How To Steal The Show Floor One Step At A Time Part II
We heard that you liked part I of our booth flooring post, so we thought we'd add a couple of bonus features to our repost for your viewing pleasure, so enjoy!
Trade show booth flooring is commonly overlooked and at times is compromised in an effort to meet smaller exhibiting budgets. Something as seemingly average as exhibit booth flooring can actually impact buying behavior and boost your overall trade show performance. Below are some exclusive "must knows" in booth flooring to consider before your next trade show:
1) Don’t Cause A Traffic Pile Up
Keep your carpet design clean and simple; platforms, multiple tiers and added height can make set up difficult, cause traffic jams and make your trade show display appear less open and inviting.
2) Count Your Pennies – Watch Your Dollar
Keep in mind that booth flooring will increase the overall weight of your trade show display meaning that shipping and drayage with exponentially surge as well. So, It may make "cents" to rent.
3) Consider Your Options
Flooring can help set a tone for your environment - think high tech tiles, bamboo laminate, cushy carpet, or even synthetic turf to create an atmosphere for your visitors. Carpet inlays offer additional real estate for your brand and may be used to define areas or activities within your space. Inlays also function as a one dimensional brand stand because you can have your logo embedded in your flooring, so your brand is reinforced from top to bottom.
4) Comfort Your Prospects Every Step of The Way
If you decide to purchase less elaborate carpet, adding luxuriously double padded flooring will make booth attendees more inclined to linger in your booth space. The more comfortable attendees are in your trade show booth, the longer they are apt to stay and chit chat with your sales reps.
5) Tell A Story …
Depending on how your trade show booth is set up, you can use flooring to communicate the many functional aspects of your trade show display. Incorporate fun and bright colored carpet in the booth activity area and in the VIP section have a more elegant and formal choice such as dark wenge wood . Flooring coupled with a power packed presentation can enhance your overall brand experience.
6) Raise Your Roof
Raised flooring is a contemporary and chic way to take your competitive edge up a notch and stand apart at your next show. Just keep in mind, it will cost more in shipping, labor and drayage than your simple fringed friend. With raised flooring there are no carpet lumps or bumps to navigate but, it has to be handicapped accessible and you also have to plan strategically for wire management.
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