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Improving Your ROI Through Smart Design

Mark Travers

Does design matter? Can design be quantified as a measure of ROI? EventsInAmerica.com spoke with Brad Falberg, President of Exhibitus, a display design company headquartered in Atlanta. In this interview, Falberg talks about the value of design -- and how design-focused exhibitors often outperform others where it counts the most. We met Falberg at the ExhibitorLive show in Las Vegas. Here are his thoughts:

 

 

 

Contact:

You can reach Brad Falberg at 770.814.8181 or brad.falberg@exhibitus.com. For more information, visit www.exhibitus.com.

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Consider these Preferred Partners for your events:

A/V
Armodilo Display Solutions

Apparel and Promotional Products
Circular Blu

Booth and Exhibit Designers
Octametro
Watson Productions
Grapevine Visual Concepts
The TradeShow Network Marketing Group
Epic Displays
ACI Design

Catering
Dick's Last Resort San Antonio

Computer & Technology Rentals
Event Technology Rentals

Educational Content Development
Jason Kiesau
Claire Pickens, CVPM

Entertainers
The Not Old Better Show
EnTRANCED: The HypnoReality Show
Dave Davlin

Event & Meeting Planners
St. John's University
National Trade Productions, Inc.
Corporate Dimensions LTD
Federal Business Council, Inc.
Lumina Event Solutions
Events & Incentives Solutions
Origin Event Planning
American Conference Services

Event Analytics
Bear Analytics
Panvista

Event Labor
AF Services, Inc.

Event Management Software
Expo Inc.
Conferences i/o

Event Media
EMC Events, a division of EMC Outdoor
Conferences i/o

Event Webcasting
Digitell Inc.
Performedia

Experiential & Event Marketing Agencies
Watson Productions
EMC Events, a division of EMC Outdoor

Hotels & Conference Facilities
Hilton Boston Back Bay
St. John's University
Hilton Fort Worth
Hilton St. Petersburg Bayfront
Four Points by Sheraton Manhattan Midtown West
Renaissance Palm Springs Hotel
Hilton Orange County / Costa Mesa

Independent Sales Representation
RepHunter, Inc

Language Translation Services
International Simultaneous Interpreters

List Building / Data Conversion
Bear Analytics

Logistics and Transportation
A Ride In Luxury, Inc
Book Your Trip

Marketing Services
Jim Nowakowski

Models and Talent
Kathy Bernard, Speaker and LinkedIn/Career Expert

Photography Services
Dynamic Event Photographer

Premium Items/Giveaways
Sweet Wrappings

Professional and Motivational Speakers
EnTRANCED: The HypnoReality Show
Tom Koulopoulos
Kathy Bernard, Speaker and LinkedIn/Career Expert
David Morey - Speaker/Author/Strategist and Performer
Jim Nowakowski
Dave Davlin
John Mattone-Global, Inc.
Claire Pickens, CVPM
Kathy Gruver, PhD
Jason Kiesau
The Not Old Better Show

Public Relations Agencies
ThePRFreelancer, Inc.

Security Services
AF Services, Inc.

Seminar Organizers/Producers
Federal Business Council, Inc.
John Mattone-Global, Inc.

Technology
MaxRecall Technologies
Expo Inc.
Panvista
AP Live

Trade Show Booth Traffic Builders
Octametro
Sweet Wrappings
Corporate Dimensions LTD

Transportation
A Ride In Luxury, Inc

Travel Services
Book Your Trip

Venues
Dick's Last Resort San Antonio

Video Production
Mainstream Media, LLC
AP Live

Virtual Event Management
Digitell Inc.
Mainstream Media, LLC