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Planning for a Trade Show, Month by Month

Joanna Stasuk

Trade shows favor the prepared. Getting together the requisites to create a great booth and drive return on investment is a process that begins months before the first attendee enters the hall. Thinking in terms of a year-long timeline can help you turn these events into huge opportunities.

 

The Planning Stages
Before committing to a trade show, do your homework. This means scoping out the events in your field up to a year before the event you plan to attend. This can help you avoid ending up at shows that don't suit your business. 

Next, it's time to set your budget, plan what goals you hope to achieve and determine what technologies will help you excel once your team lands at the destination. These steps should be squared away with the event still a half year away.

Setting Up for Success
Six months before the show starts, it's time to think about your registration status. Wasting pre-planning work because you missed the sign-up deadline for an in-demand show would be a major misstep. If you need to contract any other services, this is also the time to do so.

Within three months of the event, it's time to think about who will be representing the business, how they will get there and where they will stay. This is another item that could fall through if planners wait too long.

Promo Blitz
When the countdown to the show hits 60 days, it's time to create an on-the-ground strategy for your team, then tell the world that you'll be there. Social channels provide a helpful way to get information to your company's audience and potential attendees. Make sure everyone who might want to stop into your booth has ample opportunities to know you'll be at the show.

Be the best exhibitor you can be, download Bartizan's free 110-page Exhibitor Marketing Toolkit here. 

About the author
Joanna Stasuk is the Marketing Director at Bartizan Connects, she can be reached at 914-375-7985 and by email at joanna@bartizan.com 

Follow Bartizan on twitter @leadretrieval

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EventsInAmerica.com is a comprehensive directory of trade shows, conferences, meetings and conventions in the USA and Canada. Search for free to find extensive details on thousands of upcoming shows. Add your event at no charge to get higher visibility, promotional value and leads from potential exhibitors and attendees. Click here to see an example of an event listing on EventsInAmerica.com.

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