America's Top Tradeshow Directory | Events In America
Facebook Linked In Twitter Videos

Industry Expertise

Share your ideas here about events and the events business.

If you're a thought-leader in the events industry – or you simply want to provide your point of view – you can share your knowledge on Events In America (EIA) by self-publishing articles, stories, ideas, images and blogs. We welcome all relevant content. If you'd like to publish, click the button below to begin the process. There is no cost for publishing your content. You may also upload a photo of yourself or of an event to illustrate a point.

Submit an Article

Share This Article


Views: 4301

7 Steps To Make Your Trade Show Exhibit Smashingly Successful

Ashley Andrews

You've decided to take the plunge and tackle your first trade show or exhibition. If you prepare ahead of time by thinking things through, everything can go remarkably well. Conversely, if you fail to plan--as the adage goes--you’re also planning to fail.

Questions to Ask

Here are three questions to ask yourself:

  • What are the things that you need to focus on before you do it?
  • How can you get ready to convert visitors into customers?
  • What can you do to slip in some definitive branding?

Action to Take

Here is a checklist of 7 actions you can take to help answer these three questions:

1. Reserve your booth right away. When trade shows are announced, the booths are sold quickly on a first come and first served basis. This means that you have to make a quick decision on whether you’re in or not. Thinking about it too much might mean that there will be nothing to think about because you will have missed the opportunity.

2. Decide on how to use the space. When it comes to your space, assume nothing and read everything. In particular read all the paperwork that comes with your booking. Sometimes, tables, chairs, and stands for your displays come with the space. More often, all you get is the space. In addition, read some marketing materials on trade show exhibitions.

3. Get the right insurance. You may need to get General Business Liability Insurance if your business does not have it already. Insurance requirements and any related fees will be mentioned in the sign up documents.

4. Envision how you want to set up your booth. Do you want pop-ups? Do you want to go all-in with your props or gingerly step in and test the waters? When deciding, think about any future trade exhibitions that you may want to do. Perhaps, trade shows are the best way of marketing your particular business. Perhaps, you don’t really know, but are willing to experiment. If you’re not sure, then don’t overspend on the setup.

5. Staff the booth with your best people. Choose your best salespeople to sell at the booth, and outfit them with the things that they need to feel comfortable for a long day -- like chairs, anti-fatigue mats, refreshments, and so on. The main thing to keep in mind is to avoid doing things at the last minute. By deciding and implementing your entire plan early, you will avoid problems that will waste the potential benefits of your opportunity to talk to a large number of people about your business.

6. Decide on your swag. You don’t just want to just have posters, brochures, business cards, and staff to talk about your products and services. You also want to give away things that will help people remember your company at a later time. Remember, your visitors will be visiting many exhibits. At the end of the day, it will all be a blur. But if you leave them with something useful, they will remember you long after the details of the trade show have faded from memory. One idea is to design custom flash drives to help with your branding efforts.  Another one is to raffle away some nifty piece of technology—an IPad, a smartphone, or something worth winning—in exchange for a list of business cards that visitors drop into a bowl. You will be exchanging a pricey, but irresistible, offer in exchange for a huge list of potential customers that you can cold call. In fact, you can use both ideas, too.

7. Announce your presence early. Send out press releases and put out any online or offline ads. Also, don’t forget to ramp up your social media postingBe sure to mention your exhibition on LinkedIn, Twitter, Google+, Instagram, Pinterest and Facebook well ahead of time to stir up some buzz.

Make it worth It

Once you decide to take full advantage of a trade show, enthusiastically set goals, make plans, take action, and review your progress as you go along. Sometimes trade shows work and sometimes they don’t, but often it’s not the show itself that is the decisive factor, but the energy put out by the team that sets up the booth. Following these 7 basic steps will point you in the right direction. Your mission is to make the trade show worth it.

 

_______________________________________________________________

EventsInAmerica.com is a comprehensive directory of trade shows, conferences, meetings and conventions in the USA and Canada. Search for free to find extensive details on thousands of upcoming shows. Add your event at no charge to get higher visibility, promotional value and leads from potential exhibitors and attendees. Click here to see an example of an event listing on EventsInAmerica.com.

Share This Article

Preferred Partners
Consider these Preferred Partners for your events:

A/V
Armodilo Display Solutions
BossTab.com
SmartSource Rentals
AMP Audio Visual

Advertising
Celebrity Talents to Enhance Your Event

Book Celebrity Talent
Book Celebrity Talent and Speakers
Celebrity Talents to Enhance Your Event

Booth and Exhibit Designers
The TradeShow Network Marketing Group
Grapevine Visual Concepts
3DA Display
BuildASign.com
Diper Exhibitions
ACI Design
Epic Displays
Signworld America
Watson Productions
Nimlok
EZ Backdrops, Inc
Infinity Exhibits

Computer & Technology Rentals
SmartSource Rentals

Educational Content Development
Jason Kiesau

Entertainers
Dave Davlin
All Things Speaking

Event & Meeting Planners
Corporate Dimensions LTD

Event Labor
AF Services, Inc.

Event Management Software
ShowGo Software
Poken
Conferences i/o
ConfPlus

Event Media
Conferences i/o
BossTab.com
EMC Events, a division of EMC Outdoor

Event & Meeting Planners
Origin Event Planning
Liz King Events
Plan Ahead Events Nashville South

Event Webcasting
Performedia

Experiential & Event Marketing Agencies
Watson Productions
Live Marketing
EMC Events, a division of EMC Outdoor
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com

Furniture Rentals
Diper Exhibitions

Hotels & Conference Facilities
Marriott Plaza San Antonio
The Westin Princeton at Forrestal Village
Sugar Land Marriott Town Square
Renaissance Portsmouth-Norfolk Waterfront Hotel
Four Points by Sheraton Manhattan Midtown West
Hilton Minneapolis / St. Paul Airport Mall of America
Sheraton Indianapolis City Centre Hotel
Hilton Orange County / Costa Mesa
Hilton Fort Worth
Crowne Plaza Atlanta Perimeter at Ravinia
Renaissance Palm Springs Hotel
Hilton Boston Back Bay
Hilton St. Petersburg Bayfront

Independent Sales Representation
RepHunter, Inc

Language Translation Services
International Simultaneous Interpreters

Marketing Services
Jim Nowakowski

Photography Services
Khaaliq Thomas Photography
Headshot Photo Lounge, Event Photography, Hashtag printing NextGenEventCo.com

Premium Items/Giveaways
Sweet Wrappings

Printing Services
BuildASign.com

Professional and Motivational Speakers
Enes Smith Presents - The Body Language of Like
Book Celebrity Talent and Speakers
Kathy Gruver, PhD
Jason Kiesau
All Things Speaking
Jim Nowakowski
Speakers Bureau
David Morey - Speaker/Author/Strategist and Performer
John Mattone-Global, Inc.
SpeakerMatch - The World's Largest Speakers Bureau
The Productivity Experts
Dave Davlin

Public Relations Agencies
ThePRFreelancer, Inc.

Security Services
AF Services, Inc.

Seminar Organizers/Producers
John Mattone-Global, Inc.

Technology
Poken
ConfPlus

Trade Show Booth Traffic Builders
Corporate Dimensions LTD
Sweet Wrappings

Travel Services
Book Your Trip

Video Production
AMP Audio Visual