How Exhibitors Can Boost Their Brands By Raising The Roof
Savvy marketers are grabbing attention and building brand awareness by "raising the roof" on their trade show displays. From our design studio through to the factory floor we've seen a dramatic increase in demand for overhead hanging signs in variety of organic and geometric shapes.
How Fabric Displays Can Save You Money…
Fabric displays demand attention on the show floor yet they’re compact, lightweight and easy to assemble so you save on storage, transportation, drayage and labor expenses.
What The Experts Have To Say…
Vince Alberta, VP of The Las Vegas Convention Center and Visitors Authority, even reports a recent surge in suspended fabric displays from years past, touching on their proven ability to drive brand exposure at trade shows and deliver ROI.
Measure Effectiveness...
If you are hesitant to wholeheartedly invest in a fabric display or hanging sign, there is always the option to rent first. Renting eliminates the burden of ownership costs and allows you to test the effectiveness of the fabric display in your trade show marketing program . If you are considering using a fabric display or hanging sign, make sure to measure the booth traffic and PR coverage - comparing it to previous shows without your new display property.
