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Improving Your ROI Through Smart Design

Mark Travers

Does design matter? Can design be quantified as a measure of ROI? EventsInAmerica.com spoke with Brad Falberg, President of Exhibitus, a display design company headquartered in Atlanta. In this interview, Falberg talks about the value of design -- and how design-focused exhibitors often outperform others where it counts the most. We met Falberg at the ExhibitorLive show in Las Vegas. Here are his thoughts:

 

 

 

Contact:

You can reach Brad Falberg at 770.814.8181 or brad.falberg@exhibitus.com. For more information, visit www.exhibitus.com.

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EventsInAmerica.com is a comprehensive directory of tradeshows, conferences, meetings and conventions in the USA and Canada. Search for free to find extensive details on thousands of upcoming shows. Add your event at no charge to get higher visibility, promotional value and leads from potential exhibitors and attendees. Click here to see an example of an event listing on EventsInAmerica.com. Add your Partner page to our list of trusted industry suppliers and venue operators. Add your Event Planner page to our list of trusted event and meeting planners.

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Preferred Partners
Consider these Preferred Partners for your events:

A/V
SmartSource Rentals
BossTab.com
AMP Audio Visual
Armodilo Display Solutions

Apparel and Promotional Products
Circular Blu

Book Celebrity Talent
Book Celebrity Talent and Speakers

Booth and Exhibit Designers
3DA Display
ACI Design
Signworld America
Infinity Exhibits
Octametro
Epic Displays
EZ Backdrops, Inc
Watson Productions
The TradeShow Network Marketing Group

Catering
Dick's Last Resort San Antonio

Computer & Technology Rentals
SmartSource Rentals

Educational Content Development
Claire Pickens, CVPM
Jason Kiesau

Entertainers
The Not Old Better Show
Dave Davlin

Event & Meeting Planners
Federal Business Council, Inc.
Corporate Dimensions LTD
Events & Incentives Solutions
Origin Event Planning
American Conference Marketing

Event Analytics
Bear Analytics

Event Labor
AF Services, Inc.

Event Management Software
ConfPlus
Poken
Conferences i/o
Expo Inc.
ShowGo Software

Event Media
Conferences i/o
EMC Events, a division of EMC Outdoor
BossTab.com

Event Webcasting
Performedia
Digitell Inc.

Experiential & Event Marketing Agencies
Watson Productions
EMC Events, a division of EMC Outdoor
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com

Hotels & Conference Facilities
Renaissance Portsmouth-Norfolk Waterfront Hotel
Sheraton Indianapolis City Centre Hotel
Hilton Minneapolis / St. Paul Airport Mall of America
Renaissance Palm Springs Hotel
Marriott Plaza San Antonio
The Westin Princeton at Forrestal Village
Hilton Fort Worth
Sugar Land Marriott Town Square
Crowne Plaza Atlanta Perimeter at Ravinia
Hilton St. Petersburg Bayfront
Four Points by Sheraton Manhattan Midtown West
Hilton Orange County / Costa Mesa
Hilton Boston Back Bay

Independent Sales Representation
RepHunter, Inc

Language Translation Services
International Simultaneous Interpreters

List Building / Data Conversion
Bear Analytics

Marketing Services
Jim Nowakowski

Photography Services
Khaaliq Thomas Photography
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com

Premium Items/Giveaways
Sweet Wrappings

Professional and Motivational Speakers
John Mattone-Global, Inc.
Enes Smith Presents - The Body Language of Like
Jason Kiesau
The Not Old Better Show
Claire Pickens, CVPM
Jim Nowakowski
David Morey - Speaker/Author/Strategist and Performer
Book Celebrity Talent and Speakers
Kathy Gruver, PhD
The Productivity Experts
Dave Davlin

Public Relations Agencies
ThePRFreelancer, Inc.

Security Services
AF Services, Inc.

Seminar Organizers/Producers
John Mattone-Global, Inc.
Federal Business Council, Inc.

Technology
Poken
ConfPlus
Expo Inc.

Trade Show Booth Traffic Builders
Corporate Dimensions LTD
Sweet Wrappings
Octametro

Travel Services
Book Your Trip

Venues
Dick's Last Resort San Antonio

Video Production
AMP Audio Visual

Virtual Event Management
Digitell Inc.