Only Measurement Can Tell You the True Impact of Your Trade Show Program
Every company wants to know how it can improve its event experience -- how it can get better conversations with prospects, more customers and lower event exhibition costs.
Terri Parker is Marketing Director of ExpoDisplays, an exhibit house in Birmingham, Alabama. EventsInAmerica.com spoke with Parker at the ExhibitorLive show in Las Vegas. She offered several ideas about how exhibitors can get more total value from their event experience.
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