America's Top Tradeshow Directory | Events In America
Facebook Linked In Twitter Videos

Industry Expertise

Share your ideas here about events and the events business.

If you're a thought-leader in the events industry – or you simply want to provide your point of view – you can share your knowledge on Events In America (EIA) by self-publishing articles, stories, ideas, images and blogs. We welcome all relevant content. If you'd like to publish, click the button below to begin the process. There is no cost for publishing your content. You may also upload a photo of yourself or of an event to illustrate a point.

Submit an Article

Share This Article


Views: 10613

Freeman Helps Event Organizers Manage Change, Integrate New Technologies.

Mark Travers

EventsInAmerica.com (EIA) spoke with Molly Casey, Vice President, Brand Marketing, for Freeman at the IAEE Expo! Expo! show in Los Angeles. 

EIA: What are some of the big challenges now in the events industry?

Molly Casey:  One of the things we’re suggesting our customers think about is, they have to constantly be evolving in order to continue to attract attendees and keep exhibitors happy. Attendee demographics are changing. There are multiple generations attending events and wanting different things from those events. For show organizers and exhibitors who are hosting people in their spaces, it can be overwhelming. They may think: “How do I appeal to everybody?”

So one of our suggestions is this: As Millennials are entering the face-to-face marketing industry, think about how they like to interact and connect with one another. These are often 1) personal one-to-one opportunities where they can get involved in the content being delivered, and 2) using technology in interesting ways. Attendees have multiple devices with them all the time. So the question becomes: How do you enable them to integrate and communicate in your events or exhibit spaces?

We’re finding that if you’re able to get Millennials engaged, then you’re often able to engage those other demographic groups, as well – the Generation Xers and the Boomers. They also want to get involved in the content. They’re no longer content to sit back and passively soak it in. They want to provide feedback; they want to be a part of it. So creating opportunities for that to happen is something we’re working with our clients to offer.

What is Freeman specifically doing in terms of new technologies and new opportunities to meet those expectations?

There are several things. We’re working with our event-organizer customers to do show audits, where together we can determine what’s working well with their event and where there are opportunities to improve. We’re taking the lead on integrating social media and mobile technology – helping them to thoughtfully choose those programs that are going to enhance the experience for attendees and exhibitors, not just add to the technology clutter. We’re putting together strategies for social outreach before, during and after the show. Then, we’re enabling those strategies through audio-visual enhancements that bring the whole experience to life.

How would you define Don Freeman’s impact on the industry?

Mr. Freeman is an industry icon. He has always seen the promise of our industry and continues to invest in its future. His strong support for education in particular and the growth of the industry as a whole is an investment in the vision we also share at Freeman – to transform, grow and extend the world of live engagements.

What do meeting planners and event owners need to know about Freeman?

We are aligned with our customers every step of the way and committed to their success. We work closely with them to develop event strategies that accelerate their organizational objectives and business results. And, we offer the products, services and technologies that enable them to connect people in meaningful ways. We want them to know that because we see so many events each year, we are able to recognize trends in the way people want to engage and connect. That unique vantage point enables us to recommend solutions that help them engage and connect their audiences and their exhibitors. We want planners and owners to know we’re their strategic partner as well as their creative and logistical partner.

Final thoughts?

There’s great energy out there right now. People seem really optimistic. It makes us excited for the coming year.

Contact:

You can reach Molly Casey, Vice President, Brand Marketing, at 214.445.1000 or molly.casey@freemanco.com. For more information about Freeman, visit www.freemanco.com.

 

__________________________________________________________

EventsInAmerica.com is a comprehensive directory of tradeshows, conferences, meetings and conventions in the USA and Canada. Search for free to find extensive details on thousands of upcoming shows. Add your event at no charge to get higher visibility, promotional value and leads from potential exhibitors and attendees. Click here to see an example of an event listing on EventsInAmerica.com. Add your Partner page to our list of trusted industry suppliers and venue operators. Add your Event Planner page to our list of trusted event and meeting planners.

New: Now Get Exhibitor Lists from EventsInAmerica.com.

 

Share This Article

Services
Consider these Preferred Partners for your events:

A/V
AMP Audio Visual
Armodilo Display Solutions

Apparel and Promotional Products
Circular Blu

Book Celebrity Talent
Book Celebrity Talent and Speakers

Booth and Exhibit Designers
Octametro
ACI Design
Epic Displays
Infinity Exhibits
The TradeShow Network Marketing Group
Watson Productions
Grapevine Visual Concepts
EZ Backdrops, Inc
3DA Display

Catering
Dick's Last Resort San Antonio

Computer & Technology Rentals
Event Technology Rentals

Educational Content Development
Jason Kiesau
Claire Pickens, CVPM

Entertainers
Dave Davlin
The Not Old Better Show

Event & Meeting Planners
National Trade Productions, Inc.
Corporate Dimensions LTD
St. John's University
Federal Business Council, Inc.
American Conference Services
Events & Incentives Solutions
Lumina Event Solutions
Origin Event Planning

Event Analytics
Bear Analytics

Event Labor
AF Services, Inc.

Event Management Software
Expo Inc.
Conferences i/o
Poken

Event Media
EMC Events, a division of EMC Outdoor
Conferences i/o

Event Webcasting
Performedia
Digitell Inc.

Experiential & Event Marketing Agencies
EMC Events, a division of EMC Outdoor
Watson Productions
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com

Hotels & Conference Facilities
Hilton St. Petersburg Bayfront
Sugar Land Marriott Town Square
Four Points by Sheraton Manhattan Midtown West
St. John's University
Hilton Minneapolis / St. Paul Airport Mall of America
The Westin Princeton at Forrestal Village
Hilton Orange County / Costa Mesa
Renaissance Portsmouth-Norfolk Waterfront Hotel
Renaissance Palm Springs Hotel
Hilton Boston Back Bay
Hilton Fort Worth
Crowne Plaza Atlanta Perimeter at Ravinia
Marriott Plaza San Antonio
Sheraton Indianapolis City Centre Hotel

Independent Sales Representation
RepHunter, Inc

Language Translation Services
International Simultaneous Interpreters

List Building / Data Conversion
Bear Analytics

Logistics and Transportation
Book Your Trip
A Ride In Luxury, Inc

Marketing Services
Jim Nowakowski

Models and Talent
Kathy Bernard, Speaker and LinkedIn/Career Expert

Photography Services
Khaaliq Thomas Photography
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com

Premium Items/Giveaways
Sweet Wrappings

Professional and Motivational Speakers
David Morey - Speaker/Author/Strategist and Performer
Kathy Bernard, Speaker and LinkedIn/Career Expert
John Mattone-Global, Inc.
Jason Kiesau
Claire Pickens, CVPM
Kathy Gruver, PhD
The Productivity Experts
Jim Nowakowski
Book Celebrity Talent and Speakers
The Not Old Better Show
Dave Davlin
Enes Smith Presents - The Body Language of Like

Public Relations Agencies
ThePRFreelancer, Inc.

Security Services
AF Services, Inc.

Seminar Organizers/Producers
Federal Business Council, Inc.
John Mattone-Global, Inc.

Technology
AP Live
Expo Inc.
Poken

Trade Show Booth Traffic Builders
Corporate Dimensions LTD
Sweet Wrappings
Octametro

Traffic Builders
Test Page

Transportation
A Ride In Luxury, Inc

Travel Services
Book Your Trip

Venues
Dick's Last Resort San Antonio

Video Production
AMP Audio Visual
AP Live

Virtual Event Management
Digitell Inc.