Event Success Is Really About 'Activation,' says Czarnowski's Simonette
Nick Simonette is Vice President, Sales for Czarnowski, the exhibit and event marketing company. EventsInAmerica.com spoke with Simonette at the ExhibitorLive tradeshow in Las Vegas. In this interview, Simonette speaks about the partnership between client and agency, reframing relationships and what happens inside the trade show exhibit space. Czarnowski's use of 'The Bumbys' provides an example of 'activating' an exhibit.
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