Improving Your ROI Through Smart Design
Does design matter? Can design be quantified as a measure of ROI? EventsInAmerica.com spoke with Brad Falberg, President of Exhibitus, a display design company headquartered in Atlanta. In this interview, Falberg talks about the value of design -- and how design-focused exhibitors often outperform others where it counts the most. We met Falberg at the ExhibitorLive show in Las Vegas. Here are his thoughts:
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