America's Top Tradeshow Directory | Events In America
Facebook Linked In Twitter Videos

Industry Expertise

Share your ideas here about events and the events business.

If you're a thought-leader in the events industry – or you simply want to provide your point of view – you can share your knowledge on Events In America (EIA) by self-publishing articles, stories, ideas, images and blogs. We welcome all relevant content. If you'd like to publish, click the button below to begin the process. There is no cost for publishing your content. You may also upload a photo of yourself or of an event to illustrate a point.

Submit an Article

Share This Article


Views: 2751

7 Ways To Promote Your Health Business At A Trade Show

Ashley Andrews

If you have a health-related business, one of the best ways to grow your business—even grow it at an exponential rate—is to exhibit at a trade show. A trade show for the health industry is an opportunity to demonstrate your products and services. Products may include packaged organic foods or food supplements. Services may include an alternative health practice like acupuncture or massage therapy.

While attending a trade show has the potential to jumpstart your business or take it to the next level, you have to be strategic in how you set up your booth and present your business. It’s not enough to just show up. You have to have a game plan.

Here, then, are 7 ideas on how to make your booth at a health show a success:

1. Set up appointments before you even go to the trade show. Go through your list of contacts. Reach out to vendors, allies, and customers, announcing your presence at the trade show. Use social media, as well as email marketing to get the word out. If possible, offer something to people who come out to support you. If you are selling a product, it might be a free product or a discount on a line of products. If you own a health facility, it could be a free membership to your business for a week or a month. If you have a health practice, it could be a complementary treatment. In other words, promote with creativity.

2. Don't be boring. Although you are not selling anything, you can’t afford to be sloppy. Talk to attendees, don’t sit around your table sipping on drinks and snacking, and be eager to answer any questions. Avoid wasting the opportunity by doing things that turn people off like hard-selling or qualifying future prospects. Treat everyone with courtesy and respect. You never know who you are talking to. The sharply dressed person may only be a company rep while the man who looks like the janitor on his day off might be the CEO gone incognito.

3. Demonstrate what you do. If you are a company that sells healthy green smoothies, then offer to blend drinks all day. Don’t just hand out little packages. If you sell massage products, then have a massage table for sale as an exhibit. If you are a nutritionist, offer quick 10 minute consultations. In other words, don’t just talk, hand out samples, or load people up with brochures. Find some way of demonstrating your business. Make it tangible and something visitors will remember.

4. Find an opportunity to speak. Often this is the best way to get your brand or business known. While it’s nice to be able to chat with visitors, try the strategy of pre-eminence. Show people that you are an authority in your field. When speaking, cover topics that give value. If, for example, you’re a nutritionist, don’t talk about the prestigious school you attended and the exemplary business you’ve set up. Also, don’t go on a rant about the perils of the Standard American diet. Instead, offer practical strategies on eating well that people can take away with them—something along the lines of “5 Ways to Jumpstart Your Morning without Coffee.”

5.Seek ways to continue the conversation. After you’ve met people, get their contact address, especially their digital information. Then follow up with a telephone call and an email. During this contact, simply remind them about where you met them. Then surprise them by not pitching them to buy something, but instead send them something that will help them. If, for example, you’re a massage therapist, send them an ebook on how to reduce inflammation through stretching and natural remedies. The only selling you should do is mention your website link in the book or put a few relevant links in your author section.

6. Stop thinking of other companies as competitors. Instead think of them as possible partners. Focus on cooperation, not competition, form alliances rather than stake out territory. Practically, this means visiting other booths that offer the same or similar products or services, introducing yourself, and just being friendly. If possible make an offer to refer people if your “competitor” offers a specialty. Think win-win. Friendliness and generosity will go a long way in creating unexpected business opportunities.

7. Notice what is working and what is not working. If this is your first exhibit, then learn from those who are seasoned at presenting at trade shows. If you have done trade shows before, then learn from those who are doing things better than you. Also, notice what is not working. For instance, if someone is giving a presentation and you notice that the audience begins to lose interest, try and figure out what he or she did to turn them off.

