America's Top Tradeshow Directory | Events In America
Facebook Linked In Twitter Videos

Industry Expertise

Share your ideas here about events and the events business.

If you're a thought-leader in the events industry – or you simply want to provide your point of view – you can share your knowledge on Events In America (EIA) by self-publishing articles, stories, ideas, images and blogs. We welcome all relevant content. If you'd like to publish, click the button below to begin the process. There is no cost for publishing your content. You may also upload a photo of yourself or of an event to illustrate a point.

Submit an Article

Share This Article


Views: 4047

Content for Your Inbound Marketing Strategy?

Jenn Waters

Inbound marketing describes activities that bring visitors to you.

One key driver behind inbound marketing efforts is content. You need to have content to share across different platforms, on a consistent basis. The goal is to position your association as a go-to expert in your field – providing information and knowledge that cannot be found in other places.

Blogs, social media channels and email newsletters are just a few of the digital marketing tools used to draw users in. But, first you need content – and your conference's print show daily is the ideal source for content to use throughout the year.

Having a multimedia team onsite to curate content from your conference creates numerous inbound marketing resources for your association to use throughout the year.

There are sources where you can hire reporters, photographers and videographers to be your team of onsite content curators. On your behalf, these organizations can cover sessions, conduct man on the street interviews, create photo albums for social media and mobile apps and interview association leaders.

Short on ideas for blog posts? Gather a few stories, photos and a video link that relate to one topic – and then maybe tie it into a future event, webinar or related publication. A blog post is ready to go.

Association members and industry professionals attend your conference to hear the latest news, trends and products – don’t miss out on a great source of content to incorporate this content into your year-round inbound marketing strategy.

For more information on CustomNEWS' publishing services, visit our blog, www.cnshowdailies.com, or contact Jenn Waters, info@showdailies.com

____________________________________

EventsInAmerica.com is a comprehensive directory of trade shows, conferences, meetings and conventions in the USA and Canada. Search for free to find extensive details on thousands of upcoming shows. Add your event at no charge to get higher visibility, promotional value and leads from potential exhibitors and attendees. Click here to see an example of an event listing on EventsInAmerica.com.

Share This Article

Preferred Partners
Consider these Preferred Partners for your events:

A/V
SmartSource Rentals
AMP Audio Visual
Armodilo Display Solutions
BossTab.com

Book Celebrity Talent
Book Celebrity Talent and Speakers

Booth and Exhibit Designers
Octametro
Signworld America
3DA Display
Infinity Exhibits
Epic Displays
Watson Productions
Nimlok
Diper Exhibitions
ACI Design
EZ Backdrops, Inc
The TradeShow Network Marketing Group
BuildASign.com

Catering
Dick's Last Resort San Antonio

Computer & Technology Rentals
SmartSource Rentals

Educational Content Development
Jason Kiesau

Entertainers
All Things Speaking
Dave Davlin
The Not Old Better Show

Event & Meeting Planners
Corporate Dimensions LTD

Event Analytics
Bear Analytics

Event Labor
AF Services, Inc.

Event Management Software
ConfPlus
Expo Inc.
ShowGo Software
Conferences i/o
Poken

Event Media
BossTab.com
EMC Events, a division of EMC Outdoor
Conferences i/o

Event & Meeting Planners
Plan Ahead Events Nashville South
American Conference Marketing
Liz King Events
Origin Event Planning

Event Webcasting
Digitell Inc.
Performedia

Experiential & Event Marketing Agencies
EMC Events, a division of EMC Outdoor
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com
Watson Productions

Furniture Rentals
Diper Exhibitions

Hotels & Conference Facilities
Hilton St. Petersburg Bayfront
Renaissance Portsmouth-Norfolk Waterfront Hotel
The Westin Princeton at Forrestal Village
Marriott Plaza San Antonio
Four Points by Sheraton Manhattan Midtown West
Sheraton Indianapolis City Centre Hotel
Sugar Land Marriott Town Square
Hilton Fort Worth
Renaissance Palm Springs Hotel
Crowne Plaza Atlanta Perimeter at Ravinia
Hilton Minneapolis / St. Paul Airport Mall of America
Hilton Orange County / Costa Mesa
Hilton Boston Back Bay

Independent Sales Representation
RepHunter, Inc

Language Translation Services
International Simultaneous Interpreters

List Building / Data Conversion
Bear Analytics

Marketing Services
Jim Nowakowski

Photography Services
Khaaliq Thomas Photography
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com

Premium Items/Giveaways
Sweet Wrappings

Printing Services
BuildASign.com

Professional and Motivational Speakers
Enes Smith Presents - The Body Language of Like
Jim Nowakowski
Jason Kiesau
The Productivity Experts
Kathy Gruver, PhD
The Not Old Better Show
John Mattone-Global, Inc.
Book Celebrity Talent and Speakers
All Things Speaking
Dave Davlin
David Morey - Speaker/Author/Strategist and Performer
SpeakerMatch - The World's Largest Speakers Bureau

Public Relations Agencies
ThePRFreelancer, Inc.

Security Services
AF Services, Inc.

Seminar Organizers/Producers
John Mattone-Global, Inc.

Technology
Expo Inc.
Poken
ConfPlus

Trade Show Booth Traffic Builders
Sweet Wrappings
Octametro
Corporate Dimensions LTD

Travel Services
Book Your Trip

Venues
Dick's Last Resort San Antonio

Video Production
AMP Audio Visual

Virtual Event Management
Digitell Inc.