Content for Your Inbound Marketing Strategy?
One key driver behind inbound marketing efforts is content. You need to have content to share across different platforms, on a consistent basis. The goal is to position your association as a go-to expert in your field – providing information and knowledge that cannot be found in other places.
Blogs, social media channels and email newsletters are just a few of the digital marketing tools used to draw users in. But, first you need content – and your conference's print show daily is the ideal source for content to use throughout the year.
Having a multimedia team onsite to curate content from your conference creates numerous inbound marketing resources for your association to use throughout the year.
There are sources where you can hire reporters, photographers and videographers to be your team of onsite content curators. On your behalf, these organizations can cover sessions, conduct man on the street interviews, create photo albums for social media and mobile apps and interview association leaders.
Short on ideas for blog posts? Gather a few stories, photos and a video link that relate to one topic – and then maybe tie it into a future event, webinar or related publication. A blog post is ready to go.
Association members and industry professionals attend your conference to hear the latest news, trends and products – don’t miss out on a great source of content to incorporate this content into your year-round inbound marketing strategy.
EventsInAmerica.com is a comprehensive directory of trade shows, conferences, meetings and conventions in the USA and Canada. Search for free to find extensive details on thousands of upcoming shows. Add your event at no charge to get higher visibility, promotional value and leads from potential exhibitors and attendees. Click here to see an example of an event listing on EventsInAmerica.com.