3 Tips To Secure Exhibitors At Your Event
The key to planning a successful trade show expo is securing the right exhibitors for your event. However, finding these exhibitors can be overwhelming and difficult, especially with so many other events to compete with. Here are three tips to attract and book those perfect exhibitors:
1. Know Your Audience
When you first start planning your trade show make sure toclearly identify the audiences you’re trying to reach. Your goal as an organizer should be to help exhibitors and guests connect. To accomplish this, you have to know who those exhibitors and guests will likely be and what they’re looking to get out of your show. Conduct research on each group and create a plan to fulfill their unique goals. Offer special packages and invite industry experts as guest speakers to attract and intrigue your audience. Your goals should be mapped out in a marketing plan that outlines how you will reach your audience through industry networks, social media, email campaigns, and other communication tools.
2. Scheduling Dates
Once you know which exhibitors you are looking to attract, it’s important to pick a date that complements into their annual schedule of activities. For example, if you’re planning a retail trade show, have it early enough that relationships and deals developed from the show can be executed before the fourth quarter of the year. Avoid holidays and dates of related trade shows to minimize competition with other events, popular vacation times, and busy periods of the year for your industry.
Location, venue size, and site amenities are key to attracting the right exhibitors to your show. If you’re looking to attract your crowd through convenience, be sure to chose a location that minimizes travel time for your exhibitors, but is also accessible to a large amount of guests. Again, if you are planning a retail show, places like New York or Los Angeles would be ideal locations because they are a centers for those industries. If you want to wow your exhibitors and attendees with fun attractions and activities, consider cities like Las Vegas or Orlando that have endless possibilities during the off-hours of the show. Make sure your venue size will adequately hold the number of exhibitors and guests you are expecting without making anyone feel crowded or too spaced out. Venue amenities to look for include free parking, free event marketing, and catering. These amenities make your event more appealing to potential exhibitors and guests.
Overall, finding the right exhibitors may be daunting at first, but once you know who you are looking to book, you can market and plan your event in a way that will fulfill their needs, attracting them to your show.
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