'Use the Floor as a Fifth Wall,' says Dave Walens of Brumark
The trade show floor is an often overlooked vehicle for branding. Dave Walens wants to change that. Walens is the President of Brumark, a leader in convention flooring solutions. EventsInAmerica.com spoke with Walens at the ExhibitorLive show in Las Vegas. ExhibitorLive is one of the premier events for exhibitors in the trade show space. Walens offered these suggestions for exhibitors on what they can do to stand out:
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