'Create An Environment Where You're Different from Everyone Else'
How does an exhibitor command attention when everyone seems to use the same designs and materials? And how much time does an exhibitor have to make a lasting impression? John Boyko has answers to these and other questions. Boyko is President of Structure, an exhibit house in Las Vegas. EventsInAmerica.com spoke with Boyko at the ExhibitorLive show in Las Vegas, one of the important events in the trade show and conference industry. Boyko offered exhibitors these suggestions on how to stand out in a crowd.
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