo allows the user to duplicate a show – in a smart way – from one year to the next. It adjusts all the dates and even creates a budget for next year’s show based on last year’s actual expenses. The user can easily bump the budget up in increments, say 8%, 9%, 10% -- or bump it down. ShowGo cuts down on redundancy and makes the whole tradeshow management process a lot easier.

 

Who are some of your clients? And who would be the typical client?

 

Honeywell, GE, Bayer Healthcare and Olympus are among our Fortune 500 and 100 clients. The typical client is the corporate exhibitor that does several shows. The average client does about 45 shows per year.

 

So take us through your system. Tell us more about the problems it solves.

 

ShowGo is modeled after Microsoft Outlook, so it’s simply designed and has a comfortable user interface that people are already familiar with. ShowGo captures everything from an event into one single form, so you just double click on the calendar and up pops the event form. There are 8 different modules in the event form – event information, scheduling, marketing, financials and so on. It’s one location for everything.

 

What are the consequences of not having ShowGo?

 

If you don’t have a product like this, if you don’t have ShowGo, you’re probably using Excel for your budget, and Word documents and email to send out itineraries to sales people going to the show. ShowGo is hosted in the cloud and puts all the details in one location, so it’s really easy to communicate all the information to the stakeholders who need to know.

 

Who would the stakeholders be in this case?

 

Stakeholders would include management, so they can know the budget numbers for the year, the sales reps – the people going to the shows – so they can know what inventory is being shipped, when it’s supposed to arrive, what times the install and break-down hours are, what times are scheduled for booth duty, and so on. Stakeholders include anyone who’s involved in tradeshow execution, whether it’s in the planning stage or being at the show itself.

 

Are there other providers of software like this?

 

Including us, there are only three in the country. We’ve been around since 2000, so we have some longevity.

 

So then, what’s your differentiator? Why ShowGo?

 

There are great differences between ShowGo and the others in how we approach design and in the way the products are created. We really focus on simplicity and the elegant design of the software, itself. We purposely modeled ShowGo after Outlook so it’s simple to understand but it’s also really powerful. You want users to embrace a product like this, not be afraid of it. So design is really important.

 

Any new products?

 

We’re always adding enhancements to ShowGo. We added ShowGo Mobile two years ago – we were the first in the industry to do that. And this year, we have a new product called ShowGo Virtual Assistant, where we’ll take your exhibitor manual and enter it for you – and then it’s downloadable within 24 hours. No other product does that. We’re always innovating in that way.

 

Final words?

 

We’d love to show you a demo. Just go to seattlesoftware.com.

 

Contact:

You can reach Shane Eckel, President of Seattle Software Corporation, at shane.eckel@seattlesoftware.com or 206.286.7677, ext.114. For more information, visit www.seattlesoftware.com.

 

_________________________

 

EventsInAmerica.com is a comprehensive directory of tradeshows, conferences, meetings and conventions in the USA and Canada. Search for free to find extensive details on thousands of upcoming shows. Add your event at no charge to get higher visibility, promotional value and leads from potential exhibitors and attendees. Click here to see an example of an event listing on EventsInAmerica.com. Add your Partner page to our list of trusted industry suppliers and venue operators. Add your Event Planner page to our list of trusted event and meeting planners.

 

Share This Article

Services
Consider these Preferred Partners for your events:

A/V
Armodilo Display Solutions

Apparel and Promotional Products
Circular Blu

Booth and Exhibit Designers
The TradeShow Network Marketing Group
Octametro
ACI Design
Grapevine Visual Concepts
Epic Displays
Watson Productions

Catering
Dick's Last Resort San Antonio

Computer & Technology Rentals
Event Technology Rentals

Educational Content Development
Claire Pickens, CVPM
Jason Kiesau

Entertainers
The Not Old Better Show
Dave Davlin
EnTRANCED: The HypnoReality Show

Event & Meeting Planners
St. John's University
Corporate Dimensions LTD
National Trade Productions, Inc.
Federal Business Council, Inc.
American Conference Services
Events & Incentives Solutions
Lumina Event Solutions
Origin Event Planning

Event Analytics
Panvista
Bear Analytics

Event Labor
AF Services, Inc.

Event Management Software
Conferences i/o
Expo Inc.

Event Media
EMC Events, a division of EMC Outdoor
Conferences i/o

Event Webcasting
Performedia
Digitell Inc.

Experiential & Event Marketing Agencies
Watson Productions
EMC Events, a division of EMC Outdoor

Hotels & Conference Facilities
Renaissance Palm Springs Hotel
Four Points by Sheraton Manhattan Midtown West
Hilton Fort Worth
St. John's University
Hilton Orange County / Costa Mesa
Hilton St. Petersburg Bayfront
Hilton Boston Back Bay

Independent Sales Representation
RepHunter, Inc

Language Translation Services
International Simultaneous Interpreters

List Building / Data Conversion
Bear Analytics

Logistics and Transportation
Book Your Trip
A Ride In Luxury, Inc

Marketing Services
Jim Nowakowski

Models and Talent
Kathy Bernard, Speaker and LinkedIn/Career Expert

Photography Services
Dynamic Event Photographer

Premium Items/Giveaways
Sweet Wrappings

Professional and Motivational Speakers
Claire Pickens, CVPM
Jim Nowakowski
The Not Old Better Show
Kathy Gruver, PhD
Kathy Bernard, Speaker and LinkedIn/Career Expert
Dave Davlin
Jason Kiesau
Tom Koulopoulos
John Mattone-Global, Inc.
EnTRANCED: The HypnoReality Show
David Morey - Speaker/Author/Strategist and Performer

Public Relations Agencies
ThePRFreelancer, Inc.

Security Services
AF Services, Inc.

Seminar Organizers/Producers
John Mattone-Global, Inc.
Federal Business Council, Inc.

Technology
Panvista
Expo Inc.
MaxRecall Technologies
AP Live

Trade Show Booth Traffic Builders
Corporate Dimensions LTD
Sweet Wrappings
Octametro

Transportation
A Ride In Luxury, Inc

Travel Services
Book Your Trip

Venues
Dick's Last Resort San Antonio

Video Production
Mainstream Media, LLC
AP Live

Virtual Event Management
Digitell Inc.
Mainstream Media, LLC