Make Mobile the Secret Sauce for Your Next Trade Show
Another International Consumer Electronics Show (CES) has come and gone. But that was only the start of the trade show, convention, expo season. Mobile World Congress is just around the corner. As usual, expectations are high for it to be yet another exciting show for both vendors and attendees.
But the big shows are not the only exciting programs. Some of the best are the smaller shows that you seldom hear about. Each trade show has a signature piece that makes it successful. But all successful shows have at least one thing in common: They are taking full advantage of mobile technology to increase engagement and stickiness. Here is why mobile is so important, and how you can make it the centerpiece of your next event:
The latest shot fired in the war on privacy is from the U.K. Prime Minister.
Translation: Smartphones are letting people talk to each other and say things that we can’t hear, and may not like. If we can’t listen in on your personal communications whenever we want to, the terrorists win! The good news for trade shows, at least for now, is that until such laws are passed, attendees can use their mobiles to conduct private transactions. In a turn of events no one expected, the modern cell phone is the last, safe place for the conduct of private affairs. That is the stock and trade of any trade show.
But not all communication apps on all smartphones have this level of security. If you are concerned about security on popular social networks like Facebook, Google+, Twitter, and LinkedIn, internet security software helps fill in the gaps by:
- Blocking Dangerous Websites
- Guarding against Identity Theft
- Protecting Kids Online
The latter is particularly useful at events involving the whole family. Right now, governments around the world are voicing consternation over how secure mobile communications have become. And that is a great thing for your trade show.
Since you already know that everyone is walking around the hall starring at their mobiles (and communicating securely), You can take the opportunity to communicate to them via that same device by providing them with a custom app made just for your trade show.
You don’t have to hire a crack team of coders to come in and reinvent the wheel. Rather, you can use any of the services out there that specialize in creating custom apps for trade shows. Mobile convention app helps to increase engagement, sales, and satisfaction from vendors, attendees, and organizers.
Finally, one of the best things mobile brings to the trade show scene is the new connection methods that make device to device communications a seamless affair. If you want to demonstrate a speaker system to a person using their music and content, it is as easy as tapping a smartphone on the side of the speaker. Thanks to NFC, such device to device connections are possible, and growing in popularity.
Last year, Apple got everyone excited about the potential of iBeacons. It is a system that uses bluetooth LE to automatically send information to devices just by walking past a particular area. A person walking through a crowded show floor seeing everything but noticing nothing, can get a message from your booth, providing just right bit of information to stir interest. You didn’t have to do anything, and they were already looking at their smartphone. Everybody wins. Once upon a time, mobile devices were annoying distractions. Now, they are the secret sauce to a successful trade show.
Image by gailjadehamilton at tmblr.com CC
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