America's Top Tradeshow Directory | Events In America
Facebook Linked In Twitter Videos

Industry Expertise

Share your ideas here about events and the events business.

If you're a thought-leader in the events industry – or you simply want to provide your point of view – you can share your knowledge on Events In America (EIA) by self-publishing articles, stories, ideas, images and blogs. We welcome all relevant content. If you'd like to publish, click the button below to begin the process. There is no cost for publishing your content. You may also upload a photo of yourself or of an event to illustrate a point.

Submit an Article

Share This Article


Views: 4598

"We Help Customers Maximize Efficiencies,' says Houlihan

Mark Travers

The shipping component of a trade show schedule is often more complex to manage than many people imagine – especially when there are multiple events happening simultaneously. Rex Houlihan knows all about shipping. He’s President of NorthStar Express, located in Falls Church, VA, just outside of Washington, D.C. EventsInAmerica.com (EIA) spoke with Houlihan about his business and how he helps his customers.

 

Tell us about your company and what you do.

NorthStar is a shipping company that specializes in trade shows and events. About 90% of our business is with exhibitors and show organizers who are hosting or participating in events in the US or Canada. The other 10% of our business is international.

 

Who are some of the types of customers you serve?

Our customers include: Associations and corporations that host meetings, corporate exhibitors that participate in tradeshows, government contractors exhibiting on behalf of their agencies, and marketing agencies that are managing shipping for their clients. In addition, we work with a lot with US-based exhibitors who are going to shows in Canada.

 

What makes NorthStar unique?

We make it very, very easy to coordinate and ship trade show displays and materials. In some cases, our customers are less-experienced event or marketing coordinators. They are often new to their jobs and told to schedule the next quarter’s trade show plan – which may involve multiple events happening at the same time with multiple exhibits on the road. So, often times, we help them understand how the shipping industry works, how to get their exhibits from one show to the next, how to save money doing so, and how to maximize the efficiencies that exist but most don’t know about. Our marketing team has also created many “How To” guides for event shippers.

 

Can you quantify your results?

Yes, but it depends on how many events a client is exhibiting at. We did a study with one client that participated in 120 events. In one year we saved them $22,000 on shipping costs alone.

 

Was that $22,000 in real dollars saved or in time saved?

The $22,000 saved was in real dollars. That figure was generated directly from the customer. We did this through more effective scheduling, by filling out show paperwork correctly thereby avoiding re-routed freight that costs money, and by negotiating better deals through our shipping network.

 

It sounds as if people don’t understand the complexities of shipping, true?

Yes. New folks coming into the events industry don’t have enough training and, as a result, don’t understand the shipping component. And that causes a lot of frustration and turnover. We hear this comment from marketing coordinators all the time: “I was given a computer, told what to do and that’s it.” And that’s where NorthStar can help. We can fill in the blanks and guide our customers through the entire process. We can even help them develop a show guide as a leave behind for the next employee.

 

What 1 or 2 tips can you offer an event planner, event organizer or exhibitor to ensure they have a successful event?

From the exhibitor’s perspective, I would say schedule your plan – all aspects of your plan – well in advance. Doing things at the last minute just creates emotional stress and added expense. From the show organizer’s perspective, look at the experience you’re creating for the exhibitor, not just the attendee. How can you create an experience so that the exhibitor wants to come back year after year? When you do this, you retain a customer – which is a lot more profitable than having to sell a new prospect.

 

Contact:

You can reach Rex Houlihan at 703.532.0520 or rhoulihan@northstarexpress.com. Connect on LinkedIn at LinkedIn www.linkedin.com/in/rexhoulihan/ . For more information, visit NorthStar.

 

_____________________________________________________________________

 

EventsInAmerica.com is a comprehensive directory of tradeshows, conferences, meetings and conventions in the USA and Canada. Search for free to find extensive details on thousands of upcoming shows. Add your event at no charge to get higher visibility, promotional value and leads from potential exhibitors and attendees. Click to see an example of an event listing on EIA. Add your Partner page to our list of trusted industry suppliers and venue operators. Add your Event Planner page to our list of trusted event and meeting planners. 

 

Share This Article

Services
Consider these Preferred Partners for your events:

A/V
Armodilo Display Solutions

Apparel and Promotional Products
Circular Blu

Booth and Exhibit Designers
ACI Design
The TradeShow Network Marketing Group
Watson Productions
Grapevine Visual Concepts
Epic Displays
Octametro

Catering
Dick's Last Resort San Antonio

Computer & Technology Rentals
Event Technology Rentals

Educational Content Development
Jason Kiesau
Claire Pickens, CVPM

Entertainers
Dave Davlin
EnTRANCED: The HypnoReality Show
The Not Old Better Show

Event & Meeting Planners
National Trade Productions, Inc.
Corporate Dimensions LTD
Federal Business Council, Inc.
St. John's University
Lumina Event Solutions
Events & Incentives Solutions
American Conference Services
Origin Event Planning

Event Analytics
Bear Analytics
Panvista

Event Labor
AF Services, Inc.

Event Management Software
Expo Inc.
Conferences i/o

Event Media
EMC Events, a division of EMC Outdoor
Conferences i/o

Event Webcasting
Performedia
Digitell Inc.

Experiential & Event Marketing Agencies
Watson Productions
EMC Events, a division of EMC Outdoor

Hotels & Conference Facilities
St. John's University
Hilton St. Petersburg Bayfront
Hilton Orange County / Costa Mesa
Hilton Boston Back Bay
Four Points by Sheraton Manhattan Midtown West
Renaissance Palm Springs Hotel
Hilton Fort Worth

Independent Sales Representation
RepHunter, Inc

Language Translation Services
International Simultaneous Interpreters

List Building / Data Conversion
Bear Analytics

Logistics and Transportation
A Ride In Luxury, Inc
Book Your Trip

Marketing Services
Jim Nowakowski

Models and Talent
Kathy Bernard, Speaker and LinkedIn/Career Expert

Photography Services
Dynamic Event Photographer

Premium Items/Giveaways
Sweet Wrappings

Professional and Motivational Speakers
The Not Old Better Show
David Morey - Speaker/Author/Strategist and Performer
John Mattone-Global, Inc.
Jason Kiesau
Tom Koulopoulos
Kathy Gruver, PhD
EnTRANCED: The HypnoReality Show
Claire Pickens, CVPM
Jim Nowakowski
Kathy Bernard, Speaker and LinkedIn/Career Expert
Dave Davlin

Public Relations Agencies
ThePRFreelancer, Inc.

Security Services
AF Services, Inc.

Seminar Organizers/Producers
John Mattone-Global, Inc.
Federal Business Council, Inc.

Technology
Expo Inc.
Panvista
AP Live
MaxRecall Technologies

Trade Show Booth Traffic Builders
Corporate Dimensions LTD
Octametro
Sweet Wrappings

Transportation
A Ride In Luxury, Inc

Travel Services
Book Your Trip

Venues
Dick's Last Resort San Antonio

Video Production
Mainstream Media, LLC
AP Live

Virtual Event Management
Digitell Inc.
Mainstream Media, LLC