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Improving Your ROI Through Smart Design

Mark Travers

Does design matter? Can design be quantified as a measure of ROI? EventsInAmerica.com spoke with Brad Falberg, President of Exhibitus, a display design company headquartered in Atlanta. In this interview, Falberg talks about the value of design -- and how design-focused exhibitors often outperform others where it counts the most. We met Falberg at the ExhibitorLive show in Las Vegas. Here are his thoughts:

 

 

 

Contact:

You can reach Brad Falberg at 770.814.8181 or brad.falberg@exhibitus.com. For more information, visit www.exhibitus.com.

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EventsInAmerica.com is a comprehensive directory of tradeshows, conferences, meetings and conventions in the USA and Canada. Search for free to find extensive details on thousands of upcoming shows. Add your event at no charge to get higher visibility, promotional value and leads from potential exhibitors and attendees. Click here to see an example of an event listing on EventsInAmerica.com. Add your Partner page to our list of trusted industry suppliers and venue operators. Add your Event Planner page to our list of trusted event and meeting planners.

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Preferred Partners
Consider these Preferred Partners for your events:

A/V
AMP Audio Visual
BossTab.com
Armodilo Display Solutions
SmartSource Rentals

Apparel and Promotional Products
Circular Blu

Book Celebrity Talent
Book Celebrity Talent and Speakers

Booth and Exhibit Designers
Octametro
Epic Displays
ACI Design
3DA Display
Watson Productions
EZ Backdrops, Inc
The TradeShow Network Marketing Group
Signworld America
Grapevine Visual Concepts
Infinity Exhibits

Catering
Dick's Last Resort San Antonio

Computer & Technology Rentals
SmartSource Rentals

Educational Content Development
Jason Kiesau
Claire Pickens, CVPM

Entertainers
Dave Davlin
The Not Old Better Show

Event & Meeting Planners
Federal Business Council, Inc.
National Trade Productions, Inc.
Corporate Dimensions LTD
Origin Event Planning
American Conference Marketing
Events & Incentives Solutions

Event Analytics
Bear Analytics

Event Labor
AF Services, Inc.

Event Management Software
Expo Inc.
Conferences i/o
Poken
ShowGo Software
ConfPlus

Event Media
Conferences i/o
EMC Events, a division of EMC Outdoor
BossTab.com

Event Webcasting
Digitell Inc.
Performedia

Experiential & Event Marketing Agencies
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com
EMC Events, a division of EMC Outdoor
Watson Productions

Hotels & Conference Facilities
Hilton Fort Worth
Four Points by Sheraton Manhattan Midtown West
Renaissance Palm Springs Hotel
Sheraton Indianapolis City Centre Hotel
Hilton Orange County / Costa Mesa
Hilton Boston Back Bay
The Westin Princeton at Forrestal Village
Hilton St. Petersburg Bayfront
Hilton Minneapolis / St. Paul Airport Mall of America
Sugar Land Marriott Town Square
Renaissance Portsmouth-Norfolk Waterfront Hotel
Crowne Plaza Atlanta Perimeter at Ravinia
Marriott Plaza San Antonio

Independent Sales Representation
RepHunter, Inc

Language Translation Services
International Simultaneous Interpreters

List Building / Data Conversion
Bear Analytics

Marketing Services
Jim Nowakowski

Models and Talent
Kathy Bernard, Speaker and LinkedIn/Career Expert

Photography Services
Khaaliq Thomas Photography
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com

Premium Items/Giveaways
Sweet Wrappings

Professional and Motivational Speakers
The Not Old Better Show
Kathy Bernard, Speaker and LinkedIn/Career Expert
Dave Davlin
The Productivity Experts
Jim Nowakowski
Kathy Gruver, PhD
Enes Smith Presents - The Body Language of Like
David Morey - Speaker/Author/Strategist and Performer
Book Celebrity Talent and Speakers
Claire Pickens, CVPM
Jason Kiesau
John Mattone-Global, Inc.

Public Relations Agencies
ThePRFreelancer, Inc.

Security Services
AF Services, Inc.

Seminar Organizers/Producers
John Mattone-Global, Inc.
Federal Business Council, Inc.

Technology
Poken
ConfPlus
Expo Inc.

Trade Show Booth Traffic Builders
Sweet Wrappings
Octametro
Corporate Dimensions LTD

Travel Services
Book Your Trip

Venues
Dick's Last Resort San Antonio

Video Production
AMP Audio Visual

Virtual Event Management
Digitell Inc.