'The Newest May Not Be the (Best) Solution' says eShow's Horton
eShow is an event management system, providing tools and software for lead retrieval, onsite registration, mobile apps, exhibit sales, floor plans, websites and more. EventsInAmerica.com (EIA) spoke with Mike Horton, Vice President, Sales and Marketing for eShow, at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. He offered his perspective on mobile apps and new technology:
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