It’s A Learning Process

Trade shows can be one of the most powerful lead generating mechanisms available to you. But like anything worth mastering, it may take time to figure out how to maximize your opportunity. So, be easy on yourself if things don’t work out as well as you had hoped. Learn from any mistakes you made and try to do it better the next time. Alternatively, your business may take off so fast that it will make your head spin.

___________________________

EventsInAmerica.com is a comprehensive directory of tradeshows, conferences, meetings and conventions in the USA and Canada. Search for free to find extensive details on thousands of upcoming shows. Add your event at no charge to get higher visibility, promotional value and leads from potential exhibitors and attendees. Click here to see an example of an event listing on EventsInAmerica.com. Add your Partner page to our list of trusted industry suppliers and venue operators. Add your Event Planner page to our list of trusted event and meeting planners. 

 

Share This Article

Preferred Partners
Consider these Preferred Partners for your events:

A/V
Armodilo Display Solutions
BossTab.com
AMP Audio Visual
SmartSource Rentals

Advertising
Celebrity Talents to Enhance Your Event

Book Celebrity Talent
Book Celebrity Talent and Speakers
Celebrity Talents to Enhance Your Event

Booth and Exhibit Designers
Infinity Exhibits
ACI Design
Epic Displays
3DA Display
EZ Backdrops, Inc
Nimlok
Grapevine Visual Concepts
Diper Exhibitions
The TradeShow Network Marketing Group
Signworld America
Watson Productions
BuildASign.com

Computer & Technology Rentals
SmartSource Rentals

Educational Content Development
Jason Kiesau

Entertainers
Dave Davlin
All Things Speaking

Event & Meeting Planners
Corporate Dimensions LTD

Event Labor
AF Services, Inc.

Event Management Software
Conferences i/o
Poken
ConfPlus
ShowGo Software

Event Media
EMC Events, a division of EMC Outdoor
Conferences i/o
BossTab.com

Event & Meeting Planners
Liz King Events
Plan Ahead Events Nashville South
Origin Event Planning

Event Webcasting
Performedia

Experiential & Event Marketing Agencies
Live Marketing
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com
EMC Events, a division of EMC Outdoor
Watson Productions

Furniture Rentals
Diper Exhibitions

Hotels & Conference Facilities
Renaissance Palm Springs Hotel
Hilton Fort Worth
Renaissance Portsmouth-Norfolk Waterfront Hotel
Four Points by Sheraton Manhattan Midtown West
Hilton Boston Back Bay
Hilton St. Petersburg Bayfront
Hilton Minneapolis / St. Paul Airport Mall of America
Marriott Plaza San Antonio
Sugar Land Marriott Town Square
Crowne Plaza Atlanta Perimeter at Ravinia
The Westin Princeton at Forrestal Village
Hilton Orange County / Costa Mesa
Sheraton Indianapolis City Centre Hotel

Independent Sales Representation
RepHunter, Inc

Language Translation Services
International Simultaneous Interpreters

Marketing Services
Jim Nowakowski

Photography Services
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com
Khaaliq Thomas Photography

Premium Items/Giveaways
Sweet Wrappings

Printing Services
BuildASign.com

Professional and Motivational Speakers
Kathy Gruver, PhD
John Mattone-Global, Inc.
David Morey - Speaker/Author/Strategist and Performer
Enes Smith Presents - The Body Language of Like
Jason Kiesau
Speakers Bureau
Jim Nowakowski
The Productivity Experts
All Things Speaking
Dave Davlin
SpeakerMatch - The World's Largest Speakers Bureau
Book Celebrity Talent and Speakers

Public Relations Agencies
ThePRFreelancer, Inc.

Security Services
AF Services, Inc.

Seminar Organizers/Producers
John Mattone-Global, Inc.

Technology
Poken
ConfPlus

Trade Show Booth Traffic Builders
Corporate Dimensions LTD
Sweet Wrappings

Travel Services
Book Your Trip

Video Production
AMP Audio Visual